Apple sets record thanks to iPhone 17

Thanks to demand for the iPhone 17 series, Apple posted its best-ever third-quarter performance. Photo: HWZ .

According to the latest report from analytics firm Omdia, the global smartphone market recorded a 3% year-on-year growth in the third quarter of 2025, officially regaining growth momentum after many fluctuations.

Notably, Omdia explained that this recovery was due to the large demand for "upgrades" from consumers and the fact that manufacturers proactively stocked goods in distribution channels, preparing for the fourth quarter of 2025 - the peak shopping period.

Specifically, Samsung continued to maintain its global leading position for the third consecutive quarter with a 19% market share. Experts attributed this success to the impressive sales of the Galaxy A series and the upgrade of the Z Fold/Flip 7 foldable smartphone line.

Meanwhile, Apple recorded a 4% year-over-year increase in iPhone shipments, achieving its best-ever third-quarter performance. This achievement was achieved thanks to early demand for the iPhone 17 series. Specifically, "Apple" currently holds 18% of the global market share.

Despite Apple setting a record, Samsung is the company that holds the global lead. Photo: Omdia.

Xiaomi maintained its third place with a steady 14% market share. The last two spots in the top five global manufacturers belong to Transsion and Vivo, each holding a 9% market share.

“Consumer demand for phone upgrades is recovering, helping the market regain momentum after the volatility at the beginning of the year. All five leading manufacturers achieved year-on-year growth in shipments, clearly reflecting this trend,” said Zhou Lexuan, research director at Omdia.

New products launched this year from major brands have received positive feedback from the market. Hardware highlights such as folding screens, ultra-thin designs or secondary screens on the back have successfully attracted the attention of consumers.

In particular, Omdia pointed out that the iPhone 17 series has very impressive performance. The standard iPhone 17 version, although keeping the same price, has upgraded the memory configuration, far exceeding market expectations.

Transsion is a Chinese smartphone giant that owns familiar brands such as Infinix, Tecno and Itel. Photo: Transsion.

However, macroeconomic instability is still affecting manufacturers' strategies, forcing them to carefully balance production scale, profit targets and revenue.

Runar Bjorhovde, senior analyst at Omdia, said that market competition is fierce, putting significant pressure on the margins of many manufacturers. "Increasing bill of materials (BoM) costs are narrowing the gap between competitive selling prices and profitability," he said.

Mr. Bjorhovde added that due to the growth in investment in data centers and AI, semiconductor components such as memory chips are under great pressure, forcing phone makers to compete fiercely for supply.

Omdia concludes that competitive pressures and component costs are unlikely to ease anytime soon, so manufacturers need to seize the opportunity to increase revenue and differentiate through services such as subscriptions, accessories, bundled services and ecosystem value-added.

Source: https://znews.vn/apple-lap-ky-luc-nho-iphone-17-post1594841.html