Fall Fair 2025 - A mark to stimulate year-end consumption

VTV.vn - The vibrant 2025 Autumn Fair stimulates year-end consumption, connects production with the market, and promotes the consumption of Vietnamese goods.

Retail sales growth, peak consumption at the end of the year

The Prime Minister recently approved the Strategy for developing the Vietnamese retail market to 2030, with a vision to 2050. The goal is to develop a civilized, modern, and sustainable retail market, striving for total retail sales of goods and consumer service revenue to increase by an average of 11 - 11.5% per year from now to 2030. This is a goal that requires many synchronous solutions from management agencies, manufacturers, and retail distribution chains because from 2023 to now, this target has not exceeded the growth rate of 10%.

According to data from the General Statistics Office ( Ministry of Finance ), in the first 9 months of this year, total retail sales of goods and consumer service revenue increased by 9.5% over the same period last year. To achieve the set target this year, the Ministry of Industry and Trade and businesses and associations have implemented many trade promotion programs and the Autumn Fair 2025 is considered an important highlight in the last quarter of this year.

With the largest scale ever and a variety of products, from agricultural products, food to industrial products, artificial intelligence Made in Vietnam, businesses participating in the fair have brought many incentives, attracted attention and left a strong impression in the hearts of consumers.

9am - Vietnam National Exhibition Center is bustling with groups of visitors coming to visit and shop. The local food stall attracts the largest number of people to experience because of its reasonable prices and unique specialties.

A business representative said that participating in this year's autumn fair, they have prepared hundreds of special products of the region to both increase awareness of the Tay ethnic community eco-tourism area and connect the consumption of local specialties.

Mr. Cu Xuan Long - Customer Relations Department, Thai Hai Village, Thai Nguyen Province said: "Previously, the products were only inside the village, when visitors came to the village they would experience and buy those products, but now with this year's fair, the products are closer to customers...".

Not only food and agricultural stalls attract customers, but industrial and high-tech stalls also attract many consumers.

"I was surprised to see that made-in-Vietnam products are as modern and updated in design as imported products," said Mr. Duong Xuan Khanh - Tu Liem ward, Hanoi.

The first Autumn Fair in 2025 has the theme "Connecting people with production and business"

Unlike previous fairs where businesses only focused on wholesale trade, this time they have prepared goods and incentive programs to encourage Vietnamese people to prioritize using Vietnamese industrial products.

Mr. Nguyen Xuan Cong - Deputy Director of Selta Company Limited said: "Thousands of customers visit every day because at the end of the year, customers complete their houses. We have specific incentive programs such as giving away accessory products when customers buy shower heads, or direct discounts on prices...".

Not only can consumers buy goods at preferential prices and experience new products, they can also directly express their opinions and evaluate service quality through digital platforms - a remarkable new feature never seen before.

"Promote on social networks, on digital platforms and especially we create forums for consumers to contribute ideas and handle them promptly," said Mr. Ho An Phong - Deputy Minister of Culture, Sports and Tourism.

Adults enjoy sightseeing and shopping for local products, children enjoy admiring traditional cultural performances, and are eager to experience modern robot technology... All have created unforgettable impressions in the hearts of Vietnamese consumers.

Support Vietnamese enterprises to participate in global supply chains

Not only is it a consumer stimulus event, the 2025 Autumn Fair is also a trading meeting place for small and medium-sized enterprises in Vietnam. According to preliminary statistics from the Organizing Committee, in the first three days, more than 40 memorandums of understanding and cooperation agreements were signed, dozens of enterprises achieved sales exceeding expectations. In particular, many enterprises, although small in scale, had the opportunity to survey and participate in supplying goods to domestic and foreign supermarket chains.

Every month, Vi Nam Food Company Limited produces hundreds of thousands of convenient meal products. Due to the limited scale, they have only sold on e-commerce platforms for testing. Luckily, when they came to the fair, they had one or two distribution chains contact them to conduct quality inspection.

Mr. Phung Ba Thanh - Sales Director of Vi Nam Food Co., Ltd. said: "We also want to connect documents from quality declaration to production process to participate in the supply chain, during the current Tet holiday. From traceability, product input, vegetables, fish, raw materials... to transparency in production process, we pay great attention to everything."

According to many businesses, the current barrier to participating in distribution systems is that their production scale is still small, so they often cooperate with third parties. However, in the long term, they will develop their own brand.

The fair attracted a large number of people and businesses.

The Ministry of Industry and Trade said it has arranged product lines into specific groups and supported trade, directly introducing businesses to ensure the most optimal efficiency.

Mr. Vu Ba Phu - Director of the Trade Promotion Agency, Ministry of Industry and Trade informed: "The industry groups are divided into product groups to better support trading activities between international buyers and Vietnamese manufacturers. Domestically, we will have activities connecting supply and demand, connecting manufacturers with distributors like major distributors in Vietnam: Central Retail, Emart Market..."

The Ministry of Industry and Trade expects that the 2025 Autumn Fair will bring opportunities to connect production with consumption; increase domestic purchasing power while stimulating consumption of Vietnamese products in the international market; contribute to improving the value and competitiveness of goods, creating a premise for retail businesses to participate more deeply in the world retail market.

Not only trading activities, the 2025 Autumn Fair also has many conferences to popularize rules of origin and update new consumption trends to businesses. On the afternoon of October 27, a workshop on rules of origin was also held to help domestic and export businesses grasp new regulations related to the origin of goods. That is a way to protect the domestic market from the wave of foreign goods disguised as Vietnamese goods, while helping consumers have access to honest information about the products they choose.

The first Autumn Fair in 2025 will be held from the evening of October 25 to November 4, 2025 at the Vietnam National Exhibition Center - a modern, unique building, a new symbol of the Capital - a place to gather, light up and spread the spirit of innovation, cooperation and development.

This event follows the brilliant success of the National Achievement Exhibition "80 Years of Journey of Independence - Freedom - Happiness", which promotes pride, spreads patriotism, self-reliance and aspiration to rise strongly of the Vietnamese people.

With the theme and message "Connecting people with production and business", the first Autumn Fair in 2025 is organized on the largest scale ever. The total exhibition area is more than 130,000 m², including 5 thematic zones, about 3,000 booths; culinary culture areas of 34 localities, music and art programs, cultural and artistic experiences...

The fair also attracted the participation of 34 provinces and cities; central ministries and branches; over 2,500 Vietnamese and international organizations and enterprises; and attracted a large number of international partners and friends to display products, trade, connect, and seek cooperation and investment opportunities.

The first Autumn Fair in 2025 was assigned by the Prime Minister to the Ministry of Industry and Trade to preside over, in coordination with the Ministry of Culture, Sports and Tourism, the Hanoi People's Committee and other ministries, branches and localities. This is a key activity in 2025, contributing to concretizing the policy of promoting domestic trade, boosting production, business, import and export and promoting the national image - Vietnamese brand, in accordance with the direction of the Prime Minister in Official Dispatch No. 172/CD-TTg dated October 3, 2025.

Source: https://vtv.vn/hoi-cho-mua-thu-2025-dau-an-kich-cau-tieu-dung-cuoi-nam-100251028060136184.htm