The Ministry of Industry and Trade will coordinate with the Ministry of Agriculture and Rural Development to organize the first Fruit Festival in Beijing, in cooperation with the Vietnamese Embassy in China, the Vietnam Fruit and Vegetable Association, and Chinese partners.
With the theme "Vietnamese Fruits – Delicious in All Seasons," the festival will be one of the important trade promotion events with the Chinese market for fresh fruits and vegetables and processed products made from fruits and vegetables that have been officially permitted for import into China.
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| The event is scheduled to take place from September 29-30, 2024. (Illustrative image) |
The festival includes a national pavilion covering an area of 200-500 square meters at the Xinfa Didi Agricultural Products Distribution Center in Fengtai District, Beijing. This is Beijing's largest wholesale fruit market, distributing all kinds of fruits imported officially into China from around the world. The center serves not only the needs of over 22 million people in Beijing but also neighboring regions such as Hubei and Tianjin. The center brings together many reputable and high-demand fruit distribution companies in China, equipped with modern cold storage infrastructure, transportation, and preservation equipment for fresh fruits.
The festival's national pavilion area is expected to feature 12 themed display islands showcasing various fruits and sweet potatoes that have been officially exported to China, and one island for a variety of products where Vietnamese businesses can display, introduce, and provide visitors with product experiences.
The promotional message for Vietnamese fruits, planned for the capital of a nation with over 1.4 billion people, is "Vietnamese Fruits – Delicious in All Seasons" (Vietnamese transliteration: Vietnam Fruits – Four Seasons of Delicious Flavors), with the intention of highlighting the superior quality of Vietnamese fruits, which are delicious and have distinctive flavors compared to fruits not grown in the unique climate and soil conditions of Vietnam.
The festival will include direct business matching activities between Vietnamese enterprises and Chinese fruit importers and distributors, product experience programs, and seminars on the export potential of Vietnamese fruit.
For many years, China has been Vietnam's largest trading partner. The total bilateral trade between Vietnam and China accounts for one-quarter of Vietnam's total import and export turnover with the world . Conversely, Vietnam is one of China's largest trading partners globally, and its largest partner within ASEAN.
According to statistics from Chinese Customs, the total value of Vietnam's imports and exports to China in the first seven months of 2024 reached US$145.07 billion, an increase of 20.9% compared to the same period last year; of which, Vietnam's exports to China reached US$53.9 billion, an increase of 18.7%, and imports from China reached US$91.1 billion, an increase of 22.3%.
Conversely, according to statistics from Vietnam Customs, in the first seven months of 2024, Vietnam's exports to China reached US$32.6 billion, an increase of 5% compared to the same period, and imports from China were valued at US$79.6 billion, an increase of 35.6% compared to the same period.
Thus, trade between Vietnam and China continues to record high growth, and the results of trade cooperation between the two countries show stability and development compared to most of China's trading partners.
However, in recent times, Vietnamese fruit exports have largely been conducted through border trade, informal channels, and directly to southern Chinese provinces bordering Vietnam, such as Guangxi and Yunnan. To develop sustainable exports and achieve higher value, and to penetrate deeper into the Chinese market, Vietnamese fruit exports need to shift strongly towards formal channels, combined with promoting the image and brand of the country.
Beijing, as the capital and political , economic, and cultural center of the country, is a high-value market with high demand. Organizing a fruit festival in Beijing to promote the brand and image of delicious and nutritious Vietnamese tropical fruits will attract the attention and participation of numerous Chinese and international businesses. This will be a good opportunity for Vietnamese producers and suppliers to introduce and promote their typical fruit products, as well as to find customers and strengthen trade activities. This event will provide a foundation and experience for organizing more regular specialized festivals not only in Beijing but also in other central and northern regions of China, aiming to connect and expand Vietnamese fruit exports to this market.
Source: https://congthuong.vn/viet-nam-lan-dau-tien-to-chuc-le-hoi-trai-cay-tai-trung-quoc-343557.html
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