Spreading Vietnamese heritage values ​​on digital platforms, promoting sustainable tourism

NDO - On April 17, in Hanoi, the Vietnam Cultural Heritage Conservation Support Fund in collaboration with the TikTok LIVE platform organized the program "Vietnamese Beauty" season 3 with the theme "Touching Heritage". The event aims to promote Vietnamese culture and heritage, while promoting sustainable tourism through digital platforms.

The program was attended by representatives from localities: Hanoi, Phu Tho, Ninh Binh, Thanh Hoa, Thua Thien Hue, along with many cultural and technological experts, content creators and accompanying partners such as Samsung Galaxy, MoMo, Viettel 5G, Huda, BYD Auto Vietnam...

As a large-scale online program introducing Vietnamese tourism, “Vietnamese Beauty” season 3 opens a journey to honor national cultural values, inspire creativity from heritage, and contribute to spreading the beauty of Vietnam to the domestic and international community. Heritage is not only a spiritual value but also a driving force for sustainable economic and tourism development.

Representatives of provinces, cities and cultural experts attended the event.

Mr. Nguyen Lam Thanh - Representative of TikTok Vietnam emphasized: "Technology can renew the way of perceiving heritage, bringing values ​​that seem distant closer. TikTok LIVE allows viewers to see and touch heritage literally and figuratively."

Guests discussed and shared at the Seminar "Sustainable tourism with Vietnamese heritage values".

The highlight of the program is the Seminar “Sustainable tourism with Vietnamese heritage values” with the participation of experts, cultural and technological researchers. The content focuses on: Exploiting the potential of cultural and natural heritage in tourism development; The role of technology such as AR, livestream in heritage storytelling; Solutions to turn unknown heritages into attractive destinations; The impact of heritage tourism on community awareness; The combination of conservation and tourism economic development.

The program “Vietnamese Beauty” season 3 consists of two phases: Online phase (May 12-18): For livestream content creators to promote the pride of Vietnam’s cultural heritage. Outstanding individuals will be selected for the next journey.

Offline phase (June 1-10): Field trips to 5 culturally rich localities including Hanoi, Phu Tho, Ninh Binh, Thanh Hoa and Hue. Activities will be broadcast live on the @tiktoklive_vietnam channel, providing a multi-dimensional experience of architecture, rituals, cultural life and local cuisine.

Ms. Nguyen Thi Thu Huong - Deputy Director of the Vietnam Cultural Heritage Conservation Support Fund shared: “Thanks to technology and streaming platforms like TikTok LIVE, bringing heritage closer to the public has become easier than ever. Smartphones are now not only entertainment devices but also a gateway to the world of heritage.”

“When each creator is a digital guide, heritage is no longer an old story but becomes new creative material, inspiring young people,” Mr. Nguyen Lam Thanh affirmed.

Source: https://nhandan.vn/lan-toa-gia-tri-di-san-viet-tren-nen-tang-so-thuc-day-du-lich-ben-vung-post873322.html