Tokyo officials said that to register for the app, users must undergo an interview to verify their identity. They will also be required to submit documents proving their single status and sign a letter expressing their willingness to marry. While disclosing one's income is common on Japanese dating apps, the Tokyo government will require users to provide tax returns to prove their annual salary.
A Tokyo government official in charge of the new app said survey data shows that 70% of those who want to get married are not actively participating in events or apps to find a partner. Therefore, through this new app, the government hopes to motivate them to find a suitable "other half."
The COVID-19 pandemic has exacerbated Japan's demographic challenges, including a declining birth rate due to the decreasing number of couples marrying in recent years, and a higher death toll. Preliminary government data shows that the number of newborns in Japan fell for the eighth consecutive year to 758,631, a 5.1% decrease from the previous year. Meanwhile, the number of deaths reached 1,590,503.
Japan is facing a growing labor shortage. Amidst an aging population, the Japanese government is implementing various measures to prevent population decline and increase the birth rate. Prime Minister Fumio Kishida has pledged that the government will implement policies such as providing financial support to families, facilitating access to childcare services, and increasing parental leave to allow parents to care for their children.
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