Breakthrough in the "smokeless industry"

From a "blank" locality on the tourism map, in recent years, Ninh Thuan has emerged as one of the attractive destinations for tourism in the Central region and the whole country. In 2023, Ninh Thuan is one of the localities with the fastest tourism growth in the South Central Coast region with a total number of visitors and vacationers reaching 2.9 million. Ninh Thuan tourism is affirming itself as the province's spearhead economic sector.

Attractive tourist destination

In order to develop the "smokeless industry", in recent times, the province has introduced strategies to take advantage of existing potential to attract tourists; attract investment to complete tourism infrastructure, gradually turning Ninh Thuan into an attractive destination for domestic and international tourists. Tourism activities attract the participation of economic sectors and all classes of people, bringing revenue not only to those directly doing tourism business but also indirectly to related industries, creating income for local communities. Through tourism, it has impacted other industries to develop together. To promote tourism investment promotion, the Provincial People's Committee issued Decision No. 25/2018/QD-UBND on regulations on mechanisms to attract high-class tourism development in Ninh Thuan, thereby attracting many investors, with many large-scale tourism projects. By November 2023, the province had 57 tourism projects that had been granted investment policy decisions and valid investment registration certificates, with a total registered capital of VND 51,690.2 billion. In 2023 alone, investors are focusing on implementing 8 projects: Binh Tien Tourism Area Project, with a total investment capital of VND 23,346 billion; SunBay Park Hotel & Resort Project VND 4,779 billion; Bai Hom High-class Eco-Resort Tourism Area Project VND 200 billion; Nam Nui Chua Eco-Tourism Area Project VND 1,556 billion...

Tourists play kitesurfing at My Hoa beach area,

Thanh Hai commune (Ninh Hai). Photo: TD

Tourism businesses in the province have invested in and upgraded many tourist spots and areas to create a spread, promote the image of Ninh Thuan tourism, diversify tourism products, making the tour schedule to Ninh Thuan more interesting and full of experiences. The natural landscape, environment, political security, order and social safety are always maintained, creating a favorable environment for tourism development. A number of new tourist attractions have been formed, especially sea tourism, high-class service tourism, developed along the beach from Binh Tien to Ca Na; diverse tourism products from resorts, cuisine, swimming, coral viewing on glass-bottom boats, kite surfing, concentrated in Vinh Hy Bay, Hang Rai and Ninh Chu - Binh Son beach; adventure sports and entertainment tourism such as: Kite surfing (My Hoa beach area); Visiting Nam Cuong sand dunes, Mui Dinh by UAV (4-wheel), ATV (2-wheel), exploiting and putting into operation the golf course at Nara Binh Tien Golf & Beach Resort,... is chosen by international tourists as a favorite destination, highly appreciated by the media and domestic travel agencies. In addition, the development and expansion of new services at vineyards in the province such as: Nhon Son, Phuoc Thuan, Thai An communes; Po Klong Garai tower, My Nghiep lotus village, Hon Thien mural village, Nui Chua Lang Me community eco-tourism area, An Hoa sheep field... thereby creating many interesting experiences for tourists, creating a spread, promoting the image of Ninh Thuan tourism, attracting tourists. In 2023, tourism and service activities in the province will be restored and grow strongly. The total number of visitors and vacationers to the province will reach 2.9 million, reaching 107.4% of the plan, up 20.8% over the same period; Of which, international visitors were 40,000, reaching 200% of the plan, up 239% over the same period. Room occupancy rate reached 65%, during holidays and Tet holiday it reached 80-100%. Social income from tourism activities reached 2,300 billion VND.

Tourists visit Thai An vineyard (Ninh Hai). Photo: V. Mien

The provincial tourism sector has also actively implemented the application of information technology and digital transformation in tourism development activities according to the general plan of the whole province such as: Building a digital tourism information system, free wifi and kiosk systems in some key tourism areas and spots, a virtual tourism guide system to support tourists; transportation capacity to key tourism areas of the province has been enhanced, technical facilities, especially tourism accommodation facilities have been invested in quite a lot, meeting the needs of relaxation and accommodation for domestic and foreign tourists.

Destination of the spearhead economic sector

Planned as a key economic sector with great potential and having developed relatively strongly, Ninh Thuan tourism is becoming a key economic sector, an attractive destination for tourists. With the goal of welcoming 3.5 million visitors by 2025, of which: International visitors account for about 12-13%, the tourism industry contributes 13% of GRDP, revenue reaches about 2,900 billion VND and creates jobs for 15% of the province's workforce; by 2025, Ninh Thuan tourism will basically become a key economic sector.

Vinh Hy Bay (Ninh Hai). Photo: Thai Huy

Comrade Nguyen Van Hoa, Director of the Department of Culture, Sports and Tourism, said: To achieve the above goals, sectors and localities continue to effectively implement Resolution No. 04-NQ/TU of the Provincial Party Committee Standing Committee on developing Ninh Thuan tourism into a spearhead economic sector in the 2021-2025 period and vision to 2030. Strengthen inspection and supervision of tourism business management activities in the province; focus on removing and resolving difficulties and problems of tourism enterprises to ensure timely, strict, effective and in accordance with regulations.

Focus on reviewing and adjusting the integrated tourism development plan in the Provincial Planning for the period of 2021-2030, with a vision to 2050, approved by the Prime Minister. In addition, relevant units actively coordinate with central ministries and branches to urgently complete the construction of the North-South expressway through the province; Ca Na general port phase 2; Thanh Son dual-use airport;... Promote activities to call for and create the most favorable conditions for attracting investment in tourism development; socio-economic development projects with tourism development according to the plan, ensuring the environment, synchronization, modernity, long-term, maximizing the potential and advantages of the locality in terms of natural factors and national culture, and typical strengths. Prioritize budget allocation and mobilize diverse resources to serve tourism development projects. Investing in developing digital infrastructure to serve the requirements of digital transformation and smart tourism services.

Tourists experience off-road vehicles to visit Tanyoli tourist area (Thuan Nam). Photo: V.Ny

Focus on developing tourism in depth, continue to form new tourism products with high competitiveness. Prioritize development according to 4 new products: Sand - salt exploration and entertainment; railway experience tourism; nursing and health care. 4 complementary products: community tourism; entertainment and cuisine; renewable energy production tours; tourism trade. Focus on promoting digital transformation and applying science and technology in the tourism industry; focus on training and improving the quality of the province's tourism human resources by various methods. At the same time, enhance the creative role of state agencies in tourism development; especially in attracting investment, land management, environmental protection, ensuring security, order and safety for tourists. Strengthen linkages and connections with national tourism routes and localities in the region. Create strong and sustainable development steps, so that tourism is truly the economic spearhead of the province and strive to turn Ninh Thuan into one of the major tourism centers of regional stature.

With the goal of welcoming 3.5 million visitors by 2025, of which: International visitors account for about 12-13%, the tourism industry contributes 13% of GRDP, revenue reaches about 2,900 billion VND and creates jobs for 15% of the province's workforce; by 2025, Ninh Thuan tourism will basically become a key economic sector.

Peaceful

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