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Dam Rong rises from indigenous agricultural products: New expectations from three certified labels

DNVN - The long journey to build Dam Rong from a poor district into a typical agricultural production area, with durian, pineapple honey and Tay village rice paper products having certified trademarks, is not only an important milestone in terms of intellectual property, but also opens up great expectations for sustainable agricultural economic development associated with regional cultural identity.

Tạp chí Doanh NghiệpTạp chí Doanh Nghiệp09/06/2025

Three products – One aspiration

Dam Rong is the youngest district of Lam Dong province, located at the northwest gateway bordering Dak Lak province. On the economic map of the province, Dam Rong was once considered a "lowland area", with complex terrain, sparse population, and difficult production conditions. However, from the fields, basalt hills, mild climate and the hard-working hands of the people, especially ethnic minorities, unique agricultural products have gradually formed and affirmed their position.

Những con người tâm huyết vì thương hiệu Sầu riêng Đam Rông.

Dam Rong durian is grown organically in Da Tong.

Among them, Dam Rong durian stands out with its strong aroma, rich sweetness, thick flesh, and small seeds - very popular in the market. Dam Rong honey pineapple has a characteristic golden yellow color, a light sweetness, little fiber, and is easy to consume. Tay village rice paper, a rustic dish that contributes to the famous brand of grilled rice paper with scallion oil, which tourists call Da Lat pizza, is the crystallization of the ingenuity and perseverance of the hands of mothers and sisters in the mountainous region.

The fact that the Intellectual Property Office ( Ministry of Science and Technology ) has granted a certificate of trademark protection not only affirms the value of these three products, but is also the pride of a land that is eager to rise up by its own internal strength.

In an increasingly competitive world of goods, the story of “who makes the product, where does the product come from” becomes a prerequisite for building trust with consumers. Certification marks – not simply an identification mark, but also a commitment to the quality, origin and traditional values ​​of the product.

With the certification mark, Dam Rong durian and Dam Rong honey pineapple have the opportunity to expand their market and aim for export – which used to be a distant dream for a poor district. Criteria for growing areas, care, harvesting and preservation processes will be standardized and more uniform. Enterprises, cooperatives and farmers will have the opportunity to participate in the value chain, thereby increasing their income and improving their lives.

Người

The "founder" of Dam Rong Tay village rice paper.

As for the rice paper of Tay Dam Rong village, the certification mark will be a “shield” to protect traditional techniques, against the loss of mass industrial products. It is not only an economic issue, but also a matter of preserving the culture and soul of the land.

Leverage for rural economic development

Behind an established brand is a long-term development strategy. A brand is not only the starting point for a local brand, but also a lever to promote the rural economy in a sustainable, modern and profound direction.

Người

The person "carrying" Dam Rong honey pineapple far and wide.

With three certified products, Dam Rong can build a closed value chain: from planning raw material areas, upgrading production infrastructure, building processing plants, to promoting trade and developing domestic and export markets. Along with that, OCOP programs, community tourism models and experiential agriculture can be integrated, creating new livelihoods for people.

In particular, the fact that all three products carry local cultural identity is a distinct advantage. In a consumer world that increasingly emphasizes the elements of “story” and “identity”, products such as Banh Trang Lang Tay Dam Rong can become cultural ambassadors, not only at domestic fairs but also reaching out internationally.

The road ahead for Dam Rong is still full of hardships. Building a brand is difficult, maintaining and developing the value of the brand is even more difficult. Close coordination between the government, businesses, cooperatives and people is needed to protect reputation, control quality and spread the brand.

Dam Rong needs to build an in-depth agricultural map, linking products to specific geographical spaces, with root stories about culture, people and nature. There needs to be trade promotion centers, product introductions, digital platforms to bring brands to e-commerce platforms, connecting with domestic and foreign distributors.

When local brands are associated with kindness, transparency and quality, they are the key to helping a region emerge from the darkness of poverty and into a future of self-reliance and sustainable development.

Khu vực giếng nước nóng Đạ Long còn nhiều tiềm năng để phát triển.

Dam Rong not only has strong agricultural products but also has great potential for developing resort tourism and experiences associated with hot water sources from Me Mountain and Cha River.

In the eyes of a journalist who has worked with rural areas and businesses for many years in building and developing brands and products, I see that in Dam Rong there are not only agricultural products, but also a smoldering but strong belief from the people, who take care of each durian, each pineapple, each batch of rice paper day and night. They believe that one day, their products will go beyond the bamboo fences of the village, onto supermarket shelves, into restaurants, and even through official channels to Asia and Europe.

The three certification marks are not only achievements, but also promises for the future. A promise that Dam Rong today and the localities that still bear the name Dam Rong tomorrow will not only be a place name on the administrative map, but will be a destination for quality agricultural products, a profound cultural story and a typical image of the new countryside that is transforming in the sunny and windy Central Highlands.


Yuan You

Source: https://doanhnghiepvn.vn/doanh-nhan/dam-rong-vuon-len-tu-nong-san-ban-dia-ky-vong-moi-tu-ba-nhan-hieu-chung-nhan/20250609102402237


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