Vietnamese music fever - Quang Ninh Electronic Newspaper

In recent days, a series of well-known names in the Vietnamese music market have released new products. The one currently leading the "trending" race is Hieuthuhai.

Rap version Presentation Hieuthuhai's song is currently leading the trending music charts with over 5 million listens after just 10 days on YouTube. It's been quite a while since an independent release in the Vietnamese music market achieved such success. Specifically, this is the milestone of a hit song. Don't break the heart. Son Tung's song "Anh Dau" and Hieuthuhai's "Cau" are creating another sensation in Vietnamese music in 2024.

On November 13th, BigDaddy released a new music video. A day earlier, Vietnamese music saw a notable comeback by... Truc Nhan And young rapper Wxrdie. Truc Nhan made a comeback after more than two years, releasing a music video with a multi-million dollar investment. Meanwhile, Wxrdie caused a stir in the rap world with his album of 24 songs. Including albums by Tang Duy Tan, SpaceSpeakers, and Da LAB, Vietnamese music at this time is flooded with products, leading to fierce competition.

Hieuthuhai has returned to the top of the trending list.

Hieuthuhai takes the lead.

Hieuthuhai's new product immediately attracted attention upon its release. After the game show "Anh trai say hi" (Brother Says Hi), Hieuthuhai, already famous, has taken another step towards becoming a new star. Hieuthuhai's appeal, besides the sharp wit and hidden meanings in his rap, is undeniable. Presentation The effect spreads.

After Hieuthuhai dropped his "bomb," the rap scene saw the emergence of so-called diss tracks between different rappers. Hieuthuhai wasn't directly involved in those subsequent raps, but he still benefited from them, as they amplified the appeal of his work. Trinh Hieuthuhai beat Rose and Bruno Mars to reach the top 1 on Vietnam's trending chart. With his widespread popularity... Presentation Currently, this rap song will likely continue to lead for a long time.

Also present in the top 5 trending charts are Truc Nhan, Binh Gold, and Mono. Notably, Truc Nhan made a breakthrough after only 4 days of releasing his MV "Khong ra vo" (Nothing), rising to second place right after Hieuthuhai.

As expected, the MV Niggling Truc Nhan's music video is set to quickly become a sensation. First and foremost, what attracts the audience the most is Truc Nhan's comeback after a long hiatus. The music video sparks curiosity among viewers due to its grand scale and the impressive production team, including musician Mew Amazing, producers TDK and DTAP, and director Dinh Ha Uyen Thu.

Creating a strong initial impact is the most crucial condition for a product to reach the top trending charts. Truc Nhan's music video was initially well-received and spread enthusiastically on social media. Whether this product can maintain its viewership to surpass Hieuthuhai will depend on the replayability of the music video in the coming period.

Following Obito, Vietnamese music now has another rap album with up to 24 songs. Wxrdie has created a sensation in the rap scene in recent days. However, on the mainstream music market, the rapper's album has not yet achieved widespread popularity.

A year ago, Vietnamese music saw fierce competition among singers releasing albums. A series of artists achieved success with their albums in 2023, including MCK, Tlinh, Obito, Wren Evans, and Van Mai Huong... In 2024, another wave of albums were released, but the failure rate is now in the majority.

Wxrdie's album is highly anticipated, but whether it will reach tens of millions of streams/views across platforms remains to be seen. BigDaddy's album also has potential, but the rapper's current recognition may not be enough to guarantee success.

Truc Nhan returns with a spectacular product.

Failures

Over the past few months, the Vietnamese music market has been disrupted by the hype surrounding the two game shows "Anh trai say hi" (Brother Says Hi) and "Anh trai vượt ngàn chông gai" (Brother Overcomes a Thousand Thorns). During the peak of the two shows, almost all artists outside the program had to temporarily halt their product release plans. After the game shows ended, independent music releases began to air. However, the lingering effects of the game shows have led to the failure of many singers in recent times.

Hoang Dung returns with a music video. "The Compass ." After more than 3 weeks, the new product from the "Muse" singer has only attracted over 300,000 views and has no chance of breaking into the trending top. Despite Hoang Dung actively promoting it on social media and creating multiple versions of "The Compass," he couldn't get the original MV to reach a sufficient audience.

Tang Duy Tan returns to the music scene with an album. The Garden of Love . For the past three years, Tang Duy Tan has been a phenomenon, most recently with his song "Cutting in Half of Sorrow" garnering over 100 million views. However, Tang Duy Tan's new releases have been overshadowed by other trends, almost failing to create any significant impact.

Previously, Da LAB released an album before parting ways with a member. The first product from this album, "New Sky" achieved success. However, the rest of Da LAB's album failed to break through. Recently, SpaceSpeakers released an album featuring dozens of artists, but none of the tracks had enough substance to become hits. In the harsh realities of the market, a number of singers, like Liz Kim Cương, have also failed in their pursuit of trending status.

Right now, the hype surrounding "Brother Says Hi" and "Brother Overcomes a Thousand Obstacles" is gradually fading. These two game shows... Rap Viet And while the second season of "Beautiful Sister" is airing, its reach isn't as overwhelming as "Brother." The influence of social media and the media is no longer solely driven by game shows, so the competition between singers and music videos is gradually being redefined.