Search trends 2025: Vietnamese people prioritize AI, entertainment and travel

The year 2025 marks a strong shift in Vietnamese people's search behavior on the Internet, when artificial intelligence, culture - entertainment and tourism become the most interested topics. This year's search trend picture reflects a profound change in information needs, the level of technology application and the rise of Vietnamese cultural identity in digital life.

AI: From concept to common tool in life

If in previous years users mainly asked questions about the concept of AI, 2025 witnessed an explosion of searches with practical applications. Phrases such as “create photos with AI”, “make videos with AI”, “use AI for studying or working” became the leading trends.

Many prominent AI platforms such as chatbots, image-video content creators, data analysis tools, etc. are of great interest to Vietnamese people. This shows that artificial intelligence has gone beyond the scope of research to become a tool to support creativity, entertainment, education and business in daily life.

Vietnamese culture and identity rise strongly

A notable point in the 2025 search rankings is the strong increase in topics related to traditional culture and Vietnamese cinema. Users show great interest in works of art from classical to modern, entertainment programs with national identity elements, and many contents related to Vietnamese history and culture.

This increase shows that the need to learn and spread Vietnamese cultural values in the community is growing, while affirming the attractiveness of domestic entertainment content in the context of international competition.

Vietnam tourism is searched a lot by international people

In 2025, the number of queries from international users related to Vietnam tourism will increase significantly. Destinations such as Ho Chi Minh City, Hanoi, Da Nang, and Phu Quoc will continue to be among the top destinations of interest.

This trend reflects the strong recovery of the tourism industry and the effectiveness of national image promotion campaigns. Vietnam is becoming an increasingly attractive destination in the region thanks to the combination of diverse landscapes, unique cuisine and significantly improved tourism services.

Entertainment – Online content becomes the number one choice of young people

The development of short video platforms, online movie viewing services and digital music contributed to many prominent search trends this year. Hot movies, viral songs, MVs that took the internet by storm, TV shows and entertainment events occupied important positions in the search list.

This shows that Vietnamese people's entertainment tastes are increasingly diverse, and at the same time reflects the strong spread of creative content in the digital environment.

A year of technology and culture

Search trends in 2025 show that Vietnamese people are living in a period of strong transformation: both deep access to advanced technology such as AI and an increasing need to learn about traditional culture, art and national identity values.

The combination of technology - culture - entertainment - tourism has created a vivid picture of the spiritual life of the Vietnamese Internet community, while opening up many opportunities for the fields of content creation, digital technology and national image promotion.