Accordingly, the Chairman of the Provincial People's Committee assigned the Department of Industry and Trade to take the lead and coordinate with the Department of Agriculture and Environment, the People's Committee of Chu Town, and the People's Committee of Luc Ngan District to proactively work with TikTok Vietnam Technology Co., Ltd. and Sendo Farm to develop a plan to organize and implement the program "Luc Ngan Lychee Week, Proud of Vietnamese Agricultural Products" (providing and connecting a list of orchards and cooperatives with products meeting the standards of geographical indications recognized by Japan; products meeting VietGap, GlobalGap, and organic standards; coordinating the organization of Farm Tours, Mega Live, livestreams, and promotional videos; agreeing with representatives of TikTok Vietnam on the main communication hashtag, program message, and online/offline event activities...).
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The Department of Agriculture and Environment provides expert information on lychee growing areas, harvesting progress, yield, and quality, as well as other characteristic agricultural products of the province, to TikTok Vietnam Technology Co., Ltd., Sendo Farm, and related partners. It guides farmers and cooperatives on harvesting, processing, packaging, and preservation techniques to ensure lychee products meet standards, quality, and hygiene requirements for both domestic and export markets. It also coordinates with relevant agencies and units to connect and standardize growing area information on a common database for traceability purposes, fulfilling the program's objectives as planned.
The People's Committee of Chu Town and the People's Committee of Luc Ngan District are supporting the organization of Farm Tour and Mega Live activities in the locality to promote and boost the consumption of local lychee products. They have appointed a focal point to coordinate with the Department of Industry and Trade and TikTok Vietnam Technology Co., Ltd., and Sendo Farm to organize field activities, connect farmers and cooperatives, and promote and encourage people and farmers to participate in the program, ensuring product quality and supporting the activities to promote the product.
Bac Giang Newspaper and the Provincial Radio and Television Station actively disseminated information widely to agencies and localities about the program aimed at honoring the value of distinctive agricultural products and promoting local economic development.
TikTok Vietnam Technology Co., Ltd. and Sendo Farm proactively collaborated to develop a detailed plan for the Program, submitting it to the Department of Industry and Trade for compilation. They provided support in terms of technical platforms, content, connecting Creators, organizing Farm Tours, Mega Live, livestreaming, etc. They also collaborated in developing communication messages, marketing plans, promotions, and effective methods for product sales support.
Source: https://baobacgiang.vn/phoi-hop-trien-khai-chuong-trinh-tuan-le-vai-thieu-luc-ngan-tu-hao-nong-san-viet--postid420530.bbg
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