Generating over 21 billion VND in revenue each day.
Domestic consumer demand is expected to maintain its growth momentum in the coming period as consumer sentiment gradually recovers, alongside high economic growth.
The business activities of many companies have become more active and vibrant, typically Masan - a giant in the consumer retail and branded meat business - has also recorded many positive business results.
"In 2024, we prioritized developing a business model that generates sustainable profits across the entire group. Accordingly, WinCommerce (WCM) and Masan MEATLife (MML) have officially become profitable."
"Bringing the WIN Membership program to both traditional (grocery stores) and modern (supermarkets, convenience stores, mini-supermarkets) retail markets will help each of our business segments achieve double-digit growth in 2025 and beyond," shared Dr. Nguyen Dang Quang, Chairman of the Group.
Masan MEATLife ("MML"), a branded meat segment, has consistently delivered positive results over the past year. Specifically, MML generated over VND 2,204 billion in net revenue in Q4 2024, a 24% increase compared to the same period last year; net profit reached nearly VND 99 billion in Q4, marking the second consecutive profitable quarter.
Notably, MML recorded positive after-tax profit for the entire year of 2024, bringing in nearly 7,650 billion VND in net revenue in 2024, equivalent to more than 21 billion VND per day.
The company stated that in 2024, revenue from chilled and processed meats increased by 15.4%, while revenue from the farm segment decreased by 7.3%, due to the restructuring of the farm segment to shift the focus to direct-to-consumer business operations.
The chilled meat segment recorded a 26% increase in daily sales per WinCommerce store compared to the same period last year.
The processed meat business segment, with its two main brands, Cowboy Pork and Ponnie, surpassed 200 billion VND in monthly revenue, accounting for 34.6% of MML's revenue in 2024, higher than the 32.9% in 2023.
New products contributed VND 538 billion in revenue in 2024. This was the main driving force behind the nearly 13% year-on-year growth of the processed meat segment. In the fourth quarter alone, the percentage of pork used in the processed meat segment reached 6.7%, higher than the 5.4% of the fourth quarter of 2023.
Setting a target for double-digit growth in 2025.
In 2025, MML expects to generate revenue ranging from VND 8,250 to VND 8,749 billion, representing an 18% year-on-year growth. This achievement will be the result of MML's continuous transformation into a meat processing company and its deeper collaboration with WinCommerce.
Consumers shop for chilled meat at MEATDeli - Photo by MS
The company stated that it will increase the finished product value of each fattened pig to 10 million VND/animal, equivalent to a growth rate of approximately 10% compared to the same period last year.
The group stated that Masan MEATLife and WinCommerce generated profits in 2024, contributing VND 993 billion to the group's net profit increase. Furthermore, these businesses will be the main drivers of the group's profitability in the future.
Source: https://tuoitre.vn/chu-thuong-hieu-meatdeli-dat-muc-tieu-tang-truong-hai-con-so-20250314140711548.htm
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