Tho Phat achieved national brand after 1 year of merging into KIDO

After the famous M&A deal established in 2023, Tho Phat merged and became a member under KIDO. A series of restructuring activities, market expansion, and production capacity improvement have been implemented. Recently, "Dumpling King" Tho Phat was also recognized for the first time as a Vietnamese National Brand 2024. The journey to becoming a "National Dumpling" brand and being present in many countries around the world . After 37 years on the market, Tho Phat is known as one of the pioneering enterprises in the field of food production and processing with fresh and packaged product lines. With a rich and diverse product ecosystem of 60 types of dumplings including salty dumplings, sweet dumplings, shaped dumplings, vegetarian dumplings, dumplings without filling..., producing dimsum, hamburger, rice cake, sticky rice... products, Tho Phat products have become the top choice for fast, convenient, food safety and hygiene meals while still ensuring adequate nutrition. On the other hand, more than 100 other products including some types of dumplings, wontons, wontons, meatballs, spring rolls... have been successfully exported & present in many countries around the world: USA, Canada, Australia, France, Norway, New Zealand...

Each product is carefully crafted to ensure food safety and hygiene before reaching consumers.

Coming under the same roof as KIDO: Success after success After many years of continuous improvement and innovation in all aspects, Tho Phat has more than 10,000 MT & GT channel points of sale, products are available in most supermarkets and hypermarkets in Ho Chi Minh City and neighboring provinces, becoming the No. 1 dumpling manufacturer in the South. In 2023, Tho Phat merged with KIDO - the leading group in the field of essential foods in Vietnam. Under KIDO, Tho Phat is like a "tiger with wings" when continuously expanding the market to the Central and Northern regions. In particular, the miniBAO store - a unique and franchised business model, has quickly covered all three regions. With the potential and ability to lead the market leading industries, since the beginning of the year, KIDO has launched 300 miniBAO stores. The Group's goal is to successfully open 12,000 miniBAOs within 5 years, developing 50,000 Tho Phat points of sale and steamers nationwide.

MiniBAO store on No Trang Long street - Binh Thanh - Ho Chi Minh City attracts customers

In parallel, a series of restructuring activities to upgrade the production line have also been implemented to suit the new stage. Currently, Tho Phat owns a factory with an area of ​​over 22,000m2 meeting international standards with certifications such as HACCP Codex; BRC; ISO 22000:2018..., continuing to research and apply a variety of standards in factory management and operation such as FSSC 22000, meeting the requirements of the export market in Europe; Gluten Free Certification...

Tho Phat food processing factory with an area of ​​over 22,000m2, meets international standards

National Brand: A new step in the development journey of Tho Phat Pioneering, constantly innovating, expanding the ecosystem of products and services, on the evening of November 4, 2024, within the framework of the Ceremony to announce products achieving the Vietnam National Brand organized by the Ministry of Industry and Trade , solemnly held at the National Convention Center, Tho Phat was named the National Brand for the first time in 2024. Tho Phat's representative, Mr. Tran Quoc Nguyen - General Director of the Company said: "The fact that Tho Phat products were honored for the first time in the National Brand Program is a great motivation for Tho Phat to continue to innovate, create, enhance competitiveness, develop production, improve product quality, and increasingly stronger services to be worthy of the trust of consumers and the appreciation of agencies and organizations for the Tho Phat brand. This will also be a turning point for us to rapidly expand in the Vietnamese market, bringing Tho Phat to continue to expand into large and demanding markets, in addition to successfully brought the product to more than 30 countries at present".

Mr. Tran Quoc Nguyen, General Director of Tho Phat Company received the title of Vietnam National Brand in 2024

Besides Tho Phat, other member companies of KIDO Group were also named: Tuong An (Cooking Oil and Margarine), KIDO's Bakery. This is the 9th consecutive time that KIDO has had a product achieving the national brand since the program was launched in 2008. With recognition from the Government and the position of the largest dumpling manufacturer in Vietnam, Tho Phat strives to become a regional brand, continuing to conquer demanding export markets to bring "Made in Vietnam" products to all five continents.

Vietnam National Brand (conducted every two years since 2008) is the only long-term, specific trade promotion program of the Government to build the image of Vietnam as a country with prestige in high-quality goods and services, increase the pride and attractiveness of the country and people of Vietnam, contribute to promoting foreign trade development and enhancing national competitiveness. The program also aims to raise awareness of the close relationship between National Brand and product brand, business brand, thereby contributing to increasing the value of National Brand and vice versa.

Source: https://www.kdc.vn/tin-tuc/tin-tuc-su-kien/tho-phat-dat-thuong-hieu-quoc-gia-sau-1-nam-sap-nhap-vao-kido