Affirming Vietnamese brand with international quality

At the 2024 International Beer Cup competition, products of Saigon Beer - Alcohol - Beverage Corporation (Sabeco) received a series of awards including: Gold Medal in the American-Style Lager category: Saigon Export Premium Beer; Silver Medal in the American-Style Lager category: Saigon Chill Beer; Bronze Medal in the International-Style Light Lager category: 333 Beer.

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Sabeco's Saigon Beer and 333 products won Gold, Silver and Bronze medals respectively at the 2024 International Beer Cup Japan

Held annually since 2016 by the Japan Craft Beer Association, this year's International Beer Cup attracted the participation of 370 beer producers from 24 countries and territories around the world . In total, more than 1,420 products competed in many different award categories.

Previously, in August 2024, Sabeco products also won the 2024 World Beer Awards with 2 gold medals and 2 silver medals in the Lager Beer categories. Notably, Lac Viet Beer was also recognized as the "World's Best Light Lager Beer".

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Saigon Beer product lines

It is estimated that from 2019 to now, Sabeco products have won more than 40 international awards, affirming the superior quality of the products thanks to the team of Vietnamese brewers who have a deep understanding of the culture and tastes of domestic consumers, and who have received extensive training in Germany, combined with famous raw materials and advanced technology.

Thanks to that, in recent years, Sabeco has also continuously received outstanding quality awards such as: 8 Gold and Silver medals from the Beverage Testing Institute (BTI) of the United States in 2023, the 2022 Asian Beer Championship, the Gold medal at the International Beer Awards (IBA) 2019, Gold, Silver, Bronze awards at the 2019 International Beer Cup (IBC), Gold and Silver awards at the 2020 Australian International Beer Awards (AIBA) and Gold and Silver medals at the 2021 Monde Selection awards.

Applying technology, creating difference to develop brand

In addition to internationally recognized product quality, Sabeco has also continuously strengthened its brand presence through new and modern ways to reach consumers. At the MMA Smarties Awards Vietnam 2024 - one of the prestigious marketing awards in the marketing field held on October 25, Saigon Beer's Tet 2024 campaign "Welcome the Year of the Dragon, Get Rich" was honored in 2 major categories: Silver Award in the Social Media Marketing category; Silver Award in the category: WEB 3.0 Technologies Marketing for the Augmented Reality game called Dragon Gem.

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Silver Award in Social Media Marketing category of MMA Smaties Awards Vietnam awarded to Saigon Beer's Tet 2024 Campaign

The MMA Smarties Awards, organized by the Mobile Marketing Association (MMA), honors outstanding marketing strategies that use technology to engage consumers and enhance brand experiences. By honoring standout campaigns, the MMA Smarties honor brands that combine creativity and technology effectively.

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Sabeco was honored for 2 consecutive years at the MMA Smarties Awards Vietnam 2024 with impressive marketing activities of the Saigon Beer brand.

Previously, in 2023, Saigon Beer's "63 is 1" Tet campaign was also honored at the MMA Smarties Awards for 2 categories: Gold Award in Omnichannel Marketing; Gold Award in Cross Digital Media Marketing.

Bich Tram