Xtep launches the first X-RUN CAMP training camp for the Standard Chartered Heritage Marathon Hanoi in Vietnam

As the strategic technology partner and exclusive apparel sponsor of Standard Chartered Heritage Marathon Hanoi, Xtep is proud to support the official launch of SCHM X-RUN CAMP, held on 19 October 2025. The training camp, co-organized by Xtep and Standard Chartered, starts at 5am at Hoang Mai Stadium.

The Standard Chartered Heritage Marathon Hanoi has established itself as one of the top running events in Vietnam, attracting nearly 2,000 international runners from nearly 60 countries each year. Known for its challenging course and high humidity conditions, the race requires a high level of pacing and endurance strategy – placing a huge responsibility on the official pacers, who must maintain accurate timings in variable conditions.

“The professionalism and reliability of the pacemakers are crucial to the prestige of the event and the experience of each athlete,” emphasized Associate Professor Dr. Nguyen Tri, Managing Director of DHA Vietnam. “They are not only pacesetters, but also leaders on the race course.” This year, entering its seventh consecutive year as the official apparel sponsor of the race, Xtep was tasked by the organizers with launching the first SCHM X-RUN CAMP – a decision that affirms the brand’s commitment and proven expertise in promoting the running ecosystem in Vietnam.

SCHM X-RUN CAMP is specially designed for the official pacers and 50 elite athletes, providing them with a comprehensive training experience. The camp provides participants with a professional training program, a realistic race simulation environment, and high-performance 160X, 260X, and 360X shoes. Through specialized training programs - including running technique drills and 1000-meter intervals - participants improve their pacing and energy management strategies. The camp's intensive training program helps the pacers stabilize their pace and build confidence on race day, providing more accurate and reliable guidance to the wider running community. By combining cutting-edge equipment and intensive training, Xtep has helped to enhance the capabilities of the official pacing team, while also strengthening the marathon's international stature as a professionally run event.

Throughout October, Xtep Vietnam also collaborated with the XRC running community to organize three regular training sessions in three key areas in Vietnam: Hanoi, Ho Chi Minh City and Hai Phong. These training sessions were integrated into XRC’s regular training schedule, open to all runners registered for the Standard Chartered Heritage Marathon Hanoi, with professional guidance combined with a taste of Xtep’s high-performance footwear, including the 160X 7.0. Designed to help runners build endurance, refine their strategies and achieve new personal bests, this initiative extends Xtep’s professional running support beyond the confines of dedicated training camps and into the community’s regular training rhythm.

The successful launch of the first SCHM X-RUN CAMP in Vietnam demonstrates Xtep’s commitment to deepening its engagement with the local running community. This initiative not only builds momentum for the Hanoi Marathon on November 9, but also reflects Xtep’s strategic focus on cultivating a grassroots running culture in key Southeast Asian markets. As more runners join XRC training programs, the energy around the event and the level of participants are expected to increase. The Xtep XRC community will continue to serve as an important platform for connection and development for Vietnamese runners, driving the sport towards a performance- and community-driven future through structured training and shared resources.

As part of its ongoing engagement, Xtep cordially invites all running enthusiasts to visit its booth at the Hanoi Marathon Exhibition from November 7-9, where the brand will showcase its professional running products, as well as host interactive activities with KOLs and athletes. Visitors will also have the opportunity to participate in a daily lucky draw to win practical accessories such as socks, backpacks, and a chance to own a pair of 160X 7.0 high-performance running shoes. To stay updated with Xtep’s latest activities, please follow @Xtep Vietnam on Facebook.

XTEP Group, one of the leading sports brands in China, was founded in 1987 and officially established the XTEP brand in 2001. The Group was listed on the Hong Kong Stock Exchange on June 3, 2008 (01368.hk). In 2019, the Group implemented a global strategy, merging Saucony, Merrell, K•SWISS and Palladium to become a leading international sports group with multiple sports brands. For more information about XTEP, please visit https://www.globalxtep.com/

Source: https://tienphong.vn/xtep-ra-mat-trai-huan-luyen-x-run-camp-dau-tien-danh-cho-giai-standard-chartered-heritage-marathon-hanoi-tai-viet-nam-post1789472.tpo