LG's 30th Anniversary Exhibition: An emotional journey that captivated viewers.

Every home has an 'LG moment' - and for the first time, these moments are being brought to life at the 30-year-old exhibition 'The Art-ffection by LG'.

More than just a technology showcase, this special event attracted thousands of visitors thanks to its emotionally resonant approach: evoking memories, connecting generations, and opening a dialogue between the past, present, and future.

LG is more than just a device; it's a witness to family memories.

For over three decades of presence in Vietnam, LG has been more than just a technology brand. For many, LG has become a part of their memories, a "witness" to countless precious, everyday family moments.

The old TV antennas used to make the whole neighborhood excited to gather whenever there was a big football match. The first LG refrigerators were where we stored the dishes my mother cooked for Tet (Vietnamese New Year). The first washing machine, bought with a whole month's salary, was a gift for my mother after years of hard work washing clothes by hand. And the first air conditioner, a constant companion of the 80s and 90s generations, quietly ran through the sweltering summers.

LG appliances have become a cherished part of our family's memories.

Those memories don't lie in features, power, or technology. They come from the feeling of being cared for, connected, and living in quiet yet profound attention. LG has been a part of millions of such moments – where technology is not separate from people, but is present and intertwined as part of Vietnamese family happiness for decades.

LG 30th Anniversary Art Exhibition: An Emotional Journey

"The Art-fection" is unlike any other technology exhibition. Instead of displaying products in a dry, uninteresting way, the exhibition subtly guides the audience through emotions and stories, with a journey of: "Touching - Empathizing - Spreading."

"Touch to Open" opens up a space of emotionally charged memories – like a "childhood museum," where visitors can relive familiar moments when LG was present in their daily lives. Each "antenna" TV, refrigerator, air conditioner, or washing machine becomes a "technological witness," not only marking LG's development journey but also symbolizing the changes in the lifestyles of Vietnamese people.

The "Empathy" space is creatively designed to resemble a cool, icy land.

From memory, the journey continues to unfold into the space of "Empathy"—where contemporary and future technology are creatively simulated in a cool, icy land, a whimsical kingdom of water balloons, or a vast AI universe. Each space is a vivid slice of the intelligent technologies developed from "empathy": air conditioners that can learn user habits, washing machines that analyze fabric types, or refrigerators that remind you of appropriate storage settings. Technology is no longer a tool, but a silent companion caring for each member of the family.

Discover the kingdom of floating water balloons.

Concluding the journey, "Spread" takes viewers into an inspiring space of light – where millions of pixels self-illuminate, mimicking LG's pioneering OLED technology. Each step creates a spreading circle of light, just as LG technology connects emotions, inspires, and spreads positive values ​​to the community.

An inspiring "touchpoint" space at the Spreading Journey.

Many families took the time to visit the exhibition as a rare opportunity to connect generations. Ms. Nguyen Ha (Hai Ba Trung District, Hanoi ) shared: "I was really surprised to see my 6-year-old son fascinated by the antenna TV. He asked: 'Mom, did you watch cartoons with this back then?' Then the whole family had an interesting conversation, and the grandparents recounted all sorts of old stories. This exhibition brought my family closer together in a very natural way."

Through its overarching message, "Touch, Empathize, Spread," LG has skillfully emphasized its development philosophy, which is not only based on technology but also places emotions and user understanding at its core. Looking to the future, LG will continue to uphold what is most important: maintaining the emotional connection with every Vietnamese family – through technology created from understanding, and through enduring affection spanning three decades.

An art-filled exhibition space at "The Art-fection by LG"

With its sincere and emotionally rich message, the exhibition attracted thousands of visitors in just two days after opening. "The Art-ffection by LG" is still open free of charge from 10 am to 9 pm daily, until August 3rd, 2025, at the Vincom Contemporary Art Center (B1-R3, Royal City, 72A Nguyen Trai, Thanh Xuan, Hanoi).

Source: https://thanhnien.vn/trien-lam-lg-30-nam-chuyen-hanh-trinh-day-xuc-cam-khien-nguoi-xem-khong-roi-mat-185250801192848887.htm