Green transformation for sustainable tourism development

According to Mr. Vu The Binh, responsible tourism linked to environmental preservation for sustainable development has become a global trend. That is why VITM Hanoi 2024 decided to choose the theme "Vietnam Tourism - Green Transition for Sustainable Development" to support Vietnamese tourism businesses in shifting their business direction after the Covid-19 pandemic, implementing the policies of the United Nations, the United Nations Tourism Organization (UNT), and the Government in green transition for sustainable development.

"The fair focuses on activities aimed at contributing to making Vietnamese tourism a green economic sector, based on building green destinations and green products, encouraging businesses to train workers with knowledge of green tourism, and contributing to enhancing the image of Vietnamese tourism on the international stage," Mr. Binh emphasized.

As a leading tourism promotion event in Vietnam and the region, the Fair will also create opportunities for Vietnamese and international tourism businesses to promote their brands, introduce products, and develop tourism business relationships.

This will promote growth in all three types of tourism: outbound tourism for Vietnamese tourists; inbound tourism for international tourists to Vietnam; and domestic tourism development, contributing to the goal of accelerating the recovery and development of Vietnamese tourism effectively and sustainably, in accordance with the spirit of Government Resolution 82/NQ-CP.

Green transformation for sustainable tourism development (image 1)

Chairman of the Vietnam Tourism Association, Vu The Binh, shared information about the fair.

Taking place over four days (April 11-14, 2024) at the ICE International Exhibition Center - Vietnam-Soviet Friendship Labor Culture Palace, Hanoi, VITM Hanoi 2024 includes a wide range of trade activities with over 450 participating booths, 25% of which are international. Here, tourism businesses and destination management agencies will introduce and provide products directly to tourists and partner businesses.

Visitors to VITM Hanoi 2024 will have many opportunities to access promotional tours, discounted air tickets, cheap hotel rooms, and OCOP products from various regions across the country… A representative from Vietnam Airlines said the airline will release 10,000 discounted air tickets as part of tour packages for sale during this event.

The fair is expected to attract approximately 3,500 Vietnamese and international businesses, along with around 80,000 Vietnamese and international visitors who will come to view and purchase products at the fair.

The highlight of VITM-Hanoi 2024 is the Forum “Vietnam Tourism - Green Transformation for Sustainable Development” organized by the Vietnam Tourism Association in collaboration with the Vietnam National Tourism Administration, the Institute for Tourism Development Research, and UNDP on the morning of April 12, 2024.

With the participation of 200 to 300 delegates representing state management agencies, domestic and international tourism experts, tourism business leaders, destination management agencies, etc., the forum will exchange and discuss raising awareness and solutions for green transformation in Vietnamese tourism; building effective linkage and coordination mechanisms to mobilize resources for green transformation in the tourism sector; and realizing initiatives to access and expand markets for green tourism business models…

Green transformation for sustainable tourism development (image 2)

A panoramic view of the press conference.

In addition, the "Award Ceremony for Outstanding Businesses and Individuals in Vietnam's Tourism Industry in 2023," scheduled for the afternoon of April 11th, aims to honor outstanding businesses and individuals in the tourism industry who have achieved excellent results and made positive contributions in the fields of tourism accommodation, travel, and tourism services.

The fair also includes many tourism promotion activities, business-to-business (B2B) and business-to-consumer (B2C) meetings; product introductions, tourism stimulus packages, new tourism technologies and trends; and art performances.

The localities participating in the Fair also organized many activities to promote tourism connections such as: the Kien Giang and Mekong Delta Tourism Promotion Conference in Hanoi, the Thai Nguyen Province Tourism Promotion Conference in Hanoi in 2024, and the Ninh Binh-Thanh Hoa-Nghe An-Ha Tinh Tourism Promotion Conference.

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