NAPAS spreads pride in Vietnamese products through "Touch Vietnam"

(Chinhphu.vn) - Responding to the campaign "Vietnamese people prioritize using Vietnamese goods", NAPAS coordinated with the Ministry of Industry and Trade to implement the program "Touch Vietnam - Receive pride", encouraging people to shop for Vietnamese goods and pay via VietQR, contributing to promoting domestic consumption and spreading Vietnamese pride.

NAPAS General Director Nguyen Quang Minh participates in launching the cashless payment program - Photo: VGP

'Touch Vietnam - Receive pride': Spreading the value of Vietnamese products

On October 24, the National Payment Corporation of Vietnam (NAPAS) cooperated with the Department of Domestic Market Management and Development - Ministry of Industry and Trade to organize the program "Touch Vietnam - Receive pride", responding to the Campaign "Vietnamese people prioritize using Vietnamese goods".

The program takes place from October 2025 to April 2026, aiming to promote the consumption of Vietnamese goods through VietQR electronic payment, a fast, convenient and safe payment solution developed by NAPAS.

The campaign "Vietnamese people prioritize using Vietnamese products" was launched in 2009, aiming to build a domestic consumption culture, promote patriotism and national pride. Over the years, the campaign has helped Vietnamese enterprises affirm their position, reputation and brand in the market.

The program "Touch Vietnam - Receive pride" in 2025 is expected to become a key activity to spread the message "every transaction is a touch of love" - ​​where consumers contribute to creating new vitality for Vietnamese brands, while shaping smart and sustainable consumption trends.

Signing ceremony of cooperation to deploy VIETQRPay at supermarket systems of Central Retail Vietnam Group - Photo: VGP

VIETQRPay – Comprehensive digital payment solution

Within the framework of the program, NAPAS and Central Retail Vietnam Group (CRV) signed a Memorandum of Understanding to deploy VIETQRPay payment service across the entire GO!, Tops Market and go! supermarket systems of CRV.

The signing ceremony took place under the witness of the Department of Domestic Market Management and Development (Ministry of Industry and Trade).

Through this cooperation, customers can make quick payments simply by scanning the VietQR code on a banking application or e-wallet.

CRV said that applying VIETQRPay helps to make revenue transparent, manage product information, support reconciliation and effective financial management. For consumers, this is a convenient and safe shopping experience and contributes to promoting cashless payments.

Also within the framework of the event, CRV launched a Vietnamese goods promotion month, introducing regional specialties and high-quality products at the supermarket system. This activity not only supports Vietnamese businesses in expanding modern retail channels, but also gives people the opportunity to experience and be proud of Vietnamese goods.

On the same afternoon, during the 2025 Vietnamese Agricultural Products Week, NAPAS continued to coordinate with the Ministry of Industry and Trade to launch a cashless payment program.

The program targets business households, small traders and retailers nationwide, helping them access modern electronic payment solutions, increase business efficiency and transparent management.

As a pioneer in providing modern and safe payment solutions for Vietnamese users, in order to meet the increasing demand for QR code payment, NAPAS has introduced the VIETQRPay payment service for points of sale at stores and e-commerce channels. Compared to the method of transferring money to individuals using VietQR code, the VIETQRPay payment service is integrated into the sales management software, helping to fully and clearly display order information such as product/service information, amount, etc. In case of refund/cancellation or complaints related to orders, sales units will be able to easily check the transaction, ensuring the rights of both buyers and sellers. Thanks to that, VIETQRPay not only supports financial management and revenue statistics, but also helps improve service quality, thereby promoting the efficiency of business operations of units and promoting the widespread spread of digital payments.

In addition, the implementation of VIETQRPay is also expected to contribute to preventing fraud and counterfeiting as well as supporting tax management of state agencies for business activities according to regulations.

Mr. Nguyen Quang Minh - General Director of NAPAS said: Green payment or cashless payment is becoming an indispensable part of modern life. With VIETQRPay, NAPAS aims for an open, comprehensive payment ecosystem, connecting multiple platforms - from traditional points of sale to e-commerce, from domestic to cross-border transactions. VIETQRPay payment solution contributes to improving the competitiveness of Vietnamese enterprises, promoting smart consumption, and at the same time creating favorable conditions for the process of deep international integration in the field of finance and banking.

From now until April 2026, the program "Touch Vietnam - Receive pride" will continue to implement a series of attractive incentives for consumers when shopping for Vietnamese products and paying via VietQR code at stores or e-commerce channels.

Mr. Minh

Source: https://baochinhphu.vn/napas-lan-toa-niem-tu-hao-hang-viet-qua-cham-viet-nam-102251025125128851.htm