National Sales and Marketing Conference: Where data, technology and human empathy converge

Mr. Le Quoc Vinh - Chairman of Le Bros, Chairman of CSMO Vietnam, Head of the information event organizing committee. *Photo: M. Tuan*

On the morning of September 23, in Ho Chi Minh City, the Vietnam Sales & Marketing Directors Club (CSMO) and Le Bros Company held a press conference to inform about the VSMCamp national Sales and Marketing congress and the 9th CSMOSummit Sales and Marketing Directors Summit.

Accordingly, the event will take place on October 24 and 25 in Ho Chi Minh City, with the theme "Quantum of Sales - Technology, people and personalized experiences".

Speaking at the press conference, Mr. Le Quoc Vinh - Chairman of Le Bros, Chairman of CSMO Vietnam, Head of the event organizing committee, emphasized that this year's event brings a new strategic perspective on the future of the Sales & Marketing industry - where data, technology and human empathy converge to create non-linear growth models, personalized to every touchpoint.

According to Mr. Le Quoc Vinh, the biggest challenge for Sales today is no longer “selling”, but building trust, bringing seamless experiences to each customer. Customers are looking for understanding, dedicated after-sales service and values that fit their personal lifestyle.

Scene of the press conference. *Photo: M. Tuan*

At the same time, businesses are facing fierce competition, declining purchasing power, lengthening sales cycles and increasing pressure for personalization. Meanwhile, technology, especially AI, is changing every aspect of life and consumer behavior. If businesses are slow in the digital transformation process, they will fall behind in the race to win the choice of buyers.

Therefore, the Sales & Marketing industry needs a “quantum leap” - a push strong enough to escape linear limits, creating a breakthrough in growth.

VSMCamp & CSMOSummit 2025 event series with 12 main contents such as: AI and automation in Sales; super personalization and excellent customer experience; transformation from selling products to selling solutions and values; transforming skills and mindset of Sales team in the new era; ethics and transparency in online sales...

According to the Organizing Committee, this year's theme will highlight the breakthrough growth in sales and the conversion threshold that takes businesses to a whole new level. Here, technology and AI not only play the role of tools, but also become catalysts to create hyper-personalized sales and marketing experiences.

During the event series, plenary and parallel discussion sessions will provide multi-dimensional perspectives, from macro-management strategies to practical solutions, new technology trends, modern sales methods and AI-era branding.

At the same time, the event is also a place for the professional community to meet, connect, update knowledge and inspire future breakthroughs.

The event series is expected to attract more than 1,500 attendees from businesses, agencies, academia, training, and strategic consulting.

Source: https://hanoimoi.vn/dai-hoi-sales-va-marketing-toan-quoc-noi-du-lieu-cong-nghe-va-thau-cam-con-nguoi-hoi-tu-717028.html