A new boost for the cultural industry and trade promotion in Thanh Hoa province.

VHO - The People's Committee of Thanh Hoa province has just issued a decision to establish the Thanh Hoa Exhibition, Fair and Advertising Center under the Department of Culture, Sports and Tourism. This is expected to be a new cultural and economic institution, contributing to strongly promoting advertising, trade promotion and the development of creative industries in the province.

According to the newly issued decision, the Thanh Hoa Exhibition, Fair and Advertising Center is officially established on the basis of taking over the Exhibition, Fair and Advertising Center from Thanh Hoa Radio and Television Station (now Thanh Hoa Newspaper and Radio and Television Station).

The Thanh Hoa Exhibition, Fair and Advertising Center is expected to become a highlight in the series of activities promoting local culture, trade, and tourism development.

The Center is a public service unit with revenue, partially self-financing its operating expenses, directly under the Department of Culture, Sports and Tourism of Thanh Hoa province, with legal personality, its own seal and bank account as prescribed by law.

The center is located on Hung Vuong Avenue, Hac Thanh Ward – a central location, convenient for organizing large-scale cultural, economic, and social events.

The transfer of the unit to the Department of Culture, Sports and Tourism clearly demonstrates the orientation towards specialization and increased proactiveness in exhibitions, fairs, and advertising – three areas of significant importance in developing the cultural industry and promoting trade and services in the province.

According to regulations, the Center's function is to serve the state management work of the Department of Culture, Sports and Tourism regarding exhibitions, fairs and advertising activities; and to provide public services in this field.

The center is tasked with developing long-term, medium-term, and annual strategies and plans for professional activities; organizing events to serve political objectives and socio-economic development; extensively promoting exhibitions and cultural and artistic exchanges domestically and internationally; and providing information, documentation, and in-depth consulting services.

A highlight of the Center's activities is its ability to coordinate with local units, especially district-level Culture and Social Affairs departments and commune/ward-level public service centers, to organize community- and regional promotional programs and fairs.

In addition, the Center is also tasked with compiling, printing, and distributing professional journals to disseminate specialized knowledge and new trends in the field of exhibitions and advertising.

In terms of organizational structure, the Center has a Director and Deputy Directors, along with three specialized departments: the Administrative and Organizational Department; the Exhibition Operations Department; and the Services - Advertising - Propaganda Department. The number of employees will be determined based on job positions, meeting professional requirements, tasks, and organizational structure, including both salaried staff from the state budget and labor from revenue generated by the Provincial People's Committee.

The establishment of the Center is not only aimed at streamlining the organizational structure for greater efficiency, but also represents a crucial step in the strategy of developing culture in conjunction with the economy.

This is seen as a foundation for Thanh Hoa to organize major events, promote its tourism investment potential, and expand its network of cooperation both domestically and internationally, contributing to the sustainable development of the province's cultural industry in the new phase.

Source: https://baovanhoa.vn/van-hoa/cu-hich-moi-cho-cong-nghiep-van-hoa-and-xuc-tien-thuong-mai-xu-thanh-153369.html