YouTube invites international creators to promote Vietnamese tourism

On the occasion of its 10th anniversary in Vietnam, YouTube representatives stated that it is actively collaborating with international content creators to promote the image of the country. This is part of the platform's long-term strategy to bring the cultural values ​​and beautiful landscapes of Vietnam closer to international friends.

On the evening of December 3rd, YouTube celebrated its 10th anniversary in Vietnam, affirming its role as an effective tool for promoting tourism . Ms. Mukpim Anantachai, Director of YouTube's Partnerships in Vietnam and Thailand, emphasized that campaigns like "Travel to Love" and "Google Adventure Vietnam" have laid the foundation for YouTube to continue investing in new projects. Notably, over 50% of viewers of Vietnamese travel content on YouTube are international, demonstrating the country's global appeal.

Foreigners enjoy watching YouTube videos from Vietnam. PHOTO: LE NAM

Answering a question from a reporter from Thanh Nien Newspaper, Ms. Mukpim shared that YouTube will invite international content creators to Vietnam to document the beautiful scenery and culture through their personal perspectives. Key markets include the US, Europe, Japan, and South Korea. "We are collaborating with the Ministry of Culture, Sports and Tourism not only to bring content to the platform but also to develop strategies and creative ideas suitable for the international market," she shared.

These contents not only showcase famous landmarks such as Ha Long Bay, Hoi An, and Phu Quoc, but also highlight Vietnamese culture, cuisine, and people. This strategy aims to enhance tourism promotion and encourage the participation of businesses and citizens in sustainable activities.

YouTube Shorts, with their concise content, are becoming a useful tool for capturing memorable moments such as sunsets or street food, helping Vietnam reach an international audience quickly and effectively. Additionally, the YouTube Shopping Affiliate program creates opportunities to promote Vietnamese products and culture globally.

With over 50 million users in Vietnam, YouTube is not just a storage platform but also helps the tourism industry connect with an international audience. Integrating artificial intelligence to personalize content and support the production of high-quality videos, YouTube promises to open up opportunities for sustainable development of Vietnamese tourism. Stories and images from the S-shaped country continue to inspire and invite international friends to explore.

Source: https://thanhnien.vn/youtube-moi-nha-sang-tao-quoc-te-quang-ba-du-lich-viet-185241204155119645.htm