Contribute to building local agricultural product brands

Identifying the construction and development of OCOP products as an important economic program, in recent years, Cam Thuy district has done a good job of propaganda and mobilization so that people can clearly understand and join hands in building the OCOP program, thereby contributing to improving productivity, product quality, building local agricultural product brands, and bringing higher income to people.

Contribute to building local agricultural product brands OCOP products of Cam Thuy district are displayed, introduced and promoted at many fairs.

One of the pioneering producers in building OCOP products in Cam Thuy district is Hong Ecofarm Farm, which has successfully developed Hong Ecofarm freeze-dried rose tea products that meet 3-star OCOP standards. Ms. Tran Thi Hong, the owner of the facility, said: “Currently, the quality of agricultural products and food safety and hygiene are issues of concern to consumers, especially organic products and beauty teas... Therefore, since 2018, my husband and I have rented a 6,000m2 area of land in Cam Binh commune to build a rose farm. After the research process, as well as being licensed by competent authorities, my family's farm has launched a beauty tea product under the brand name Hong Ecofam freeze-dried rose”.

It is known that every year, on average, Ecofarm Rose Farm supplies the market with about 60kg to 80kg of tea, thousands of bottles of rose water, rose essence massage oil... In addition, taking advantage of the available raw rose garden, Ecofarm Rose Farm has also opened a new direction such as doing experiential tourism , contributing to introducing products and attracting consumers, while promoting the tourism potential in the locality. Currently, after deducting production costs, the farm earns a profit of more than 100 million VND/year. In 2023, Ecofarm Hong freeze-dried rose tea products were granted 3-star OCOP certification. Through the OCOP program, the facility's products are proven in terms of quality, origin, widely promoted, creating advantages for products to improve quality and competitiveness in the market.

It is known that, up to now, Cam Thuy district has 11 OCOP products. OCOP products have contributed to promoting production towards increasing scale with value chains, increasing income for rural people, product sales after being recognized as OCOP have increased by an average of 15 - 20% compared to before being recognized. Thereby, initially arousing the potential and strengths of products, raw material areas and local labor. Localities have seen the advantages and opportunities to promote and exploit the value of OCOP products associated with economic development in rural areas, such as products: Son Thanh fragrant sticky rice wine (Phong Son town); Huong Dieu Son leaf cake (Cam Van commune); Thuan Tam dong vermicelli (Cam Lien commune); Dat Cam forest honey (Cam Ngoc commune); Bamboo rice of Ngoc stream (Cam Luong commune)... To promote product advantages in implementing the One Commune One Product (OCOP) program, Cam Thuy district has supported and guided subjects in completing procedures, consulting on packaging, training on safe production processes, and strictly implementing legal regulations on food safety. At the same time, the district has a reward of 100 million VND for a product achieving 3-star OCOP, 200 million VND for a product achieving 4-star OCOP and 300 million VND for a product achieving 5-star OCOP. Most subjects with products participating in building OCOP products in the district have a lot of production experience, are enthusiastic in participating and have basically grasped the contents that need to be implemented to focus on perfecting the product and completing the dossier for evaluation according to regulations.

To continue supporting people to effectively implement the One Commune One Product program, Cam Thuy district is focusing on directing communes and towns to coordinate with the district's professional agencies and relevant units to guide and support subjects to upgrade new products; provide consulting on product completion on production processes, quality management, completion of labels, packaging, product profiles to evaluate products at district and provincial levels. At the same time, strengthen coordination with provincial departments and branches to promote trade of OCOP products to create favorable conditions to support enterprises, cooperatives, and production and business households to participate in the program to introduce, promote, consume, and connect supply - demand in various forms, such as: displaying OCOP products at conferences; community tourism spots; connecting with e-commerce systems... Thereby, contributing to improving the effectiveness of the OCOP program, accelerating the process of building new rural areas in localities.

Article and photos: Khanh Phuong

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