Uniqlo's winter technology launch event attracts young people in Hanoi

(Dan Tri) - Uniqlo has just brought a space to experience warm clothing with feature-rich technologies that have become the brand's symbol.

The first cold spells have brought winter to Hanoi , and young people in the capital have quickly dressed up to stay warm and enjoy the first chill of the season. A stroll through the streets reveals a variety of warm outfits with sweaters and jackets in different styles and colors, with many eagerly anticipating the arrival of winter.

A space for experiencing Japanese technology at Lotte Mall West Lake Hanoi (Photo: Uniqlo).

Just as the first winds of the season arrived, Uniqlo promptly brought a Japanese technology experience space to Lotte Mall West Lake Hanoi.

For fashion enthusiasts, this is an opportunity to admire Uniqlo's cold-weather collection, with the main highlights being Heattech thermal shirts and Pufftech quilted jackets - now available in trendy and eye-catching styles and colors.

Upon entering the event space, the area showcasing the Pufftech clothing line attracted attention with its array of lightweight, warm quilted jackets (Photo: Uniqlo).

Introduced to Vietnamese customers in 2024, Pufftech has become a popular choice for many during the cold winter months. This year, Uniqlo continues to showcase new styles, such as the dynamic and youthful vest-style jacket, along with a diverse color palette to ward off the winter chill.

Customers can directly experience the feel of the round cotton ball made from ultra-fine Pufftech fibers (Photo: Uniqlo).

Here, customers can also directly touch the round cotton balls made from Pufftech fibers, which are only 1/5 the size of a human hair and have a hollow 3D twisted structure that allows them to store the maximum amount of air inside each fiber.

These soft Pufftech cotton rolls are the secret behind Uniqlo's warm yet lightweight quilted jackets.

Content creators excitedly try out Uniqlo's new products (Photo: Uniqlo).

Best friends Ninh Tito and Nguyen Le Thu Thuy tried on Pufftech quilted vests. Also appearing at the event, content creator Thu Trang chose two striking colors: a tomato orange that complemented her fair skin, and a warm mustard yellow perfect for the winter weather.

Duy Thẩm experiences the Heattech product line (Photo: Uniqlo).

For someone passionate about sharing information about technology like Duy Tham, a highlight of the event that couldn't be missed was undoubtedly the Heattech experience area – Uniqlo's iconic 22-year-old line of warm clothing.

Heattech has proven its ability to keep you warm with just a thin layer of fabric and has become a favorite shirt for hundreds of millions of people worldwide . Uniqlo's Heattech thermal shirts also come in three levels so wearers can choose the appropriate level based on the temperature.

Visitors can directly touch and feel the warmth of Heattech through interactive technological activities (Photo: Uniqlo).

At the Heattech camera table, customers can directly experience how long heat is retained on the surface of Heattech fabric and compare it to regular cotton fabric.

This year, the brand also introduced an upgraded version of Heattech with a premium cashmere blend, making it softer and more fashionable (Photo: Uniqlo).

Bynellie also tried out a few layering styles with the advice of a style expert at the event. With Uniqlo's lightweight products, the outfits were not heavy at all, but very versatile and comfortable (Photo: Uniqlo).

A variety of exciting activities and experiences at the Uniqlo event (Photo: Uniqlo).

The final experiential activity that Uniqlo offered at the event was truly delightful for customers. After choosing their favorite outfits, visitors to the Uniqlo event could capture memorable moments at a photo booth designed to resemble famous landmarks around the world.

With exciting technology-based activities and a diverse range of attractive products, this experience attracted a large number of young people and families in the capital city last weekend.

Interested readers can explore and add stylish, functional warm clothing items from Uniqlo to their winter wardrobes at: https://www.uniqlo.com/

Source: https://dantri.com.vn/giai-tri/su-kien-gioi-thieu-cong-nghe-mua-dong-cua-uniqlo-thu-hut-gioi-tre-ha-noi-20251027155901739.htm