How does Taylor Swift impact the US presidential election?

Taylor Swift's impact has made her fans, who are already numerous, more enthusiastic about the confrontation between Mr. Trump and Ms. Harris in the US presidential election.

Taylor Swift has a big influence on the US presidential election - Photo: BBC

On November 5, America will enter presidential election 60th time.

According to the newspaper BBC , currently both candidates are Donald Trump and Kamala Harris All received support from many artists with different levels of fame.

However, they are still craving for your vote. Taylor Swift .

Taylor Swift changes people's views on politics

Recently, BBC Contact dozens of accounts that like and comment on your posts Swifties for Kamala .

Notable among them is Noel Drake, 29, who lives in Utah. Drake said she used to find politics boring, especially the 2020 US presidential election. But Taylor Swift and her fans helped Drake change his mind.

After Taylor Swift publicly endorsed Democratic candidate Kamala Harris, Drake began following a fan-led advocacy group called Swifties for Kamala .

While the group is not formally affiliated with Harris' campaign, it remains in regular contact with the vice president's staff.

Swifties for Kamala support Kamala Harris - Photo: Variety

Since connecting with like-minded Swifties, Drake has become more involved in local advocacy movements.

Similarly, Destiny, 27, of South Carolina, said neither she nor her boyfriend are interested in politics. However, her posts Swifties for Kamala urges her to vote Democrat in this election.

“I really want a female president who shares my values. This is the first time I've voted for this reason," Destiny said.

More surprisingly, even Destiny's boyfriend, whom she describes as quite conservative, voted for Kamala Harris.

Where does this change come from?

According to research from the Harvard Kennedy School that looked at the impact of celebrities on voter registration, it was found that their authenticity played a major role in encouraging people to vote.

The study's author, Ashley Spillane, said the celebrity are often best positioned in society to address issues that leave voters indifferent.

"When celebrities get involved in politics, people feel they do it out of sincerity, not for their own benefit."

Taylor Swift's heartfelt letter posted on her personal page caused social media to explode - Photo: Instagram

Typically, just 24 hours after Taylor Swift endorsed Kamala Harris on Instagram, nearly 340,000 people visited vote.gov - the voter registration website, through the link the singer attached.

If Ms. Harris attracts women through Swift, Beyonce While Donald Trump has been reaching out to young male voters, he has been reaching out to Kid Rock, Elon Musk, John Voight and YouTuber Nelk Boys.

However, recent polls suggest celebrity endorsements can backfire.

In late September, a Quinnipiac University survey found that Taylor Swift's endorsement of Harris made 9% of people feel more enthusiastic about the outcome of the election, while 13% felt more indifferent. Trump also.

BBC noted comments from some Republicans and Trump supporters, saying they chose their favorite politician instead of following the choice of their idol - Taylor Swift.

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