Vietnamese people spend nearly 9 trillion VND buying diapers, diapers, and milk on e-commerce platforms.

Netherlands provides non-refundable aid to Vietnam, promoting exports through e-commerce. Promotions explode on e-commerce platforms on double day 11/11.

Specifically, according to statistics from the Metric market data platform, data from the first 3 quarters of 2023 for the Mother and Baby industry on the 5 largest e-commerce platforms (Shopee, Lazada, Tiki, Sendo, TikTok) in Vietnam currently reached a total revenue of VND 8,708 billion, 57% higher than the same period in 2022. At the same time, the number of products sold also reached 56.6 million products, an increase of 54% over the same period in 2022.

Shopee continues to lead in sales, accounting for 62% of the market share of the mother and baby industry in the first 9 months of 2023. Although Tiktok has just appeared, it has reached 1.5 trillion VND and has a market share equivalent to Lazada with 18% of sales.

Người Việt chi gần 9 nghìn tỷ mua bỉm, tã, sữa trên các sàn thương mại điện tử

The amount of purchases of mother and baby products on e-commerce platforms is huge.

According to statistics, the baby formula and food industry is leading with 1,544.2 billion VND in revenue in the first 9 months of 2023. Baby formula and food are the product groups that bring in a lot of revenue for the mother and baby industry.

However, compared to the same period in 2022, baby bedroom furniture showed an amazing breakthrough with growth of up to 104%.

On the contrary, the three groups of safe products for babies, other mothers and babies, gift sets and packages witnessed a not-so-positive business situation with a decrease of 7%, 6% and 33% respectively.

Following is “baby diapers” with 1,430.5 billion VND, up 11%; followed by the “baby weaning supplies” group with revenue of 1,109.8 billion VND, and “baby health care” with 739.1 billion VND…

According to data analysis experts from Metric.vn, low prices continue to dominate the number of products sold by price segment, with the 0-100 thousand VND range being the most popular price range with 62% market share. The following price segments are the 200-500 thousand and 100-200 thousand segments.

It is easy to see that the low-cost segment is still favored by customers on the E-Commerce platform.

However, the price range of 200,000 to 500,000 VND is the price range that brings the most revenue to the industry. The increasing average income per capita helps parents to be more "generous" with products for children, especially products related to health.

It is forecasted that, based on the average growth rate of the fourth quarter of 2022 compared to the third quarter of 2022 of 8%, it can be predicted that the fourth quarter of 2023 sales will reach more than 3,260 trillion VND (data excluding TikTok). In particular, the product group forecast to continue to achieve high sales and growth in the fourth quarter of 2023 is diaper products.

According to the e-Conomy SEA 2023 report, published by Google, Temasek (investment company) and Bain & Company (global consulting company), based on updated digital economic trends of 6 countries in the Southeast Asian region, including: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Vietnam continues to be the country with the fastest digital economic growth rate in Southeast Asia, for the second consecutive year (2022 and 2023) and is forecast to continue to hold this position in 2025 (equal to the Philippines).

Vietnam’s gross merchandise value is expected to grow at a compound annual growth rate (CAGR) of 20%, from US$30 billion in 2023 to nearly US$45 billion in 2025. Gross merchandise value growth in the next two years will be led by e-commerce and online travel .

In addition, e-commerce in Vietnam increased by 11% from 2022 to 2023 and the CAGR is expected to increase by 22% to 2025, aiming for a total merchandise value of 24 billion USD in 2025.

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