See Doraemon, Gundam, Kimetsu No Yaiba models at Bandai Pop up exhibition

Bandai Namco Asia Pop up is being held at Aeon Tan Phu, bringing a series of familiar brands to anime and manga fans such as Doraemon, One Piece, Naruto, Kimetsu No Yaiba, Gundam... in the form of unique models.

For a long time, modeling has been a hobby closely associated with Japanese manga and anime, but it has only recently developed extremely strongly in Vietnam, attracting from Alpha generation, Z generation to 8X, 9X generation - Photo: TO CUONG

The Bandai Namco Asia Pop up 2025 event brings together hundreds of products from globally famous anime and manga series such as Doraemon, Gundam, Naruto, One Piece ... and other popular cultural icons of Japanese culture such as Hatsune Miku, Pokemon.

In addition to limited edition figures and models, visitors can also admire special display products.

In addition, exhibition participants also have the opportunity to test-assemble Gundam and Pokemon models for free and receive exclusive gifts from the Japanese publisher.

The scale of this year's program is also a testament to the rapid growth of the anime and manga fan community in Vietnam.

Remember just 10 years ago, finding a quality product from anime and manga series was still difficult for most of the anime fan community, now Vietnam is increasingly expanding its market with genuine distributors, prices are accessible to both old and new fans.

Go Hobby also shared that the representative from the giant Bandai was surprised by the rapid development of hobby culture in Vietnam in recent years, and promised to organize many activities to entertain Vietnamese anime fans - Photo: TO CUONG

Fans of Doraemon, One Piece... are gradually becoming 'collectors'

Speaking with Tuoi Tre , Mr. H., representative of Go Go Entertainment - the official distributor of Bandai products in Vietnam - commented that the anime and manga market has expanded significantly over the past year.

Although the unit does not distribute comic publications, they observed that anime - manga content is becoming more popular through publishers such as Kim Dong Publishing House, Tre Publishing House, Fahasa and Phuong Nam book systems and on online platforms such asFPT Play, Muse, and Netflix.

From mid to late 2025, Demon Slayer became the biggest phenomenon in the anime world, causing many fans to continuously hunt for publications related to this series - Photo: TO CUONG

Products simulating comic book covers and classic moments in Naruto are voted by fans as the most favorite model line - Photo: TO CUONG

"Not only young people of Gen Z, many people of the 8X and 9X generations also return to series that are associated with their childhood or try new anime titles.

Events like this make collecting related models much easier than before," said a Go Hobby representative.

The trend among fans is to look for models that recreate anime characters as closely as possible to the original, especially classic moments in manga and anime where the characters perform moves or are ready to fight.

Looking at the potential of the collector community in Vietnam, Go Hobby believes that the market still has a lot of room for development as every year there is a series of new content, while mainstay series such as One Piece or Kimetsu No Yaiba still maintain strong appeal.

One of the most vibrant communities today is the Gundam model players - Photo: TO CUONG

" One Piece will soon be remade with more detailed images and better colors thanks to modern technology.

Meanwhile, Kimetsu No Yaiba (Demon Slayer) continues to achieve good revenue in theaters even though the manga has ended. That proves that the market demand is always vibrant," Mr. H. emphasized.

In its product strategy, Go Go Entertainment said it continues to expand its product line of figures, items with images of anime - manga characters and cute blindbox lines such as Chiikawa or Kirby to make this hobby more friendly to female and children customers.

Small-sized products, reasonable prices and cute designs are attracting a large number of female customers - Photo: TO CUONG

Regarding the long-term plan, Bandai through Go Go Entertainment hopes to coordinate with partners to bring large-scale events like Bandai Namco Pop up to many localities across the country, not just limited to Ho Chi Minh City.

"Expansion depends on many factors, but we hope the Vietnamese anime - manga community continues to grow strongly and accompany programs like this," Mr. H. added.

Bandai Namco Asia Pop up event takes place from December 2 to December 17 at Aeon mall Tan Phu Celadon.

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To Cuong

Source: https://tuoitre.vn/ngam-mo-hinh-doraemon-gundam-kimetsu-no-yaiba-tai-trien-lam-bandai-pop-up-20251204201544777.htm