K-pop fever Demon Hunters 'dominates' Halloween season 2025

After dominating global charts, K-pop group Demon Hunters continues to lead the Halloween costume trend, surpassing familiar Hollywood characters.

K-pop Demon Hunters covers Halloween season this year - Photo: Netflix

According to statistics from Google's global trend tracker Frightgeist, 6 of the 10 most searched Halloween costumes in 2025 come from the K-pop anime Demon Hunters .

The characters Rumi, Zoey, Mira, Jinu, and Baby Saja took the top five, with Derpy the Tiger coming in at number eight, helping the Korean IP dominate 60% of the global Halloween charts, a record no Western brand has ever achieved.

K-pop Demon Hunters Becomes a Cosplay Phenomenon

According to Osen , Rumi's "purple dragon" hairstyle became the most imitated trend of the Halloween season. Zoey's space bun went viral on TikTok and Instagram as a new fashion icon.

Mira's pink wig and yellow dress quickly became a favorite choice of Gen Z. Meanwhile, Jinu's "Trending Demon" look topped the search list of supernatural characters.

Children dressed up as the three characters Lumi, Mira and Joy - Photo: Instagram @primarydotcom

Baby Saja's pink plaid sweater inspired a slew of fan-created lookbooks, while Derpy's surreal blue cat style brought a touch of humor to this year's costume season.

The trend isn't limited to cosplay. On TikTok, the hashtag #KpopDemonHuntersChallenge has garnered hundreds of millions of views.

Lumi and Joy's hairstyles and makeup inspire beauty trends, fashion, and even collaborative collections between cosmetic brands and manufacturers.

K-pop Demon Hunters makeup tutorial video attracts nearly 120,000 likes - Video: Instagram @jeanwang

NBC News reports that K-pop Demon Hunters -themed parties are becoming a trend, not just for Halloween but also for birthday parties and other family events.

The official costumes of the members of HUNTR/X, a collaboration between Netflix and the Spirit Halloween brand, are selling out online, especially in both adult and children's versions.

The heat has also spread to Amazon and eBay, with DIY kits and "dupe" versions appearing more and more.

Fans are also competing to share their homemade works on social networks, notably a Duffy candy bucket hand-drawn by a fan that is causing a storm online.

The Korea Economic Daily said the craze is reminiscent of the Squid Game phenomenon of 2021 when pink protective suits and green uniforms covered store shelves across the United States at that time.

USA Today commented: "It's no surprise that K-pop Demon Hunters are leading the cosplay trend. This is a 'force' shaping the current global entertainment landscape."

K-pop Demon Hunters is creating a similar fever as Squid Game in 2021 - Photo: Netflix

K-pop Demon Hunters was released on June 22, and almost immediately became a global cultural phenomenon. The film revolves around the fictional girl group HUNTR/X, consisting of members Lumi, Mira, and Joy. They are both K-pop superstars and silent warriors who protect the world from evil.

Not only did the film attract audiences with its eye-catching visuals and modern storyline, it also created a music fever. The soundtrack of K-pop Demon Hunters was the first product to have 4 songs simultaneously enter the top 10 of the Billboard Hot 100.

On September 17, the K-pop animation Demon Hunters reached 314.2 million views after only 3 months of release, becoming the first film in Netflix history to surpass 300 million views.

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Source: https://tuoitre.vn/con-sot-k-pop-demon-hunters-thong-tri-mua-halloween-2025-20251017102531055.htm