Connecting and bringing OCOP products and specialties of Nghe An into supermarkets.

Representatives from provincial departments, agencies, and businesses attended the 2023 program to introduce OCOP products and specialties of Nghe An province. Photo: Thanh Phuc

On the morning of November 24th, in Vinh City, the Provincial Center for Investment, Trade and Tourism Promotion organized the opening ceremony of the 2023 program to introduce OCOP products and specialties of Nghe An province.

Attending the opening ceremony were representatives from relevant departments and agencies, partners, agents, distributors, and buyers of agricultural products, as well as 30 businesses, cooperatives, and production facilities in the province.

To date, Nghe An province has 422 products ranked as meeting OCOP quality standards of 3 stars or higher, including over 40 4-star products and 1 5-star OCOP product. Nghe An ranks second nationwide in the number of products recognized with star ratings.

Comrade Nguyen Huu Minh - Director of the Provincial Investment, Trade and Tourism Promotion Center - delivered the opening speech for the program. Photo: Thanh Phuc

The event aims to introduce and promote OCOP products and specialties of Nghe An province to consumers, distributors, agents, and supermarkets. Through this, it supports producers and businesses of OCOP products in Nghe An province in finding and expanding their product markets. At the same time, it assists businesses, cooperatives, and distributors in connecting supply and demand to find stable outlets for OCOP products and specialties of Nghe An province.

Simultaneously, we will seek investors to develop and expand the production of products with advantages and potential in the province, thereby strengthening Nghe An province's product supply capacity in both quantity and quality.

Departments, agencies, and businesses exchange and discuss herbal products to be included in supermarket systems. Photo: Thanh Phuc

The event attracted the participation of 30 units with 150 OCOP products, characteristic and high-quality products from the province and regional specialties of various localities. Typical examples include Dien Chau district and Cua Lo town with products such as fish sauce, mackerel, shrimp, and processed seafood specialties; Nam Dan district with products like cassava starch, veal sausage, and lotus products; and the western districts showcasing highland products with herbal products from Con Cuong and Quy Hop; and ginger and Tuyet Shan tea from Huoi Tu in Ky Son...

Also within the framework of the program, the Provincial Investment, Trade and Tourism Promotion Center collaborated with Go!Vinh supermarket to connect and introduce OCOP products from Nghe An into the retail system of Central Retail Vietnam Group.

The program took place from November 24th to 28th with 19 stalls at Go!Vinh Supermarket.

Here are some photos from the introductory and networking event:

Cua Lo fish sauce is highly regarded for its market share in modern retail distribution systems. Photo: Thanh Phuc

Specialties from Quy Chau district such as incense, sour bamboo shoots, and mac khen spice are on display. Photo: Thanh Phuc

The Nghia Dan herbal medicine booth features dozens of beautifully and impressively displayed products. Photo: Thanh Phuc

Dried fruits from Quy Hop are now available in many modern retail systems across provinces and cities nationwide. Photo: Thanh Phuc

The Cua Lo seafood stall attracted the attention of many customers. Photo: Thanh Phuc

OCOP products in particular, and Nghe An specialties in general, have the opportunity to be promoted and reach consumers. Photo: Thanh Phuc

Thirty participating entities, including individual producers, cooperatives, and businesses, all hoped to connect with and have their products selected for placement on the shelves of major supermarkets. This would, on the one hand, increase market share and revenue, and on the other hand, enhance their presence on advertising and marketing channels, bringing their products closer to consumers. Photo: Thanh Phuc

Source: https://baonghean.vn/ket-noi-dua-san-pham-ocop-va-dac-san-nghe-an-vao-sieu-thi-post280481.html