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Trends of digital community platforms in Vietnam in the data era

DNVN - In the context of increasingly expanding online community activities, the MAYogu platform appears as a specialized group model developed by Vietnamese people, focusing on information control and user privacy.

Tạp chí Doanh NghiệpTạp chí Doanh Nghiệp05/12/2025

As data and community activities become important elements of the digital environment, the emergence of domestic platforms such as MAYOGU shows the effort to build a tightly organized online space, reducing dependence on the mass social network model. Instead of simultaneously targeting many user groups, these platforms focus on developing features to serve communities that need stable operation and systematic management.

(Ảnh minh họa)

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MAYogu was built with the philosophy of creating a structured group space that allows users to set rules, assign membership permissions, and maintain the level of privacy they need. Unlike an ad-based model, the platform chooses not to mine user data or use distracting recommendation algorithms, keeping the group experience focused and less commercial.

In terms of functionality, MAYogu provides tools for community operations such as topic management, event organization, QR code attendance, content approval or decentralized document storage. These features are aimed at user groups such as businesses, industry associations, professional clubs, schools or communities that need clear operating standards.


The independent breakout room model allows each community to customize its level of openness, set internal processes, and maintain its own operations without being mixed with outside information flows. This aligns with the trend of seeking a digital environment that is safe, organized, and not dominated by algorithmic priorities.

According to the development team representative, MAYogu will continue to expand its governance tools, enhance security, and cooperate with organizations to meet the needs of various types of online communities. The platform aims to build a sustainable digital space where each group can operate independently and stably in the long term.

Nguyen Bach

Source: https://doanhnghiepvn.vn/doanh-nhan/xu-huong-nen-tang-cong-dong-so-tai-viet-nam-trong-ky-nguyen-du-lieu/20251205091516255


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