What will Vietnamese users search for on Coc Coc in 2022?

“Coc Coc's Featured Search Trends - Year in Search” is a detailed statistical report with the 15 most popular search topics, top featured query keywords by topic, content, events and the growth of search topics that Vietnamese people are interested in over the past year.

Thus, these topics have changed in content compared to 2021. This change is based on the needs and practical search behavior of users on the Internet.

Notably, leading the most popular search topics of Vietnamese people in 2022 is education with 31% of total searches. The next two popular topics are home and family care and sports with rates of 10% and 9% respectively. This clearly shows users' interest in learning and entertainment needs after Covid-19.

Statistics from the report show that sporting events are the focus of Vietnamese people's attention in 2022. Among the sporting tournaments that have taken place, the FIFA World Cup and the Southeast Asian Games (SEA Games) are the two events with the highest search volume and growth.

This is a predictable trend as Vietnam is one of the top football-loving countries in the world. In addition, the World Cup event only takes place once every 4 years, and it has been 19 years since Vietnam hosted the Sea Games for the first time.

If last year, Vietnamese users were particularly interested in increasing awareness of Covid-19, this year, when the epidemic is no longer a concern for people, Tourism is the topic with the highest growth in the year. The number of searches for domestic and international tourist destinations has increased sharply with growth ranging from 260% - 700% compared to 2021.

Also in the tourism topic, “new passport” is the most prominent keyword with a growth rate of up to 885%. In addition, keywords such as “place of birth/place of birth passport” are new keywords that appear and are searched by Vietnamese users in 2022 due to the impact of issues related to place of birth and the fact that some European countries have declared not to recognize and stop issuing visas to Vietnamese citizens using new passports.

2022 will also see a surge in entertainment. As cinemas fully reopen in 2022, searches for movie showtimes will also increase compared to 2021, especially between May and November 2022.

Among them, “Minions” and “Office Dating” were the most searched short films and series. Masked Singer and beauty pageants were the top shows. New artists such as MONO and NewJeans became the artists topping the trending list of the year.

“Year in Search” is an annual report published by Coc Coc based on information analyzed from Vietnamese searches in the past year. All of this information is anonymous and does not affect the security of users' information. With useful statistics, Coc Coc's report accurately reflects issues, events, and changes in 15 fields and in the thoughts and behaviors of consumers. At the same time, it creates a panoramic picture of the search needs and interests of Vietnamese users in cyberspace.

Coc Coc is a web browser for the Vietnamese market developed by Coc Coc Technology Limited Company. As of 2020, Coc Coc browser has more than 25 million users. The browser uses the Coc Coc search engine.

Coc Coc search engine focuses on optimizing the Vietnamese language processing capability to provide results that match the search needs of Vietnamese people. Currently, this tool provides more than 20 search features specifically for the Vietnamese market such as correcting Vietnamese spelling errors, searching for locations, solving math problems, solving chemistry problems, weather, football, news, recipes, unit conversion, currency conversion, promotions and discounts, movies, movies, lunar calendar, zodiac signs, horoscopes, lottery results, and Covid-19 updates...

Thao Anh

Source: https://mst.gov.vn/nam-2022-nguoi-dung-viet-tim-gi-tren-coc-coc-197157475.htm