Phu Tho craft villages transform in the digital age

Amidst the strong wave of the Fourth Industrial Revolution, traditional craft villages in Phu Tho province are undergoing an impressive “transformation”. From small-scale manual production, many establishments and businesses have now boldly invested in modern machinery, taking advantage of the power of digital technology and social networks to bring their hometown products far and wide, not only keeping the passion of the craft alive but also expanding the domestic and foreign markets.

Currently, Phu Tho province is home to hundreds of traditional craft villages from carpentry, blacksmithing, bamboo and rattan weaving to mechanics, textiles, ornamental plants... The whole province has thousands of production facilities that are creating jobs for rural workers every day, contributing to the development of the local economy .

In recent years, in order to promote and develop craft villages, Phu Tho province has issued many support policies, encouraging households and businesses to invest in machinery, apply modern technology in production, and at the same time expand trade promotion through digital platforms, thereby bringing new vitality to craft villages.

Applying technology and modern machinery and equipment to production helps the fine art wooden products of Tuoi Thuan Wooden Furniture Production Facility, Yen Lac Commune always stand firm in the market.

Coming to Yen Phuong commune, Yen Lac district (old), the working atmosphere in Lung Ha carpentry village is still bustling as ever. Despite many changes, the carpentry profession here remains steadfast and constantly developing. What makes the difference is the innovative spirit of the workers - the "artisans of the digital age". They are not only skilled but also quick to catch up with consumer trends and promote products on the internet.

In particular, the Tuoi Thuan wooden furniture manufacturing facility is a typical example. In 2024, three products including jackfruit wood scrolls, jackfruit wood altars and four noble paintings made of stone incense wood of the facility were recognized as meeting the 3-star OCOP standard at the provincial level. This is not only the pride of the facility owner but also a testament to the development of Lung Ha craft village in the digital era.

Ms. Nguyen Thi Thuan - the owner of the establishment shared that today's success comes from the perseverance in combining tradition and modernity. "We put quality and reputation first, and proactively apply new technology, from model design, precise cutting with CNC machines to promoting products through platforms such as Facebook, Zalo or TikTok. Thanks to that, customers know more, orders increase, and the brand is affirmed."

Ly Nhan blacksmith village affirms its brand through meticulous execution down to every detail.

Not only carpentry, many other craft villages in the province are also witnessing an “awakening” thanks to technology. In Vinh Phu commune - where there are up to five traditional craft villages such as Ban Mach blacksmith, Van Giang carpentry, Van Ha, Thu Do and Bich Chu, the production atmosphere is bustling day and night like never before. Nearly 2,000 households and production facilities are creating stable jobs for more than 3,700 workers.

Typically, Thanh Nien Forging Cooperative is one of the pioneers in applying technology to production. Instead of using traditional coal furnaces, the Cooperative has invested in high-frequency furnace systems and modern LRam machines, helping to optimize costs, increase productivity and minimize environmental pollution.

In addition, to maintain and expand the supply chain, the Cooperative has quickly operated online sales channels. The facility regularly livestreams sales, records product introduction videos, and closes orders directly on Facebook, Shopee, or TikTok Shop. All of these methods, which were thought to be only for urban youth, have now become "weapons" for rural blacksmiths.

With the application of science and technology in production, the products of Ly Nhan blacksmith village are increasingly known, trusted and used by many people.

Mr. Phung Van Do, Director of the Cooperative, said: “Thanks to the application of technology, our forged knife products are not only beautiful and sharp, but also have a place in the national market. The Cooperative's 8-piece kitchen knife set was recognized as a typical rural industrial product at the provincial level in 2021, in the Northern region in 2022 and at the national level in 2023. Currently, the Cooperative creates stable jobs for 10 local workers, with income improving day by day.”

It can be said that technology is opening up a new path of development for craft villages in Phu Tho. Through social networks, customers in all regions can see products, order, and respond immediately.

Promoting this result, in the coming time, Phu Tho province plans to continue supporting craft villages to invest in technological innovation, expand production associated with experiential tourism, and build regional brands. In particular, training programs on e-commerce, digital marketing skills, photography, product filming... will be promoted, helping people in the profession easily access and apply in practice, thereby continuing to expand domestic and foreign consumption markets with technology...

Le Minh

Source: https://baophutho.vn/lang-nghe-phu-tho-chuyen-minh-trong-thoi-dai-so-241811.htm