Recently, Southeast Asia Commercial Joint Stock Bank ( SeABank ) launched the SeASoul 2-in-1 Visa international card. Featuring a diamond heart logo and a musical staff image hinting at its unique "singing" function, combined with the signature of singer My Tam, the SeASoul card immediately generated attention on social media, marking the first time this A-list star has partnered with a bank to launch a co-branded product.
The SeASoul 2in1 Visa card embodies SeABank and My Tam's vision in grasping market trends and deeply understanding customer desires, thereby creating a complete and emotionally rich journey of appreciation. With its sophisticated design, unique "singing card" feature, and a range of outstanding financial privileges, SeASoul quickly created a strong ripple effect across media platforms, especially among My Tam's fan community.
Vietnamese singer My Tam at the launch event for the SeASoul 2in1 Visa card. Photo: SeABank
A token of gratitude from SeABank and My Tam.
With its guiding principle of "Customer-centricity," SeABank consistently pioneers in providing personalized products and services to meet diverse customer needs. The collaboration with singer My Tam – a top-tier V-Pop artist known for her talent, sincerity, and genuine commitment to the community – to launch the SeASoul 2in1 international card is clear evidence of SeABank's enduring philosophy.
Therefore, the SeASoul 2in1 card is expected to offer customers an emotionally fulfilling financial experience, from connecting with their idols and enjoying exclusive benefits with peace of mind, to spreading meaningful values to the community.
The irresistible appeal of the SeASoul card
For My Tam's fans, SeASoul is the "golden ticket" to get closer to their idol. Cardholders will have the opportunity to receive a gift set exclusively designed by SeABank and My Tam, along with the chance to enjoy a range of privileges such as receiving free tickets or early ticket purchases for concerts or participating in SeABank's private events.
In particular, with NFC technology, with just one touch on the card, customers can instantly enjoy "Just Be Happy" - a meaningful song that serves as a message of sharing and encouragement for everyone to always be cheerful to embrace the best things, along with many other hits by My Tam, so that the positive and optimistic energy from the "brown-haired nightingale" will always accompany you anytime, anywhere.
NFC technology allows cardholders to listen to the hit song "Just Be Happy" with just one touch. Photo: SeABank
The Visa SeASoul 2-in-1 card offers maximum flexibility by integrating both debit and credit card features into a single card. This allows you to easily manage your spending while proactively making payments for all your immediate needs.
The card is issued in both physical and virtual forms, allowing for instant transactions upon opening, with no waiting required. Cashback offers are also attractive: 15% on music and entertainment platforms like Spotify, Netflix, YouTube, and mytammusic.com; 1% on food, travel, and arts; and 0.2% on all other spending.
In addition, customers will receive a 100% waiver of the setup fee for a 3-month installment payment plan (with no limit on the number of installment transfers). Especially for customers and fans of My Tam's singing, a special offer is a gift of a beautiful 10-digit account number ending in 1601, matching the singer's birth date.
SeASoul offers outstanding benefits to cardholders. Photo: SeABank
Besides attractive benefits, the unique feature of the SeASoul 2in1 Visa card is that it is the only product on the market that accompanies customers in spreading the message of gratitude and contributing to community support through meaningful charitable activities. For each newly opened and successfully activated card, SeABank will donate 3,000 VND to the SeABank/MT Foundation Charity Fund to spread love and join hands in supporting the community.
The SeASoul 2in1 Visa card is a product marking a special collaboration between SeABank, Visa, and singer My Tam, offering a financial experience intertwined with emotional value. Cardholders enjoy a range of special benefits, from outstanding spending incentives to opportunities to participate in appreciation and community engagement activities – affirming SeABank's distinctive mark in the market. |
Le Thanh
Source: https://vietnamnet.vn/seasoul-the-visa-2in1-danh-dau-su-ket-hop-giua-seabank-va-ca-sy-my-tam-2434748.html






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