On December 4, 2025, Masan Consumer (UPCOM: MCH), a subsidiary of Masan Group, officially announced its roadmap for listing its shares on the Ho Chi Minh City Stock Exchange (HOSE) at the "MCH Roadshow - HOSE Listing & Growth Story" event. According to the plan shared at the event, MCH shares will complete their listing on HOSE in December 2025. This is a significant milestone and a step agreed upon by the Board of Directors at the 2024 Shareholders' Meeting, as part of a strategy to enhance transparency, standardize governance, and unlock long-term value for shareholders.

The current market context further highlights the significance of this decision. During 2024-2025, Vietnamese stocks are expected to experience corrections as interest rates, geopolitical fluctuations, and global trade tensions impact investor sentiment. In such a cautious environment, investors tend to prioritize companies with strong financial foundations, stable cash flow, and clear dividend policies – qualities that Masan Consumer possesses.
Maintaining sustainable profitability, the company paid out nearly $1.5 billion in cash dividends.
At the HOSE listing announcement event, MCH's management shared the positive results the company has consistently achieved over the years thanks to its sustainable business foundation. Specifically, from 2017 to 2024, MCH recorded a compound annual growth rate of approximately 13% in revenue, while the operating profit margin on revenue consistently exceeded 23%, despite economic fluctuations. Simultaneously, after-tax profit from 2022 to 2024 continued to grow at a compound annual rate of approximately 20%, demonstrating increasingly strong profit momentum.
Masan Consumer's sustainable financial performance across multiple periods has placed it among the leading FMCG companies in Southeast Asia in terms of financial results, on par with top regional corporations in terms of compound revenue growth exceeding 10% and net profit margins exceeding 20%. This is proof of its superior competitiveness, scalability, and ability to maintain high financial performance in the long term.
One of the key drivers of this success is the research and development (R&D) capability of the "Consumer Innovation Center," considered the "heart" of product innovation at MCH. Between 2017 and 2024, innovative products contributed approximately 20% to revenue, reflecting the market's rapid adoption of new products and the potential for additional growth from the innovation portfolio. To date, MCH has developed over 1,200 innovative products since 2002, covering various segments from spices and convenience foods to beverages and personal care.
This R&D effectiveness stems from Masan Consumer's core philosophy: "creating the best products using the fewest resources." These innovations not only refresh the portfolio but also contribute to expanding profit margins, strengthening the financial foundation, supporting MCH in maintaining high performance across cycles, and expanding long-term growth potential.
These indicators not only show that MCH generates profits, but more importantly, that the business converts profits into real cash flow, enabling it to pay real cash dividends—a crucial criterion for assessing the long-term health of the business.
Accordingly, from 2018 to 2024, Masan Consumer paid out nearly $1.5 billion in cash dividends to shareholders. This figure reflects two important factors: stable profit margins and strong, sustainable operating cash flow.
At the event, MCH's leadership emphasized three strategic directions that Masan Consumer will focus on: Firstly, "Go Global," bringing Vietnamese cuisine to the world; secondly, applying technology to innovate faster and more effectively, which is the Consumer Tech journey with a focus on the new Retail Supreme distribution model that directly connects consumers, brands, and retailers; and thirdly, a strategy of "premiumizing" products, aiming to create new value for consumers, stemming from the growing trend of Vietnamese people prioritizing quality and emotional experiences.

From a market perspective, MCH possesses all the elements of a "both defensive and growth" stock: strong cash flow, stable operational foundation, consistent dividend policy, and clear growth prospects. This makes MCH a noteworthy option for investors seeking value stocks that prioritize long-term sustainability.
Source: https://www.masangroup.com/vi/news/masan-news/An-FMCG-Enterprise-with-Nearly-USD-15-Billion-in-Cash-Dividends-Set-to-List-on-HOSE-in-December-2025.html






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