Saigon Co.op aims to consume 100 tons of Son La plums

Hanoi – The Son La Plum and Agricultural Products Festival officially opened on the morning of May 26th in Hanoi, promoting local specialties and strengthening cooperation in production and distribution.

The Son La Province Plum and Agricultural Products Festival has been inaugurated, marking the collaboration between the Son La Provincial People's Committee and the Ho Chi Minh City Commercial Cooperative Union ( Saigon Co.op ) in promoting and selling specialty products of Son La province.

The Son La Province Plum and Agricultural Products Festival in Hanoi.

This event is part of a series of activities introducing Son La agricultural products at Saigon Co.op's system of 800 retail outlets nationwide, taking place from May 24th to June 1st.

The Son La Plum and Agricultural Products Festival is not only an opportunity for consumers to enjoy and purchase unique products from the Northwest region, but also demonstrates Saigon Co.op's efforts in connecting trade and expanding markets for agricultural products from mountainous provinces. This is the first time Saigon Co.op has collaborated with a Northwest province to organize such a large-scale event, promising to bring many development opportunities for local agricultural products.

Son La's late-season plums are on display at the Son La Late-Season Plum and Agricultural Products Festival.

The highlight of this festival is Son La plums – one of the region's famous specialties. During the week-long event, Saigon Co.op aims to sell 100 tons of high-quality Son La plums, harvested from the Moc Chau and Yen Chau districts. With strict food safety standards and clear origin, Son La plums promise to win over the taste buds of consumers nationwide.

Son La plums are attracting a lot of attention and are enjoyed by many customers.

Customers choose to buy Son La plums at Co.opmart supermarket.

Besides offering customers the opportunity to enjoy fresh, delicious plums at discounted prices, Saigon Co.op also organized many exciting experiential activities at Co.opmart and Co.opXtra supermarkets. Customers not only got to sample fresh plums for free, but also had the chance to explore a variety of processed plum products such as plum jam, dried plums, plum syrup, etc. These activities contributed to creating a vibrant and attractive atmosphere for the festival, attracting the attention of a large number of consumers.

The appeal of Son La plums was evident on the very first day of the festival, when more than 10 tons of plums were sold in a single day at Saigon Co.op's retail outlets. This demonstrates the positive reception of consumers towards this specialty product and confirms the effectiveness of the festival's preparation and organization.

Beyond just plums, the festival also introduces consumers to agricultural products and OCOP (One Commune One Product) items from Son La such as longan, yellow passion fruit, coffee, tea, black garlic, vermicelli, smoked buffalo meat, etc. The diversity of products helps consumers gain a more comprehensive understanding of the potential and richness of Son La's agricultural products, while also opening up new cooperation opportunities for local producers.

Speaking at the opening ceremony, Mr. Nguyen Thanh Cong, Vice Chairman of the Son La Provincial People's Committee, emphasized the importance of bringing Son La plums into Saigon Co.op's distribution system, considering it a crucial step to enhance the value and brand positioning of the product. The festival has economic significance and demonstrates close cooperation between local authorities, producers, and distributors.

In addition, Mr. Vo Tran Ngoc, General Director of Saigon Co.op, affirmed the unit's commitment to supporting and accompanying Vietnamese agricultural products, with the motto "Vietnamese people use Vietnamese goods," contributing to bringing high-quality products closer to consumers nationwide.

He also emphasized that the Son La plum and agricultural products festival is not just a single event, but opens up opportunities for similar activities in the future. Saigon Co.op affirmed that it will continue to organize festivals to promote and support Vietnamese agricultural products, while providing customers with exciting and inspiring shopping experiences.

Delegates cut the ribbon to inaugurate the "Son La Province Plum and Agricultural Products Festival".

This promises to contribute to the sustainable development of Vietnam's agricultural sector, while building trust and connection between producers, distributors, and consumers. With the success of the Son La Plum and Agricultural Products Festival, we can expect a brighter future for Vietnamese agricultural products.

Close cooperation among stakeholders, coupled with systematic investment and a sustainable development strategy, will help Vietnamese agricultural products not only conquer the domestic market but also reach international markets. This is the right direction to enhance the value and affirm the position of Vietnamese agricultural products on the world culinary map.

Source: https://nongsanviet.nongnghiep.vn/saigon-coop-dat-muc-tieu-tieu-thu-100-tan-man-hau-son-la-d387374.html