The 2025 National Concentrated Promotion Program takes place from June 14 to July 14, 2025 nationwide - Illustrative photo
Implementing Resolution No. 25/2025 of the Government on ensuring the national GDP growth target of 8% or more in 2025, the Ministry of Industry and Trade issued Decision No. 1635/2025 officially launching the National Concentrated Promotion Program in 2025 (Vietnam GrandSale 2025), taking place from June 14 to July 14, 2025 nationwide.
The program is chaired by the Department of Trade Promotion (Ministry of Industry and Trade), acting as the focal point for coordination with relevant units in the Ministry; Departments of Industry and Trade of provinces and centrally-run cities; industry associations and the business community to implement communication activities, guide and support businesses nationwide to implement large-scale promotional programs.
The special feature of Vietnam GrandSale 2025 is its openness and unlimited nature. All businesses nationwide are free to participate, without going through any registration and selection rounds. Businesses have full autonomy to implement promotional programs with attractive, creative content, aimed at customers and consumers. Discounts and incentives can be up to 100% of the value of goods and services, according to the decision of each business.
In addition, participating businesses are also responsible for ensuring that promotions take place legally, honestly, publicly and transparently; at the same time, ensuring the legitimate rights of consumers, the quality of goods and services, and fully complying with current administrative procedure regulations.
The program is implemented by combining traditional trade and e-commerce, creating a strong spillover effect, attracting diverse participation from manufacturing, distribution, retail and service provision enterprises across the country.
Vietnam GrandSale 2025 is expected to continue the success of previous years, contributing significantly to the growth of retail sales of goods and social consumer services, making practical contributions to the implementation of the economic development goals set by the Government in 2025.
This is also an opportunity for domestic consumers to access quality products and services at preferential prices, contributing to boosting purchasing power and restoring the pace of the domestic market in the context of many fluctuations in the global economy.
Anh Tho
Source: https://baochinhphu.vn/trien-khai-chuong-trinh-khuyen-mai-tap-trung-quoc-gia-2025-tu-ngay-14-6-14-7-102250609120828737.htm
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