Haier, a home appliance brand, has entered the Vietnamese market.

Haier has officially announced its entry into the Vietnamese market through a strategic partnership with Dien May Xanh, a major home appliance retail chain in Vietnam.

Mr. Li Zongzhi, Brand Marketing Director of Haier in Vietnam, shared: “Haier is proud to officially launch its brand in Vietnam – a strategic market in our globalization journey. As a global home appliance brand, Haier is committed to bringing Vietnamese consumers smart, sustainable, and world-class living solutions. This launch event marks an important step in connecting more deeply with local consumers, while also opening up strategic collaborations with leading distribution partners such as Dien May Xanh.”

Haier has officially entered the Vietnamese market by introducing its new lines of washing machines and dryers.

Photo: TL

Since its founding in 1984, Haier Group has established itself as a global pioneer in providing solutions that enhance lives and drive digital transformation. With the philosophy of "Creating Endless Potential, Unlocking Unlimited Potential," Haier is committed to partnering with global users and ecosystem partners to create superior value for life and sustainable industrial development.

Haier always puts users at the center, steadfastly adhering to its core technology development strategy and building a comprehensive ecosystem around three strategic pillars: Smart Living Ecosystem, Comprehensive Health Industry Ecosystem, and Digital Economy Ecosystem.

Haier washing machines are now available in the Vietnamese market.

Haier has launched a new generation of washing machines, combining advanced garment care technology and innovative design to elevate the laundry experience in modern living spaces.

The L+ (Large Plus) HWD240-BD12LU1L(GN) model boasts a washing capacity of up to 24 kg and a heat pump drying capacity of up to 16 kg – ideal for large families. With a drum diameter of 607 mm, it's easier and more convenient than ever to load and unload clothes. The Fresh Air system circulates air within the drum, keeping it dry and odor-free for up to 12 hours.

Haier collaborates with the Dien May Xanh retail chain to distribute its product lines to consumers.

Photo: TL

This collaboration is expected to create a breakthrough in the Vietnamese home appliance market, combining Haier's pioneering technology and diverse product portfolio with Dien May Xanh's extensive distribution network and deep understanding of the domestic market. The shared vision of both companies is to create a superior product and service ecosystem, providing optimal smart and convenient living solutions for Vietnamese consumers.

Through this strategic partnership, Vietnamese customers will have the opportunity to directly access and experience the full range of genuine, high-quality Haier home appliances at Dien May Xanh retail outlets nationwide.

As a first step, Haier introduced washer-dryer models. The company's product portfolio is extensive, ranging from smart kitchen appliances and advanced laundry solutions to energy-saving IoT-enabled air conditioners and refrigerators. These will be systematically introduced in the future to meet the increasingly diverse needs of consumers.

Source: https://thanhnien.vn/thuong-hieu-thiet-bi-gia-dung-haier-gia-nhap-thi-truong-viet-nam-185250529004543551.htm