New products launched simultaneously during Ho Chi Minh City Tourism Week
According to the Ho Chi Minh City Department of Tourism, since the beginning of the year, the city has recorded nearly 7.4 million international visitors and more than 37.3 million domestic visitors, bringing in about VND234,000 billion in revenue, reaching more than 80% of the year's target. In November alone, international visitors are estimated to reach 780,000 and domestic visitors about 4.2 million, reflecting the stable attraction of Ho Chi Minh City in the context of strong recovery of tourism nationwide.
To maintain growth momentum during the peak period at the end of the year, Ho Chi Minh City simultaneously launched domestic and international promotion activities. Specifically, in mid-November 2025, the City participated in the Vietnam - Europe tourism promotion program in Denmark, introducing the image of a friendly, safe and rich destination to the Northern European group of tourists, who have high spending levels and long-term travel needs.
At the end of November, at Lai Chau Tourism - Culture Week 2025, Ho Chi Minh City's booth attracted a large number of visitors, thereby expanding the domestic tourist base and enhancing destination recognition during a time when demand for holiday tourism is high.
Along with the promotion, new tourism products continue to be launched to enrich the choices of tourists. Ms. Bui Thi Ngoc Hieu, Deputy Director of the Ho Chi Minh City Department of Tourism, said that the industry is prioritizing the development of culinary tourism and medical tourism, and reviewing the list of typical restaurants and dishes to complete the Ho Chi Minh City Culinary Guide.
"Ho Chi Minh City Tourism Week, which began in early December, promises to be an anticipated event with a series of experiential activities combining tourism - sports - music, creating a space for businesses to launch new products. The program not only stimulates the market during the holiday season, but also creates a playground for businesses to introduce new services and incentive packages for the holidays at the end of 2025 and the beginning of 2026," Ms. Ngoc Hieu added.
In fact, as we get closer to the 2026 New Year, many tourism agencies in Ho Chi Minh City are also proactively renewing their products to meet the strong demand at the end of the year. Specifically, the Binh Tay Market Management Board has just launched the program "Touching the old traces - Binh Tay market", with a tour schedule every Saturday and Sunday morning to bring traditional cultural experiences associated with Cho Lon commercial port; Tan Dinh ward is expected to launch a new product under the program "Vietnam in the new era", connecting prominent destinations such as Ngoc Hoang Pagoda, Tan Dinh Church, targeting groups of visitors who want to learn about culture and history.
In the international tourism segment, businesses focus on launching long-term tours, such as BenThanh Tourist Company introducing "Tour of the Year 2026" to New Zealand - a destination voted by 35,000 visitors. The product has two options including Northern New Zealand 6 days 5 nights priced at 94.99 million VND and North - South New Zealand 8 days 7 nights priced at 130.99 million VND.
A representative of BenThanh Tourist said that the demand for international tours at the end of the year is increasing sharply, especially among customers who love adventure travel. Understanding this need, the company has launched different products and attractive incentives to stimulate demand and welcome customers who tend to book tours early, especially during the holiday season. To attract customers, the company offers a discount of 15 million VND for customers who book tours at the announcement ceremony and a discount of 10 million VND for customers who register before December 31, with limited quantity to encourage early booking.
Meanwhile, Mr. Nguyen Minh Man, Deputy Director of Vinagroup Tourism Company, said that the launching of new tourism products in 168 wards, communes and special zones is showing the diversity of tourism products in the Ho Chi Minh City tourism market at the end of the year after the merger. These new products prioritize multi-dimensional experiences, combining culture, nature, cuisine and entertainment... so they are also chosen by many tourists to book tours. On the other hand, the end of the year is also a time to test the capacity of businesses in balancing the large number of visitors with service quality, while creating different products to improve competitiveness in the market.
Linking to promote smart tourism development
Along with continuously introducing new tourism products, Ho Chi Minh City also promotes the application of technology to improve the tourist experience and optimize service operations. Recently, the Ho Chi Minh City Department of Tourism signed a digital transformation cooperation agreement with Grab, aiming to build a smart tourism ecosystem and expand destination promotion channels on digital platforms.
Ms. Bui Thi Ngoc Hieu commented that this is a strategic step in the context of increasing demand for seamless and convenient experiences. The cooperation is expected to help the city's destinations reach tourists more easily, while increasing communication effectiveness and contributing to maintaining the industry's sustainable growth momentum.
Within the framework of the agreement, the two sides will coordinate multi-channel communication for each target customer group, support culinary establishments to accelerate the process of digitalizing services, and integrate tourist maps and tour packages right on the application to create a seamless experience journey. Grab will also accompany the Department in major cultural and tourism programs, starting with the activity "Each tourism service business unit is a friendly destination" of Ho Chi Minh City Tourism Week from December 5.
According to Ms. Hieu, this public-private partnership model is expected to strongly expand the digital service system for tourists. Experience from localities such as Hue, Da Nang or Hai Phong shows that similar cooperation has helped attract young tourists and independent tourists, who have a high level of digital platform usage. This opens up a large space for Ho Chi Minh City to increase its competitiveness in the context of regional destinations promoting digital transformation.
Experts say that Ho Chi Minh City’s proactive collaboration with technology and digital platform businesses continues to demonstrate that digital transformation is playing a key role in the development orientation of tourism in the new era. When technology solutions are deployed in parallel with a series of tourism products launched at the end of the year, along with the flexibility of businesses in adapting to market demand, the city hopes to maintain growth, improve competitiveness and gradually shape the image of a modern tourist city.
Expert Nguyen Tan Khoa, Lecturer at the University of Culture, said that the bustling market at the end of the year not only shows the increase in revenue but also clearly reflects the trend of tourists wanting to experience many levels - from culture, nature to entertainment. This requires businesses to both innovate products and maintain service quality in the context of a sharp increase in the number of visitors. Units that know how to combine unique products with digital technology and reasonable incentive policies will have a big advantage in the race to attract international visitors in the coming time.
Source: https://baotintuc.vn/du-lich/tp-ho-chi-minh-kich-hoat-thi-truong-du-lich-cuoi-nam-bang-loat-san-pham-moi-20251205114312836.htm
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