Affirming Vietnamese brands with international quality.

At the 2024 International Beer Cup competition, products from Saigon Beer, Alcohol and Beverage Corporation (Sabeco) received a series of awards including: Gold Medal in the American-Style Lager category: Saigon Export Premium Beer; Silver Medal in the American-Style Lager category: Saigon Chill Beer; Bronze Medal in the International-Style Light Lager category: 333 Beer.

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Sabeco's Saigon Beer and 333 Beer products won Gold, Silver, and Bronze medals respectively at the 2024 Japan International Beer Cup.

Organized annually since 2016 by the Japan Craft Beer Association, this year's International Beer Cup attracted participation from 370 beer producers from 24 countries and territories worldwide . A total of over 1,420 products competed in various award categories.

Previously, in August 2024, Sabeco's products also won the 2024 World Beer Awards with 2 gold and 2 silver medals in the Lager Beer category. Notably, Lac Viet Beer was recognized as the "World's Best Light Lager Beer".

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Saigon Beer's product lines

It is estimated that from 2019 to the present, Sabeco products have won more than 40 international awards, affirming their superior quality thanks to a team of Vietnamese brewing artisans with a deep understanding of domestic culture and consumer tastes, who have also received specialized training in Germany, combined with renowned raw materials and advanced technology.

Thanks to this, in recent years, Sabeco has also continuously received outstanding quality awards such as: 8 Gold and Silver medals from the Beverage Testing Institute (BTI) of the USA in 2023, the Asian Beer Championship 2022, a Gold medal at the International Beer Awards (IBA) 2019, Gold, Silver and Bronze awards at the International Beer Cup 2019 (IBC), Gold and Silver awards at the International Beer Awards in Australia 2020 (AIBA) and Gold and Silver medals at the Monde Selection 2021.

Applying technology and creating differentiation to develop the brand.

Besides its internationally recognized product quality, Sabeco continuously strengthens its brand presence through innovative and modern ways to reach consumers. At the MMA Smarties Awards Vietnam 2024 – one of the most prestigious marketing awards in the field – held on October 25th, Saigon Beer's Tet 2024 campaign "Welcoming the Year of the Dragon, Abundant Blessings" was honored in two major categories: Silver Award in Social Media Marketing; and Silver Award in WEB 3.0 Technologies Marketing for its Augmented Reality game, Dragon Gem.

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The Silver Award in the Social Media Marketing category of the MMA Smaties Awards Vietnam was given to Bia Saigon's Tet 2024 campaign.

The MMA Smarties Awards, organized by the Mobile Marketing Association (MMA), recognize outstanding marketing strategies that utilize technology to engage consumers and enhance brand experiences. By celebrating exceptional campaigns, MMA Smarties honors brands that effectively combine innovation and technology.

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Sabeco was honored for two consecutive years at the MMA Smarties Awards Vietnam 2024 for its impressive marketing activities for the Saigon Beer brand.

Previously, in 2023, Bia Saigon's Tet campaign "63 is 1" was also honored at the MMA Smarties Awards in two categories: Gold Award in Omnichannel Marketing; and Gold Award in Cross Digital Media Marketing.

Bich Tram