TikTok KOL Booking Quote: Understand clearly to build an effective marketing strategy

In this era of rapid digitalization, the use of social media platforms like TikTok has become an indispensable part of businesses' marketing strategies.

With billions of users worldwide , TikTok presents a golden opportunity to reach and engage with potential customers. To maximize the platform's potential, collaborating with TikTok influencers (KOLs) is a smart strategy.

TikTok KOLs (Key Opinion Leaders) typically have millions of followers and wield significant influence over the platform's community. Collaborating with them allows businesses to reach their target audience quickly and effectively.

In addition, businesses can simultaneously enhance the credibility of their products and services thanks to the reputation and brand of TikTok KOLs. Furthermore, if businesses choose KOLs with a high-quality following that aligns with their marketing campaigns, a surge in sales is highly possible.

VULACI NETWORK and TikTok creators attended TikTok Creator Day 2023.

The influencer marketing market in Vietnam is growing rapidly. As a result, pricing for booking TikTok KOLs for corporate campaigns is a question receiving much attention, given the increasing popularity and strong influence of the TikTok platform on the public.

With the current diversity in both the quantity and quality of TikTok KOLs, the booking price for each KOL varies, and there is no fixed figure for each industry. Many businesses believe that many TikTok KOLs currently charge quite high booking prices while having low follower counts, leading to difficulties in choosing KOLs that fit within the company's campaign budget.

Sharing her thoughts on this issue, Ms. Nguyen Thi Hoai Linh - Co-founder of VULACI NETWORK - MCN, a leading official partner of TikTok, said: " As one of the units supporting and managing TikTok creators and having collaborated with many different brands, both large and small, I can completely understand the questions and difficulties brands face regarding the pricing of booking TikTok KOLs."

Regarding this matter, the booking price for TikTok KOLs depends on many factors, so we should have a more multifaceted and holistic view ."

Vulaci Co-Founder Hoài Linh checks in at the TikTok Awards Vietnam 2023.

Many factors influence the booking price of TikTok KOLs, not just the number of followers. To help businesses understand this better, Ms. Hoai Linh further shared: " In general, there are two major factors affecting the booking price of TikTok KOLs: factors from the KOLs themselves and factors from businesses that need to book them."

From the KOL's perspective, we consider several factors such as: the number of followers, views, and engagement on their TikTok channel; the channel's conversion rate; whether they have other social media channels like Facebook fan pages/groups or Instagram; media and press coverage; and their positioning and differentiation within their platform.

Regarding factors related to businesses seeking bookings, it's necessary to consider whether their products or services are reputable and suitable for the content on the KOL's TikTok channel. What is the scope of their work? For example, are the KOLs created based on campaign criteria, do they need to follow a pre-written script exactly, or do they need to advertise openly? There are many other factors as well ."

As one of the leading MCNs and official partners of TikTok Vietnam, VULACI NETWORK currently boasts a network of over 250 creators across various topics and platforms. With this extensive creator network, VULACI NETWORK is demonstrating remarkable growth, with nearly 650,000 posts tagged with #vulaci across TikTok, Facebook, and Instagram as of March 2024.

With its many strengths in the creative community and expertise, VULACI NETWORK is a trusted partner for many businesses seeking TikTok KOL booking services due to its reputation and professionalism.

VULACI NETWORK has been successfully implementing projects that help businesses achieve their goals, such as customer conversion, product/service/brand promotion, and website traffic increase.

In addition, VULACI NETWORK will advise and design influencer marketing campaigns that are suitable for the company's budget and project goals, while also helping to monitor and evaluate the campaign's effectiveness.

Overall, pricing KOL bookings on TikTok is relatively complex, requiring a holistic assessment of various factors to arrive at reasonable figures. Understanding this, both businesses and KOLs are re-evaluating the market and booking pricing to develop appropriate and suitable strategies.

BAO ANH

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