According to ComicBook , last month Sega revealed its intention to acquire developer Rovio Entertainment in a deal worth 706 million euros, equivalent to approximately 772 million USD. Many fans found Sega's move rather puzzling, acquiring a developer that was no longer at the peak of its popularity with the Angry Birds brand.
During the investor Q&A session, Sega's chairman Sammy Haruki Satomi and vice chairman Koichi Fukazawa revealed that they hope Rovio's success will help Sega achieve greater success with the mainstream gaming market.
"...Rovio's games have been very well received by mainstream players. They not only own Angry Birds but also have a studio developing games in the mainstream segment, so they possess strengths that our corporation lacks. After successfully completing the acquisition, we hope to acquire the expertise and capabilities from Rovio."
SEGA wants Rovio to improve their mainstream games.
Although the mobile gaming market generates billions of dollars in revenue annually, the reality is that some major publishers have struggled to achieve success with their mobile titles. Rovio's track record in that market clearly made them an attractive prospect for Sega and demonstrated the company's commitment to the mainstream gaming genre.
Following the multi-million dollar deal, it will be interesting to see how Sega's mainstream game sales will change with the impact of Rovio. Sega already owns many attractive brands, but many of them have been neglected in recent years. With Rovio fully under Sega's ownership, the gaming industry could witness a new surge of power from both companies.
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