Investors choose to buy apartments based on the developer's reputation.

The developer's reputation is increasingly becoming an important criterion for customers choosing to buy apartments in Hanoi and Ho Chi Minh City.

The trend of investors choosing to buy apartments from developers with a strong reputation is becoming increasingly evident.

According to an in-depth survey of customers who have purchased or plan to purchase high-end and luxury apartment projects in Hanoi and Ho Chi Minh City by One Mount Group's Market Research and Customer Insights Center (Vietnam's leading real estate technology ecosystem), "developer reputation" is one of the five most important criteria customers and investors consider when choosing to buy an apartment.

Over 70–80% of the supply is concentrated among large developers.

Since the beginning of the year, the Hanoi real estate market has recorded approximately 20,000 new apartments, with an average price of 86 million VND/m², high-end apartments accounting for 62% and luxury apartments accounting for 38% of the total supply.

Notably, five developers – Masterise Homes, MIK Group, Mitsubishi, TSQ Vietnam, and Sun Group – accounted for 74% of the available units, demonstrating a concentration of supply among strong branded companies. The primary absorption rate for this group was also high, averaging 86%.

In Ho Chi Minh City, the market also shows a clear polarization in the high-end and luxury segments, with over 80% of new supply led by Dat Xanh Group, Gamuda Land, and Masterise Homes. The dominance of these three brands not only shapes the supply structure but also creates positive liquidity momentum, as evidenced by an average absorption rate of 84%, reflecting strong customer confidence in the implementation capabilities and product quality of the market-leading developers.

According to Mr. Tran Minh Tien, Director of the Market Research and Customer Insights Center at One Mount Group, the trend of concentrating supply is not accidental. Only large investors have the financial capacity, development experience, and risk management capabilities to implement high-end luxury projects, which require strict legal standards, high construction quality, and a commensurate ecosystem of amenities and operation.

Furthermore, the supply of new properties on the market remains limited in the mid-range and affordable segments, with the majority falling into the high-end and luxury segments. This leaves buyers with few options beyond projects from leading developers.

Developer reputation continues to be a differentiating factor in the market.

An in-depth survey of customers who have purchased or are currently living in high-end and luxury apartment projects in Hanoi and Ho Chi Minh City shows that "developer reputation" along with the level of legal transparency are among the top 5 most important criteria when buyers consider a project. This marks a significant shift in investor and customer behavior compared to three years ago, when this factor was only considered "a plus point" rather than a mandatory criterion in the purchase decision.

Survey data indicates that the real estate market is witnessing a shift from short-term investment demand to a sustainable asset accumulation trend, especially among middle and high-end customers. Instead of speculative trading, buyers prioritize safe assets with stable value over time. In this context, the developer's reputation becomes a key factor, assessed by buyers based on three groups of criteria: transparent legal procedures and the ability to fully execute the project; a reputable partner ecosystem, from construction contractors to banks guaranteeing quality and financial security; and the ability to operate the project after handover, ensuring a stable living experience for residents.

According to a survey of customers currently residing in high-end and luxury apartment projects in Hanoi and Ho Chi Minh City conducted by One Mount Group, issues related to daily project operations, closely aligned with customer needs, are consistently rated as important to customers.

Mr. Tran Minh Tien observed that as the Hanoi and Ho Chi Minh City markets enter a phase of sustainable development, the differentiation in capabilities among developers will become even more pronounced. Businesses that maintain legal transparency, effectively control product quality, and ensure stable operational services will continue to dominate, maintaining customer trust and strong absorption even in a volatile market. This is because when developers maintain operational quality as promised, resident satisfaction and trust will increase, creating a positive referral effect for subsequent projects.

Source: https://baotintuc.vn/kinh-te/nha-dau-tu-lua-chon-mua-chung-cu-tu-danh-tieng-chu-dau-tu-20251211142556956.htm