Uniqlo's winter technology launch event attracts young people in Hanoi

(Dan Tri) - Uniqlo has just brought a space to experience warm clothing with feature-rich technologies that have become the brand's symbol.

The first cold air has brought winter to Hanoi , the young people of the capital have put on warm clothes to go out and feel the first cold wind of the season. Walking around the street, you can see enough warm combinations with sweaters, coats of all styles and colors, many people are eagerly welcoming the winter.

Japanese technology experience space at Lotte Mall West Lake Hanoi (Photo: Uniqlo).

Just as the first winds of the season arrive, Uniqlo also promptly brings a space to experience Japanese technology at Lotte Mall West Lake Hanoi.

For fashionistas, this is an opportunity to admire Uniqlo's cold-season products, the main highlights of which are the Heattech thermal shirts and Pufftech quilted jackets - now with trendy and eye-catching designs and colors.

Entering the event space, the area introducing the Pufftech clothing line attracted attention with a lineup of light, warm quilted jackets (Photo: Uniqlo).

Introduced to Vietnamese customers since 2024, Pufftech has become a jacket chosen by many users to wear in cold winter weather. This year, Uniqlo continues to introduce new designs such as dynamic, youthful vests, with a multi-colored palette to dispel the winter cold.

Customers directly feel the round cotton roll made from super-thin Pufftech fiber (Photo: Uniqlo).

Here, customers can also directly touch the round cotton rolls made from Pufftech fibers that are only 1/5 the size of a human hair, with a hollow 3D twisted structure that helps store the maximum amount of air inside each fiber.

These soft Pufftech cotton rolls are the secret to Uniqlo's warm yet lightweight quilted down jackets.

Content creators excited to try Uniqlo's new products (Photo: Uniqlo).

Close friends Ninh Tito - Nguyen Le Thu Thuy tried on the Pufftech quilted vest. Appearing at the event together, content creator Thu Trang immediately chose two outstanding colors: tomato orange to flatter her fair skin and warm mustard yellow to suit the winter weather.

Duy Tham experiences the Heattech product line (Photo: Uniqlo).

For a technology enthusiast like Duy Tham, an unmissable highlight of the event is the Heattech experience area - Uniqlo's iconic 22-year-old warming product line.

Heattech has proven its ability to keep warm with just a thin layer of fabric and has become a favorite shirt of hundreds of millions of people around the world . Uniqlo's Heattech thermal shirt also has up to 3 levels so that the wearer can choose the right one based on the temperature.

Visitors can directly touch and feel the warmth of Heattech through interactive technology activities (Photo: Uniqlo).

At the Heattech camera table, customers can directly experience the time the heat is retained on the surface of Heattech fabric and compare it with regular cotton fabric.

This year, the brand also introduced an upgraded version of Heattech with a premium Cashmere blend material that is softer and more fashionable (Photo: Uniqlo).

Bynellie also tried on a few layering looks with the help of a style expert at the event. With Uniqlo's lightweight products, the outfits are not heavy, but very flexible and comfortable (Photo: Uniqlo).

A series of interesting experiential activities at the Uniqlo event (Photo: Uniqlo).

The final experience that Uniqlo brought to the event really knew how to make customers excited. After choosing the outfit they liked, Uniqlo event visitors could capture the moments in the photo zone designed to simulate famous destinations around the world.

With interesting technology experiences and diverse, eye-catching products, this is an experience that attracted many young people and families in the capital last weekend.

Interested readers can explore and supplement their winter wardrobe with fashionable, functional warm items from Uniqlo at: https://www.uniqlo.com/

Source: https://dantri.com.vn/giai-tri/su-kien-gioi-thieu-cong-nghe-mua-dong-cua-uniqlo-thu-hut-gioi-tre-ha-noi-20251027155901739.htm