Improve the quality of human resources.

Vietbank's performance over the past 12 months has shown many bright spots and positive signs: continuous growth in charter capital; cumulative asset value increase and good growth rate. Half-year 2024 profits achieved a relatively good ratio compared to the timeframe, with Q2 results increasing by 96.5% year-on-year. However, Vietbank's leadership structure is becoming increasingly streamlined. The Vietbank Executive Board, which had 8 Deputy General Directors in October 2023, has been reduced to 5 personnel responsible for managing the entire system's operations.

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To build and strengthen the system's competency framework, Vietbank simultaneously develops and ensures a balance between recruitment and training.

A representative from Vietbank shared, “We are prepared to swim against the tide to increase employee costs – accounting for 65% of the total increase in operating expenses. In just the first six months of 2024, the number of additional personnel at Vietbank increased by nearly 40% compared to the increase in 2023 compared to 2022.”

On its fan page, the bank also regularly updates and shares memorable images of employee care and engagement programs such as Team Building Day, Health Day, and Family Day.

Ms. Nguyen Thi Thu Thuy, Deputy Director in charge of the Human Resources Development Center at Vietbank, stated, “The human resources strategy, from the Board of Directors to the executive management's implementation decisions, aims not only to meet the unit's personnel needs but also to attract high-quality talent, aligning with the bank's realities. We also have the challenge of periodically improving employee benefits and fostering employee engagement in a timely, consistent, and continuous manner.”

Representatives from Vietbank's Human Resources Development Center also stated that, in response to the severe damage caused by Typhoon Yagi, Vietbank promptly provided support to affected people and called on employees to donate to the relief fund to support victims of this historic storm. On September 10th, responding to the call of the Vietnam Fatherland Front Committee and the State Bank of Vietnam , Vietbank representatives attended the "Launch Ceremony to Support People Affected by Typhoon No. 3" and, on behalf of the entire system, donated 200 million VND to the people in the affected provinces. Following this, the Bank will also implement programs and policies to share with Vietbank customers in the affected areas in particular and the people nationwide in general.

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In addition to strengthening human resource development, Vietbank's leadership also invests heavily in personnel training throughout the system. Last July, the Vietbank Board of Directors issued a resolution approving the General Director's proposal to invest in a training center headquarters combined with a Vietbank branch in Ho Chi Minh City. This investment in a permanent headquarters with modern facilities is a practical support and long-term commitment from Vietbank to developing professional skills and expertise; strengthening professional ethics; and improving customer service skills, aiming to elevate Vietbank's quality to a 5-star standard, from product quality to customer service experience.

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Improve customer service standards.

On August 8th, Vietbank launched its promotional program "Billion-Dollar Gifts - Perfect for Autumn" combined with adjustments to its product policies, attracting the participation of thousands of customers across the entire system.

In just one week of implementation, Vietbank sent over 5,000 gifts, both online and in person, to customers transacting at counters and through online systems. Not only is Vietbank flexible in its product and promotional policies, but it also regularly invests in improving service quality and customer care.

After developing and launching a multi-platform customer care system, Vietbank also introduced a branded calling service from May 2024, helping customers feel secure when receiving calls and reducing unwanted calls.

According to information released by Vietnam Commercial Credit Bank (Vietbank) on its official fanpage, on September 11, 2024, Vietbank launched a short film marking a new milestone for the bank in its journey to improve customer care and service quality standards – aiming to serve customers and the people of Vietnam.

Short film "Dedicated Service, Lasting Connections": https://www.youtube.com/watch?v=UvdJA1tqCwM

Bui Huy