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Viet Nam International Sourcing 2025 - B2B connection platform for US importers and distributors with Vietnamese Associations and Enterprises

During the period 2023-2025, the Vietnam Trade Office in Houston, Texas (USA) has guided businesses in the Southern United States to actively participate in trade promotion activities - import-export - investment through the annual Vietnam International Sourcing (VIS) event series organized by the Ministry of Industry and Trade in Ho Chi Minh City. Through these annual VIS events, many partners, associations, businesses, and US businessmen have found many large customers, directly imported key products and specialties of Vietnam and distributed them to US supermarkets such as Costco, Walmart, HEB, Kroger, Total Wine, Hong Kong Food Market, etc.

Bộ Công thươngBộ Công thương13/08/2025

In particular, in 2025, the largest importers - distributors - wholesalers, import-export services, and logistics in Texas will be present at the event to seek more Vietnamese partners and customers. Specifically, L&V Food Supply, C&T Produce Wholesale, Ca Mau Supermarket, Port Houston, MIB - Morris International Beverage and many import-export - investment partners in the Houston area (Texas) will send representatives to attend the event. The US partners coming to Vietnam to attend VIS 2025 have big goals, looking for customers who are manufacturers of Made in Vietnam products, with high quality in many fields: Mechatronics, machine manufacturing, textiles, chemicals - plastics, leather and footwear, food - beverages, handicrafts, furniture...

To prepare well for the VIS 2025 event, the Houston Trade Office has worked with the above partners and determined that Viet Nam International Sourcing 2025 will be a place to connect US Associations and businesses with large Vietnamese enterprises to promote trade, import-export and investment activities. VIS 2025 will be a destination, a gathering place to find partners, share import-export and investment experiences of businesses, to help businessmen of the two countries find new opportunities in the current volatile world context.

With the close direction of the leaders of the Ministry of Industry and Trade and the Departments, VIS 2023-2024 has brought about many great results, creating a premise for sustainable development, promoting B2B relations between US and Vietnamese enterprises in the period 2026-2030.

Houston Trade Branch said that through Viet Nam International Sourcing 2023, importer and wholesaler MIB - Morris International Beverage has found and signed a long-term, exclusive import contract for Hanoi Beer products with Hanoi Beer - Alcohol - Beverage Corporation ( HABECO ) for distribution at hundreds of points of sale in US states. Up to now, the Hanoi Beer brand with 130 years of formation and development has been sold and promoted strongly in the US. HABECO products are appearing in major supermarkets such as HEB, Kroger, Total Wine, Hong Kong, Camau Supermarket, Saigon... and are welcomed and highly appreciated by the white American, Asian, Mexican, and African communities.

In addition, through VIS 2023-2025, large US enterprises coming to Vietnam have been approaching large domestic associations and enterprises to import and distribute Made in Vietnam products to the US for high-quality consumer goods of Vietnamese enterprises (key products of Vietnamese export enterprises in the fields of Mechatronics, machinery manufacturing, textiles, chemicals - plastics, leather and footwear, food - beverages, handicrafts, furniture, etc.).

In 2024, major partners in the Southern United States such as L&V Food Supply, C&T Produce Wholesale, Camau Supermarket, Port Houston, PMX, MIB, Manufactures Gateway LLC ... have contacted and connected with many major partners in Vietnam such as THACO, Viettronics Tan Binh, HABECO, HAPRO, MASAN, BRG, Tan Thang Cement ... to exchange trade information, import-export and investment opportunities to implement/prepare for major trade contracts.

In the second and third quarters of 2025, many leaders of state agencies such as the US Small Business Development Agency in Houston https://www.sba.gov and SDBC Houston, US Associations: Asian Chamber of Commerce-ACC https://asianchamber-hou.org , GHP- Greater Houston Partnership - https://houston.org , Bilateral Chamber of Commerce - https://www.bilateralchamber.org , Indo-American Chamber of Commerce of Greater Houston -www.iaccgh.com.. in the areas of Houston, San Antonio, Dallas, New York, California .... have been contacting the Houston Trade Office Branch to meet VIS 2025 in many forms, directly and online, to exchange information, and find favorable opportunities to bring US businesses to Vietnam to visit production facilities, and import Vietnamese goods to the US in 2025.


Source: Vietnam Trade Office Branch in Houston (USA)

Source: https://moit.gov.vn/tin-tuc/thi-truong-nuoc-ngoai/viet-nam-international-sourcing-2025-nen-tang-ket-noi-b2b-cho-cac-nha-nhap-khau-va-phan-phoi-hoa-ky-voi-hiep-hoi-va-doan.html


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