Fall Fair 2025: Opportunities for local networking and promotion

Taking place from October 26 to November 4, 2025, at the Vietnam Exhibition Center (VEC), Dong Anh, Hanoi, the 2025 Autumn Fair brings together more than 3,000 booths of enterprises, cooperatives, craft villages, and hundreds of typical products from provinces and cities across the country. This is considered a large-scale trade promotion event, opening up opportunities for trade connections, promoting Vietnamese products and brands.

Perspective view of the exhibition area showcasing typical and distinctive products of Tay Ninh province.

On this occasion, reporters from Tay Ninh Newspaper and Radio & Television had an interview with Mr. Tran Dang Tien, Deputy Director of the Department of Industry and Trade and Deputy Head of the Organizing Committee of the 2025 Autumn Fair, about the preparations, expectations, and direction of the Tay Ninh delegation's participation in this year's fair.

Deputy Director of the Department of Industry and Trade Tran Dang Tien - Deputy Head of the Organizing Committee of the Autumn Fair 2025

Reporter: Sir, how is the Department of Industry and Trade of Tay Ninh province preparing for the promotion of Tay Ninh's image and brand at the Autumn Fair 2025, which will be held in Hanoi this year?

Mr. Tran Dang Tien: As soon as the Government assigned the Ministry of Industry and Trade to organize the 2025 Autumn Fair at the Vietnam Exhibition Center (VEC), the Department of Industry and Trade proactively advised the Provincial People's Committee to issue a plan for participation and develop a detailed implementation plan very early on. We determined that this was a large-scale event, so the preparation work was carried out synchronously, systematically, and in depth - from product selection and booth design to personnel organization, logistics, and communication.

The entire provincial exhibition area is designed around the theme "Tay Ninh - Integration and Sustainable Development," showcasing the image of a dynamic, creative Tay Ninh, oriented towards a green economy and digital transformation.

Tay Ninh participates in the Autumn Fair with 3 main areas: (1) Exhibition and trade connection area (200m²) focusing on displaying key agricultural products such as dragon fruit, seedless lemon, custard apple, bird's nest, etc., along with industrial products, handicrafts and logistics, inspired by the flow of the Vam Co River; (2) Business booth area bringing together 20 businesses with OCOP products, consumer goods, food, cosmetics, processed agricultural products; (3) "Thu My Vi" food area where visitors can enjoy Trang Bang rice noodle soup, rice paper, shrimp salt, spring rolls, etc., with the rich flavors of Tay Ninh. All are meticulously prepared, with close coordination between the Department of Industry and Trade and related units, aiming to present an image of a professional, integrated and distinctive Tay Ninh.

Tan Nhien rice paper, the first 5-star national OCOP product of Tay Ninh province, will participate in the Autumn Fair 2025.

Reporter: What are some of the highlights that Tay Ninh will organize and showcase at the Autumn Fair?

Mr. Tran Dang Tien: The 2025 Autumn Fair is the largest trade event ever held, therefore, Tay Ninh province has identified this as a special opportunity to comprehensively showcase the local image, potential, and strengths in economic and trade fields, connecting trade - from products and businesses to culture and people.

We have prepared an exhibition space themed “Tay Ninh – Integration and Sustainable Development,” designed in a modern style, utilizing LED projection technology and vivid visual imagery. This space showcases a dynamic and friendly Tay Ninh province, undergoing a strong transformation towards a green economy, digital transformation, and sustainable development.

Besides showcasing typical products, businesses in the province will directly connect with trading partners, introduce their products, and seek investment cooperation opportunities with domestic and foreign partners. We expect this to open up many new avenues for Tay Ninh province's goods in the national market.

In particular, at the "Thu My Vi" food court, visitors can enjoy famous delicacies such as Trang Bang rice noodle soup, rice paper, shrimp salt, spring rolls, sausages, etc., to clearly experience the flavors and hospitable spirit of Tay Ninh province.

Reporter: What outstanding products, brands, and businesses has Tay Ninh selected to showcase? How was the selection process carried out?

Mr. Tran Dang Tien: At the 2025 Autumn Fair, Tay Ninh province will showcase many typical products and brands reflecting the province's diverse strengths, from industry, trade, agriculture to tourism and services.

Notable examples include Sun Group Tay Ninh - the investor and promoter of the Ba Den Mountain National Tourist Area, a tourism symbol of Southern Vietnam; Thanh Thanh Cong Group - Bien Hoa with its refined sugar and processed sugar products from sugarcane; I-on Life alkaline ionized water; Thai Tuan Group (textiles and fashion); and Long An International Port - Dong Tam Group, representing the logistics capabilities of the interconnected region.

Ba Den Mountain National Tourist Area, a tourism symbol of Southern Vietnam.

 

Long An International Port – Dong Tam Group represents the logistics capabilities of the interconnected region.

In addition, the province introduces 4-5 star OCOP products, typical rural industrial products, and key agricultural specialties: rice paper, shrimp salt, bananas, custard apples, dragon fruit, seedless lemons, bird's nest, cashews, custard apple tea, and rice.

The selection process was thorough, based on criteria such as quality, brand reputation, commercialization potential, and local cultural values. The Department of Industry and Trade, in coordination with other sectors, selected exemplary enterprises representing each field, ensuring that Tay Ninh province is presented as a modern, dynamic, and worthy entity within the national integration framework.

Reporter: What are Tay Ninh's expectations for participating in this year's Autumn Fair, sir?

Mr. Tran Dang Tien: Tay Ninh province is participating in the 2025 Autumn Fair with a proactive mindset of integration and spreading its values. The province hopes not only to showcase its distinctive products but also to open up opportunities for deeper cooperation in the fields of processing industry, high-tech agriculture, logistics, and tourism.

Through trade networking, promotion, and experiential activities, Tay Ninh province aims to present an image of a rapidly transforming locality, moving towards green and sustainable development, linking economic growth with the preservation of culture and regional identity. We believe that, starting with the Autumn Fair 2025, the Tay Ninh brand will be more clearly recognized, creating a foundation for businesses to expand further in domestic and international markets.

Reporter: What distinctive features will Tay Ninh province bring to the 2025 Autumn Fair to create its own unique impression?

Mr. Tran Dang Tien: Tay Ninh province is participating in the Autumn Fair 2025 with a proactive, creative, and integrated spirit, presenting the image of a dynamic, modern, green, and sustainable developing locality.

A highlight is the exhibition area themed "Tay Ninh - Integration and Sustainable Development," designed along the Vam Co River – symbolizing the spread of values ​​from the Tay Ninh region. The exhibition space utilizes LED technology, digital projection, and 3D images to showcase the local industrial, commercial, tourism, and cultural potential in line with digital transformation.

In addition, the exhibition area for 20 businesses from the province showcases typical products such as rice paper, shrimp salt, custard apple, dragon fruit, bird's nest, cashew nuts, etc., with modern, environmentally friendly packaging and design, reflecting the spirit of green development.

Long An natural bird's nest, a product of Long An Green Development Co., Ltd., participated in the Autumn Fair 2025.

Finally, there's the "Thu My Vi" food court, where visitors can enjoy Tay Ninh specialties such as Trang Bang rice noodle soup, young beef, mixed rice paper salad, etc., combined with interactive experiences and souvenirs. All of this contributes to affirming Tay Ninh province as a destination of creativity, integration, and sustainable development.

Reporter: Thank you very much, sir!

The 2025 Autumn Fair is not only a place to showcase products, but also a bridge connecting businesses, manufacturers, and consumers. With thorough preparation and a strong spirit of integration, Tay Ninh province promises to bring its own unique character – both deeply rooted in Southern Vietnamese identity and reflecting the aspiration to reach further on the Vietnamese trade map. This year, Tay Ninh has 20 participating businesses with 38 booths, introducing characteristic products and typical rural industries, contributing to promoting the image of a dynamic, friendly, and potentially rich locality.

Que Quyen - Duc Canh

Source: https://baolongan.vn/hoi-cho-mua-thu-2025-co-hoi-ket-noi-va-quang-ba-dia-phuong-a205027.html