The strong influence of the campaign "Vietnamese people prioritize using Vietnamese products"

Immediately after the Politburo launched the Campaign "Vietnamese people prioritize using Vietnamese goods", the Standing Committee of Thanh Hoa Provincial Party Committee led and directed the Party committees, Party delegations, Party Committees of the Provincial People's Committee, departments, branches and sectors to develop plans, organize learning and disseminate the Notice of Conclusion No. 264-TB/TW of the Politburo; Conclusion No. 107-KL/TW; Directive No. 03-CT/TW on strengthening the Party's leadership over the Campaign "Vietnamese people prioritize using Vietnamese goods" in the new situation and the guiding documents of the Government, ministries and central branches, in conjunction with the functions and tasks of localities, agencies and units. Directed the establishment of the Steering Committees (SC) of the Campaign at the provincial and district levels and regularly improved them when there are changes. The Provincial Party Committee's Propaganda Department issued Instruction No. 43-HD/BTGTU, dated May 5, 2022, on guidelines for propaganda and implementation of Directive No. 03-CT/TW to propagate and disseminate to Party members and all classes of people...

The strong influence of the campaign Customers choose to buy Vietnamese products with clear origin and source sold at Co.opmart Thanh Hoa Supermarket.

It can be affirmed that, after 15 years of implementation, the "Vietnamese people prioritize using Vietnamese goods" campaign has been directed and implemented synchronously by Party committees, authorities, the Fatherland Front, departments, branches, and organizations from the province to the grassroots; with the active response of the business community and all classes of people. The strong spread of the campaign has contributed to strengthening the trust and trend of using Vietnamese goods among the people, thereby promoting production and business development, improving the quality of products, goods, services, stabilizing market prices..., contributing to the Party and State to control inflation, stabilize and improve the quality of people's lives, and successfully implementing the socio- economic development goals and tasks of the province.

Identifying propaganda work as a key task, the Provincial Steering Committee for the "Vietnamese people prioritize using Vietnamese goods" campaign has coordinated with departments, branches, organizations, and mass media agencies to promote information and propaganda work on the purpose, meaning, and content of the campaign; introduce and promote the quality of products, services, and production and business in the province and in the country... With diverse and rich forms of propaganda, it has created positive changes in awareness, as well as received increasingly strong consensus and support from all levels, branches, agencies, organizations, businesses, and people, creating a spreading force to change people's behavior, habits, and consumer culture.

State management agencies have had many solutions in implementing the Campaign in association with local economic development programs and projects. The Campaign has contributed to enhancing the social responsibility of enterprises, creating favorable conditions for enterprises to develop in terms of scale, quantity and production and business activities, thereby creating many jobs, increasing income for workers, contributing significantly to the socio-economic development of the province.

To bring Vietnamese goods to consumers, the Fatherland Front at all levels in the province has associated with 5 contents of the movement "All people unite to build new rural areas, civilized urban areas", the emulation movement "Solidarity, creativity, improving productivity, quality, efficiency, international integration". Thereby, it has organized 16,367 propaganda conferences on the movement for over 2,946,000 front officials from district to grassroots level; organized the "Solidarity - Creativity" Program in 2024 with 30 booths of typical and typical products in regions and areas in Thanh Hoa province associated with welcoming the 15th Congress of the Vietnam Fatherland Front of Thanh Hoa province, term 2024-2029; commended and honored 57 collectives and individuals with outstanding initiatives and ideas in improving productivity and quality of Thanh Hoa products and goods...

Along with promoting propaganda activities to provide consumers with information on the quality of domestically produced goods, the market, prices and State regulations related to consumer rights, the Department of Industry and Trade has coordinated with sectors and enterprises to organize many promotional activities for Vietnamese goods, organize fairs and exhibitions. Encourage enterprises to promote connection activities with retail stores, agents, and expand the supply network of goods to ensure standards and quality.

In addition, the Steering Committee has coordinated with the front and organizations at all levels to actively organize activities to monitor and inspect the quality assurance of products, goods, services, food safety and hygiene, combat the production and trade of counterfeit goods, imitation goods, goods of unknown origin, and poor quality goods. Coordinated with sectors, districts, towns, and cities to implement State management measures on prices, strengthened inspection and supervision of organizations, individuals producing, distributors, and businesses in complying with regulations on registration, declaration of goods, and price listing. Many violations have been handled strictly and in accordance with the law, having a positive effect on educating ethics, conscience, and responsibility of service producers and traders, protecting consumer rights...

According to the assessment and evaluation of departments, branches, sectors and localities, nearly 90% of Thanh Hoa consumers prioritize choosing domestic and provincially produced goods when shopping (an increase of nearly 20% compared to 2009). In particular, implementing the Domestic Market Development Project associated with the Campaign, with the synchronous and active participation of agencies, departments, sectors, and levels and the trust and consensus of the people, up to now, the market share of Vietnamese goods in modern distribution channels in the province (27 supermarkets, shopping centers; more than 500 convenience stores; e-commerce channels...) and traditional distribution channels (386 markets, grocery stores...) has reached over 80%. Nearly 90% of consumers and businesses in the province know the Vietnamese Goods Identification Program with the names "Pride of Vietnamese Goods", "Quintessence of Vietnamese Goods". Over 85% of enterprises know about the movement "Vietnamese goods conquer Vietnamese people" and over 70% of enterprises participate in this movement. In Thanh Hoa market, domestically produced goods and services account for over 80% (an increase of about 15% compared to 2009), especially in supermarkets such as Co.opmart, GO! Thanh Hoa... and the Winmart+ retail store system, domestically produced goods account for nearly 90%. Items that account for a large proportion in the market include: Agricultural food, cakes, candies, sugar, milk, beer, wine, spices of all kinds; textiles; footwear; pharmaceuticals; cosmetics; agricultural supplies; construction materials, wooden furniture...

On the basis of promoting the results achieved in the past 15 years, in the following years, the direction and organization of the implementation of the Movement need to focus on the following key tasks: Continuing to thoroughly grasp, disseminate widely and review and supplement the action plan and program to implement Directive No. 03-CT/TW of the Secretariat; Directive No. 28/CT-TTg of the Prime Minister on strengthening the implementation of the Movement "Vietnamese people prioritize using Vietnamese goods" in the new situation. Strengthening the leadership and direction of Party committees at all levels, the management and administration of authorities and State agencies at all levels, creating mechanisms and policies to promote the development of production, business, services and consumption activities in the province. Organizing market investigation and survey activities to advise provincial leaders on leadership and direction solutions, building strategies and orientations for production, business and service development. Encourage investment in developing the Vietnamese goods distribution system, mobilize enterprises to promote innovation, apply science and technology, improve the quality and competitiveness of products, goods and services, fulfill the commitment to protect consumer rights; build brands of goods produced by enterprises in the province and in the country. Promote the expansion and improvement of the quality of the movement from "Vietnamese people prioritize using Vietnamese goods" to "Vietnamese goods conquer Vietnamese people". Promote the role of the Fatherland Front and socio-political organizations, enterprises, and press agencies in propagating and mobilizing to raise awareness of the entire political system and all classes of people to participate in responding and contributing to the increasingly effective implementation of the movement.

Create a clear change in the awareness of businesses and people about production and consumption of Vietnamese goods.

Implementing the campaign "Vietnamese people prioritize using Vietnamese goods" associated with the program to identify Vietnamese goods with the name "Proud of Vietnamese goods", "Quintessence of Vietnamese goods", the Department of Industry and Trade has proactively deployed trade promotion activities and programs in the province, creating a clear change in the awareness of businesses and people about production and consumption, thanks to which goods of Vietnamese origin, especially essential goods, consumer goods, OCOP products have been and are widely covering the distribution network from traditional markets to convenience stores as well as supermarkets and shopping centers.

In order to raise people's awareness, thereby orienting and creating habits for people to consciously prioritize using Vietnamese goods, in the coming time, the Department of Industry and Trade will promote information and propaganda work on the campaign "Vietnamese people prioritize using Vietnamese goods". Advise the province to promulgate mechanisms and policies to support domestic production and consumption, protect consumers, not contrary to the regulations of the World Trade Organization. Support businesses in trade promotion activities and expand the domestic market. Continue to coordinate with the Provincial Police, the Market Management Department, the Provincial Fatherland Front Committee and localities to open training courses on propaganda and identification of illegal multi-level sales associated with the campaign. Continue to effectively organize markets to bring Vietnamese goods to rural areas and OCOP product markets in districts, towns and cities. Organize and implement the Project on Domestic Trade Development associated with the campaign "Vietnamese people prioritize using Vietnamese goods" for the period 2021-2025; national brand program; national trade promotion program; national industrial promotion program; one commune one OCOP product program; trade development program for mountainous, remote and island areas for the period 2021-2025.

Tran Duc Luong

Deputy Director in charge of Department of Industry and Trade,

Deputy Head of the Steering Committee of the Movement "Vietnamese people give priority to using Vietnamese goods"

Prevent the trade, business, transportation of counterfeit and contraband goods and commercial fraud

To prevent the trade, business, transportation of counterfeit goods, smuggled goods and commercial fraud in the province, in recent times, the Market Management Department of Thanh Hoa province has closely coordinated with mass media agencies to continue to do a good job of propaganda against smuggling, banned goods, commercial fraud and counterfeit goods, helping businesses, production and business establishments, and consumers understand and comply with the law.

Implement well the work of grasping the area, reviewing and promptly adjusting the increase and decrease of production and business establishments to put them into the industry's monitoring and management system. Closely monitor market developments, publicize hotline information reflecting from people and consumers about law violators in commercial activities. Strengthen coordination with relevant agencies by professional measures to resolutely implement inspection and control activities with focus and key points, detect violations of counterfeit goods, smuggled goods, goods that do not ensure food safety; acts of not posting prices, selling goods, charging for services higher than the listed price, especially raising prices, forcing prices and illegal money exchange activities to enjoy the difference in festivals and beliefs. Strengthen inspection of multi-level marketing activities; Coordinate with the member branches of the Provincial Steering Committee 389 to closely monitor market developments, strengthen inspection, control and strictly handle violations; synchronously implement solutions to ensure balance between supply and demand, commodity prices, contributing to market stability. Continue to effectively implement the work of mobilizing people to participate in combating smuggling and illegal transportation of goods across borders; provide accurate information on illegal trading and transportation of goods from foreign countries into Vietnam for competent authorities to handle.

Le The Anh

Deputy Director of the Market Management Department

Bridge between Vietnamese goods and Vietnamese consumers

As a unit that considers Vietnamese goods as the top choice, Co.opmart Supermarket (Dien Bien Ward, Thanh Hoa City) is currently selling more than 20,000 items, of which more than 90% are Vietnamese goods.

To effectively implement the campaign "Vietnamese people prioritize using Vietnamese products", from the end of August to mid-September each year, the supermarket will organize activities to honor Vietnamese products with many attractive promotions. In addition to the source of goods imported directly from the system's distribution center, the supermarket is currently importing fresh food, vegetables, meat, fish, sugar, beer, fish sauce from major suppliers in Thanh Hoa province. In particular, since the OCOP program, the province's products have been upgraded, quality is guaranteed, so customers often look to buy these products, so the supermarket also creates conditions for businesses to display and introduce products in locations that are easy for customers to find and observe. In addition, at least twice a year, the supermarket organizes mobile markets to bring Vietnamese products that are guaranteed in quality, rich and diverse in types, designs, and brands, but at prices affordable to consumers to mountainous districts... With the above policies and thanks to the impact of the "Pride of Vietnamese Products" program, Co.opmart has created significant impacts on both subjects in the consumer relationship: Vietnamese enterprises and Vietnamese consumers, contributing to helping domestic products meet customer needs, creating positive changes in consumer shopping behavior and building a healthy business environment in the domestic market, contributing to strengthening consumer confidence in Vietnamese products.

Nguyen Van Dung

Director of Co.opmart Thanh Hoa

Strengthening consumer confidence in Vietnamese products

Since the implementation of the campaign "Vietnamese people prioritize using Vietnamese products", businesses have also become deeply aware of their responsibility to consumers.

Goods are of good quality, diverse, beautifully designed, and affordable for consumers, especially workers. In particular, goods brought to supermarkets and fairs have been more carefully selected to ensure food safety and hygiene, and retail brands, making consumers feel secure when choosing to buy goods. Goods subject to market stabilization are entirely domestically produced. However, consumers are still concerned about Vietnamese goods, that is, the stability, quality, and prices of many goods are not suitable; counterfeit goods, although being controlled, are still complicated. The organization of fairs, exhibitions, bringing Vietnamese goods to rural areas and other trade promotion activities are still small-scale and irregular. Some businesses still lack experience in customer care and sales skills; they do not pay much attention to building, promoting, and protecting production brands; There is still a situation of taking advantage of promotional programs to consume inventory and poor quality goods, but the authorities have not yet taken measures to prevent and handle them. Smuggled goods from foreign countries still find every way to flood into the Vietnamese market... Consumers hope that local authorities and agencies will strengthen coordination in controlling the flow of goods, inspection and control work, promptly handle and remind organizations, enterprises and production and business households that do not comply with the provisions of the law, so that this meaningful campaign can continue to create a stronger spread, contributing to strengthening consumers' trust in Vietnamese products.

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