(To Quoc) - This information was presented at the conference summarizing the 2024 activities and implementing the 2025 plan for the joint tourism development of the five localities of Quang Binh - Quang Tri - Thua Thien Hue - Da Nang - Quang Nam , held in Hue City on the afternoon of November 27th.
The conference was attended by representatives from the Departments of Culture, Sports and Tourism, the Departments of Tourism, the Tourism Association, and tourism service businesses from five localities: Quang Binh , Quang Tri, Thua Thien Hue, Da Nang, and Quang Nam.
Speaking at the conference, Mr. Nguyen Van Phuc, Director of the Department of Tourism of Thua Thien Hue province, said that in the overall tourism plan for Central Vietnam, the orientation for developing characteristic tourism products of the region is to develop tourism for visiting and researching world heritage sites and cultural-historical values. In reality, for many years, localities have formed and exploited their own unique strengths.
Photos from the conference.
Specifically, Quang Binh province focuses on developing adventure tourism, exploring caves and the Phong Nha-Ke Bang World Natural Heritage site. Quang Tri province focuses on spiritual tourism and historical battlefields to exploit its vast system of revolutionary relics with sacred spaces. Thua Thien Hue province, the former capital of Vietnam, leverages the strengths of its eight World Heritage sites with their architecture, citadels, palaces, tombs, temples, and pagodas… reflecting rich cultural identity along with beautiful natural landscapes. Da Nang city develops beach tourism, resort tourism, and entertainment… Quang Nam province exploits the World Heritage sites of Hoi An ancient town and My Son Sanctuary… Each locality, with its unique characteristics, creates a magical and attractive destination, inviting tourists to explore and enrich their experiences.
In 2024, the tourism development linkages among the five localities focused on the following areas: cooperation in tourism promotion and marketing; cooperation in exchanging information on tourism development and product development; cooperation in training and developing tourism human resources; state management; sharing assessments to identify key markets; and developing unique products.
Mr. Nguyen Van Phuc, Director of the Department of Tourism of Thua Thien Hue province, delivered a speech at the conference.
Through various activities, information, and tourism images, the five localities have been promoted and introduced to domestic and international tourists through many different channels and forms, spreading the brand "Amazing Central Vietnam Heritage". Tourism businesses in the five localities have had many opportunities to connect with domestic and international travel agencies through events organized or participated in by the localities.
"The effectiveness of joint tourism promotion and marketing efforts among localities is very good, especially the proactive approach in developing joint tourism promotion and marketing plans and promotional programs in international markets. This helps reduce costs for each locality while still ensuring that the products have a regional character," Mr. Nguyen Van Phuc assessed.
Mr. Nguyen Van Phuc also added that in 2025, Thua Thien Hue province has been selected by the Ministry of Culture, Sports and Tourism to host the National Tourism Year with the theme "Hue - Ancient Capital, New Opportunities". This will be a leverage to accelerate tourism in the five localities, creating breakthroughs and promoting socio-economic development, contributing to the successful achievement of the goals of Vietnam's tourism industry.
The National Tourism Year - Hue 2025 will further contribute to strongly promoting tourism development linkages between localities in Central Vietnam in particular and throughout the country in general, aiming to leverage strengths and potential for tourism development within the region as well as inter-regionally. This will move towards regional and international linkages, contributing to enhancing the image, position, and brand of Vietnamese tourism and Thua Thien Hue in the coming years.
At the conference, in addition to evaluating the achievements and drawing lessons learned, delegates from various localities also contributed ideas and proposed solutions to build a longer-term development vision for tourism in their respective areas in the future.
Famtrip groups are surveying tourism in Thua Thien Hue, a locality among the five provinces and cities linked together for tourism development.
Accordingly, in 2025, the potential and advantages of tourism in localities will continue to be promoted, strengthening linkages and cooperation to improve the effectiveness of inter-regional tourism product development, creating attractiveness to attract tourists. Cooperation and exchange of experience in state management in various fields, including tourism development policy, tourism product development, tourism environment, human resource development, travel agency operations, accommodation, and tour guide services will be enhanced.
Continue to promote the value of the linkages among the five localities with the message "A Land of Magical Heritage". Coordinate the promotion and enhancement of the tourism brand recognition of the five localities at domestic and international events and trade fairs. Actively collaborate in organizing joint activities and events, and publishing joint promotional materials and products.
In addition, it will facilitate interaction, exchange, market expansion, and investment cooperation between tourism businesses in the five localities and domestic and international partners.
Source: https://toquoc.vn/day-manh-quang-ba-lan-toa-thuong-hieu-mien-di-san-dieu-ky-20241127164825185.htm
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