Businesses launch promotions and deep discounts to stimulate consumption.

Many large supermarkets are launching year-end promotions, offering deep discounts on thousands of products to stimulate consumer demand.

Warm up year-end holiday shopping with a series of attractive promotions

From December 4 to December 24, 2025, GO! supermarket chains nationwide will launch the program "Happy Christmas, get incentives - Welcome the magical season, great deals". At the same time, GO! will maintain its policy for The 1 Vietnam members, taking place from December 4 to December 7, 2025, allowing customers to accumulate points and redeem vouchers.

There is also a 10% discount on fresh produce when shopping before 10am from Monday to Friday. Combining time-based promotions with the festival program has helped GO!'s footfall increase significantly in the first week of December.

Year-end shopping atmosphere at GO! Thang Long supermarket ( Hanoi ) with a series of discounted products, eye-catching displays attracting consumers. Photo: Song Anh.

Bustling shopping atmosphere at the food court and food stalls during the year-end promotion season at GO! supermarket. Photo: Song Anh.

Talking to Lao Dong, Mr. Dinh Duc Thinh (27 years old, Cau Giay) shared: “In the morning when I have free time, I often stop by the supermarket to buy supplies for the whole week, sometimes for today and tomorrow. GO! is offering a 10% discount on many fresh products before 10 am, and there are also great deals for The 1 members, so it is very convenient. At the end of the year, I often take my mother shopping for the whole family, both to prepare for Tet early and to save quite a bit.”

The year-end promotions show that GO! is aiming to stimulate consumption with real value - real discounts, clear prices, transparent origins, helping buyers feel more secure in the context of rising prices for many essential goods.

Practical promotions, reduce spending pressure

The year-end shopping atmosphere is equally exciting at the WinMart system, when this supermarket chain launched the program "Happy Festival, Big Party" in December. This is part of the business's stimulus campaign to serve the increased demand at the end of the year.

Accordingly, more than 1,000 good-priced products are discounted up to 50% every day, along with "buy 1 get 1 free" and "buy 2 get 1 free" programs for many fresh products, essential foods and consumer goods. In addition, WiN members also receive a 20% discount when purchasing MEATDeli and WinEco products, helping consumers access clean food sources at better prices.

WinMart launched a big promotion program, discounting many consumer products to stimulate market demand at the end of the year. Photo: Song Anh.

Ms. Nguyen Thi Thanh Van (52 years old, Cau Giay) shared: “WinMart is offering clear discounts, especially on vegetables, meat, and essential goods. My total grocery bill has decreased by about 10-15% compared to before. While prices are escalating, programs like this really help people reduce spending pressure.”

For young families, WinMart's promotions not only help save money but also create opportunities to buy quality products. Mr. Luu Quoc Thang (24 years old, Co Nhue) said: "With small children, we often buy WinEco and MEATDeli products because they ensure hygiene. As a WinMart member, we also get additional discounts on fresh products, so we save quite a bit each month. On this occasion, WinMart has promotions of buy 1 get 1 free, buy 2 get 1 free for consumer goods such as laundry detergent, tissues... I find this program very practical, helping people buy good products at reasonable prices. In the context of escalating prices, this is a practical way to support consumers."

According to the reporter, the promotional programs at WinMart not only help stimulate short-term demand, but also encourage people to form the habit of shopping early and stocking up on goods before Tet, contributing to making the year-end retail market more vibrant.

The fresh food and essential goods area at WinMart Hanoi supermarket is brightly decorated, attracting consumers at the end of the year. Photo: Song Anh.

Although they choose different approaches, such as GO! focusing on hourly promotions and member incentives, while WinMart promotes large-scale direct discounts, both aim for the same goal: stimulating year-end consumption and sharing spending pressure with people. These programs not only help customers buy quality products at reasonable prices, but also contribute to promoting the flow of domestic goods, creating momentum for the retail market before Tet.

The baskets full of vegetables, meat, rice, dried goods and tissues in the hands of consumers in Hanoi in early December are proof that the promotion has "touched" the real needs of the people, stimulating purchasing power.

Source: https://baoquangninh.vn/doanh-nghiep-tung-khuyen-mai-giam-gia-sau-kich-cau-tieu-dung-3387989.html