Casper launches washing machines and refrigerators at attractive prices in Vietnam

Casper has officially introduced two new generation product lines including EcoWash washing machine and EcoFresh refrigerator at attractive prices.

Specifically, the Eco Wash washing machine product line includes 2 versions of top-loading washing machines (Top Load) and front-loading washing machines (Front Load). These products are equipped with many washing programs, especially the steam washing mode - which only appears in high-end washing machines with prices above 10 million VND. However, Casper has set the selling price for its new product at only 5.99 million VND for the 9 kg model and 5.59 million VND for the 8 kg model.

Casper representative announces the price of its new washing machine product line

Meanwhile, the top-loading version of the EcoWash washing machine line is equipped with 3 capacities of 7.5 kg, 8.5 kg and 9 kg, priced at 3.69; 3.99 and 4.49 million VND respectively. This is considered a competitive price in the household appliance market.

In addition, Casper also introduced two new generation EcoFresh refrigerators, the Multi door (4-door) 430-liter refrigerator priced at 12.99 million VND with the ability to quickly freeze at -32 degrees Celsius and the Side by Side (SBS) 460-liter refrigerator priced at 9.99 million VND.

All products are warranted at home with a 2-year warranty policy for the entire machine for refrigerators and washing machines, and a 12-year warranty for the main parts, the motor and compressor.

Casper's newly launched line of washing machines and refrigerators

Mr. Nguyen Viet Chung - CEO of Casper shared that consumer trends have changed in the past 3 years of the Covid-19 pandemic. We have seen that Vietnamese consumers are choosing to buy value-added products instead of choosing products based on brand. In addition, consumers also tend to choose to buy practical products rather than high-end products.

Meanwhile, customers with low and middle incomes are increasing, their demand for products is high but their income is not enough for them to choose high-end products, so they want a practical, quality product but at a reasonable price instead of buying products equipped with functions they do not need, Mr. Chung added.

Source link: https://thanhnien.vn/casper-ra-mat-dong-may-giat-va-tu-lanh-gia-re-tai-viet-nam-185230924143714987.htm