Acecook Vietnam and its 30-year journey of development with the country

From the aspiration to elevate Vietnamese instant noodles

After the country's reunification, Ho Chi Minh City became a locomotive of innovation, experimenting with many breakthrough socio-economic policies and comprehensive renovations. In that context, Ho Chi Minh City opened its doors to welcome foreign enterprises to invest and develop. At that time, Acecook - one of the enterprises from Japan - soon joined and built the first foundation in Vietnam in 1993 through a joint venture model.

Entering a new and difficult market, Acecook carried with it the aspiration not only to bring instant noodles - one of the dishes representing modern Japanese inventions to Vietnam, but also to elevate the industry, serving people with high-quality standard products. From the early days with many barriers in infrastructure, technology and culture, Acecook has gradually removed them with the strategy of "Japanese technology, Vietnamese flavor" with the spirit of integration and respect, in which the production technology was transferred from Japan, and the flavor was researched and developed by the Vietnamese team, inspired by the local culinary treasure. The result was the birth of the Hao Hao brand at the end of 2000 - an important turning point in the development journey of the enterprise. Hao Hao quickly became a "national" dish of Vietnamese people, with more than 36 billion packages consumed by the end of 2024. Besides, there are also familiar brands, attached and loved by millions of Vietnamese consumers, trusted by Acecook over time such as Phu Huong Vermicelli, Nhip Song Noodles, Hang Nga Vermicelli, Modern Cup Noodles, Siukay Noodles...

Hao Hao has become a "national" instant noodle brand favored by many Vietnamese consumers.

From its "base" in Ho Chi Minh City - where the journey began, Acecook has expanded its scale to 11 factories, 6 branches nationwide and exported products to more than 40 countries. This is not only a commercial success, but also a testament to the belief in Vietnam's development potential in the post-renovation period.

Journey to bring happiness to Vietnamese people through the 3 HAPPY value system

Not stopping at conquering taste, Acecook Vietnam also wants to "touch hearts" through the 3 HAPPY value system: Happiness for consumers, Happiness for workers, and Happiness for society.

For consumers, happiness is expressed through peace of mind about quality, variety in choice and familiar feelings when enjoying the product. Each package of Acecook noodles is not only a convenient dish, but also a part of memories, of family meals, of childhood journeys or days away from home. Understanding these expectations, Acecook has constantly innovated products to bring choices suitable for many ages, regions and nutritional needs.

For employees, Acecook has created a friendly working environment, promoting cohesion, learning and development. Currently, the company has more than 6,300 employees, many of whom have been with the company for more than 20 years, and the younger generations. By combining the Japanese spirit of innovation with the creativity of Vietnamese culture, Acecook has created a unique identity - where every employee feels respected and inspired. For that reason, Acecook Vietnam has been honored in the Top 100 Best Places to Work in Vietnam for many consecutive years and is one of the 10 businesses with happy human resources.

For society, the company is always proactive in creating positive changes in the instant noodle production and trading industry in Vietnam by accompanying suppliers in applying modern technology, providing guidance on managing domestic raw materials... contributing to improving the quality, food safety and hygiene and the value of the entire instant noodle industry. In terms of CSR (Corporate Social Responsibility) activities, Acecook focuses on contributing to society through charity programs, disaster relief, joining hands to repel the Covid-19 pandemic, improving the environment, scholarships to nurture the future, helping children in difficult circumstances, bringing humanistic values ​​to the community through music , sports, health, nutrition... Each activity is carried out, not only as a responsibility, but also from gratitude - to the country, to the community that nurtures the development of the business.

Launched in 2015, the “Acecook Happy Scholarship” program has awarded more than 1,831 scholarships worth a total of VND 17.5 billion to thousands of disadvantaged students across the country.

Committed to sustainable development for a happier society

Acecook Vietnam is aiming to "become a comprehensive food enterprise, develop sustainably and reach international level" with commitments to minimize environmental impact, enhance social responsibility, build a transparent and effective management system, and create long-term happiness for consumers and employees.

Based on the "delicious, convenient, safe" products, Acecook now continues to bring added values ​​of health, wellness and environmental friendliness. Accordingly, the company continuously researches and develops formulas to supplement nutrients such as vitamin B12, calcium, fiber, and expands the product portfolio to meet the diverse needs of customers. In particular, environmental protection is prioritized, demonstrated through initiatives such as using clean energy and improving environmentally friendly packaging. Specifically, Acecook has switched from plastic cups to paper cups for its cup noodle product line, helping to reduce more than 80% of the amount of plastic used in production, gradually replacing coal-fired boilers with boilers using Biomass fuel (biomass fuel), using "green energy" from solar power systems for production...

Acecook Vietnam is in the process of converting to using "green energy" from solar power systems at its factories and offices.

30 years of accompanying the country, Acecook Vietnam has continuously cultivated a happier society, true to the mission that the company pursues: Contributing to society through cuisine. On the journey towards the 50th anniversary of the Liberation of the South - National Reunification, Acecook is proud to be a part of the dynamic, integrated and sustainable development picture of Vietnam.

Source: https://phunuvietnam.vn/acecook-viet-nam-va-hanh-trinh-30-nam-phat-trien-cung-dat-nuoc-20250429110725789.htm