First of all, the cooperation activities have helped Lao Cai province - an important connecting center - to exceed the tourism targets for 2025 and affirm its role as an international gateway for the growth of Northwest tourism: estimated to welcome more than 10.5 million visitors, with total revenue from tourists estimated at more than 45 trillion VND. In addition, the member provinces actively advised on the timely issuance of resolutions, projects and plans, creating a solid legal basis and synchronous direction for the linkage tasks.
In particular, Lao Cai has proactively advised on the issuance of a plan to implement tourism development cooperation and linkage activities right from the beginning of the year, ensuring proactiveness and synchronization for the entire cooperation bloc. Regarding promotion and advertising, the major event of the year is the successful organization of the Lao Cai International Tourism Fair in 2025.
The fair attracted 55 participating units with more than 130 booths, including the participation of 7 countries and attracted about 20,000 people and tourists to visit and experience. The highlight was the Survey Program for foreign tourism enterprises attracting 117 international enterprises; the Business-to-Business B2B Connection Program attracting more than 250 domestic and international tourism and travel enterprises... with 140 international travel units from Thailand, India, Singapore...
The provinces have closely coordinated in promotional events in two major source markets, Hanoi and Ho Chi Minh City. At two major events such as the Vietnam International Tourism Fair - VITM Hanoi 2025, Ho Chi Minh City Tourism Festival 2025, the general image of the Northwest attracted tens of thousands of visitors to directly learn information.
(Photo: Lao Cai Tourism)
It can be said that the cooperation activities have helped the Northwest successfully develop tourism products with international and regional brands such as: Red River Festival 2025, VMM International Mountain Marathon 2025 in Sa Pa... at the same time forming new experiential products such as adventure sports tourism, healing tourism, enriching the common product chain of the region.
at the Red River Festival in 2025. (Photo: Lao Cai Tourism)
held in Sa Pa. (Photo: Le Hung - Hoang Luyen)
Lao Cai province continues to promote its role as a gateway and center connecting inter-regional tourism tours, promoting typical product routes such as "Journey to discover the Northwest terraced fields heritage", "Cultural and natural heritage road"; building tour packages, combos to stimulate air travel to attract tourists from the Ho Chi Minh City market and the southern provinces; surveying tourism products connecting the ancient stone road Pavi between Lao Cai and Lai Chau is of important significance in forming new inter-regional cultural and experiential tourism products.
Contribute to the development of inter-regional tourism products in the Northwest, connecting with the international market through organizing surveys and promoting tourism in Lao Cai and the extended Northwest provinces in Hong Ha district, Yunnan province (China); welcoming the Chinese inter-provincial tourism product survey delegation to survey some provinces in the economic corridor of Kunming (China) - Lao Cai, Hanoi, Hai Phong, Quang Ninh.
as Head of the delegation participating in the survey and tourism promotion program in Hong Ha district,
Yunnan province (China). (Photo: Hoang Thu - Tat Thanh)
In line with the trend, Lao Cai has strongly implemented digital transformation in tourism development cooperation and linkage activities by effectively operating the Provincial Tourism Information Portal, developing a smart tourism system, encouraging businesses to apply e-commerce, laying the foundation for modern and professional tourism management and promotion.
about destinations at the Red River Festival in 2025. (Photo: Lao Cai Tourism)
The success of 2025 continues to create a solid foundation for the Northwestern provinces to set big goals for 2026. Accordingly, Lao Cai province proposed to focus on implementing cooperation tasks to consolidate its position as a connecting center and expand the regional tourism space. That is to strengthen cooperation with the expanded Northwestern bloc and Ho Chi Minh City on linked products : agree to build and put into operation at least 2 high-quality inter-provincial tourism product chains; in terms of promotion, advertising and marketing, it will continue to organize common booths at key national tourism fairs, ensuring consistency, professionalism and common brand identity "Northwest - a green, safe and attractive destination".
At the same time, it is necessary to increase the organization of famtrip/presstrip delegations to invite travel businesses and media agencies from Ho Chi Minh City and internationally (Thailand, Korea, Europe) to survey new routes and products of the Northwestern provinces; promote the application of digital technology in general promotion, use AI, VR/AR to introduce terraced field heritages, Fansipan peak and regional festivals.
through smart AI-guided digital maps. (Photo: Thanh Chi)
In particular, diversifying tourism routes and maximizing the advantages of the Hanoi - Lao Cai - Kunming economic corridor and the Lang Son - Hanoi - Hai Phong - Quang Ninh economic corridor, Lao Cai proposed to expand cooperation with the provinces: Thai Nguyen, Cao Bang, Lang Son. Thereby forming a Northeast - Northwest tourism chain connecting border tourism (Lang Son, Cao Bang) with resort and sports tourism (Lao Cai) and cultural and historical tourism (Thai Nguyen); creating attractive Northeast - Northwest arc tour packages, attracting international visitors by road and air.
The positive results of the cooperation and association activities between the 8 expanded Northwestern provinces and Ho Chi Minh City in 2025 continue to create strong momentum and motivation for regional tourism development. With a clear orientation and high determination, Northwestern tourism is ready for a new stage of development, becoming a green, safe, and attractive international destination.
Source: https://baolaocai.vn/hop-tac-hieu-qua-nang-tam-vi-the-post888453.html
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