An attractive destination for tourists.
In order to develop the "non-polluting industry" (tourism), the province has recently implemented strategies to leverage its existing potential to attract tourists; attract investment to improve tourism infrastructure, and gradually transform Ninh Thuan into an attractive destination for domestic and international tourists. Tourism activities attract the participation of all economic sectors and all levels of society, generating revenue not only for those directly involved in tourism businesses but also indirectly for related industries, creating income for local communities. Through tourism, other sectors have been impacted and developed. To promote tourism investment, the Provincial People's Committee issued Decision No. 25/2018/QD-UBND on regulations for attracting and developing high-class tourism in Ninh Thuan, which has attracted many investors with numerous large-scale tourism projects. As of November 2023, the province had 57 tourism projects that had been granted investment policy decisions and valid investment registration certificates, with a total registered capital of VND 51,690.2 billion. Specifically in 2023, investors were focusing on implementing 8 projects: the Binh Tien Tourist Area project with a total investment of VND 23,346 billion; the SunBay Park Hotel & Resort project with VND 4,779 billion; the Bai Hom high-end ecological resort project with VND 200 billion; the Nam Nui Chua ecological tourist area project with VND 1,556 billion, etc.
Tourists enjoy kitesurfing at My Hoa beach area.
Thanh Hai commune (Ninh Hai district). Photo: TD
Tourism businesses in the province have invested in and upgraded many tourist spots and areas to create a wider reach, promote the image of Ninh Thuan tourism, diversify tourism products, and make tours to Ninh Thuan more interesting and full of experiences. The natural landscape, environment, political security, order, and social safety are always maintained, creating a favorable environment for tourism development. Several new tourist attractions have been established, especially beach tourism and high-end service tourism, developing along the beach from Binh Tien to Ca Na; diverse tourism products ranging from relaxation, cuisine, swimming, coral viewing from glass-bottom boats, kitesurfing, concentrated in Vinh Hy Bay, Hang Rai and Ninh Chu - Binh Son beach; and adventure sports and entertainment such as kitesurfing (My Hoa beach area). Visiting the Nam Cuong sand dunes and Mui Dinh by UAV (4-wheel) and ATV (2-wheel) vehicles, developing and operating the golf course at Nara Binh Tien Golf & Beach Resort, etc., have been chosen by international tourists as favorite destinations and highly appreciated by the media and domestic travel agencies. In addition, the development and expansion of new services at vineyards in the province such as Nhon Son, Phuoc Thuan, and Thai An communes; Po Klong Garai tower, My Nghiep lotus village, Hon Thien mural village, Nui Chua Lang Me community eco-tourism area, An Hoa sheep farm... have created many interesting experiences for tourists, spreading and promoting the image of Ninh Thuan tourism, attracting visitors. In 2023, tourism and service activities in the province recovered and experienced high growth. The total number of tourists visiting and staying in the province reached 2.9 million, achieving 107.4% of the plan, an increase of 20.8% compared to the same period. Of these, 40,000 were international visitors, reaching 200% of the plan and increasing by 239% compared to the same period last year. Room occupancy reached 65%, and 80-100% during holidays and Tet (Lunar New Year). Social income from tourism activities reached 2,300 billion VND.
Tourists visit Thai An vineyard (Ninh Hai). Photo: V. Mien
The provincial tourism sector has also actively implemented the application of information technology and digital transformation in tourism development activities according to the province's overall plan, such as: building a digital tourism information system, a free wifi and kiosk system at some key tourist areas and attractions, and a virtual tour guide system to support tourists; transportation capacity to key tourist areas of the province has been strengthened, and technical infrastructure, especially tourist accommodation facilities, has been invested in to meet the needs of domestic and international tourists for rest and accommodation.
The destination is a key economic sector.
Planned as a key economic sector with enormous potential and relatively strong development, Ninh Thuan's tourism industry is becoming a leading economic sector and an attractive destination for tourists. The goal is to welcome 3.5 million visitors by 2025, including approximately 12-13% international tourists, contributing 13% to the GRDP, generating revenue of around 2,900 billion VND, and providing employment for 15% of the province's workforce; by 2025, Ninh Thuan's tourism will essentially become a key economic sector.
Vinh Hy Bay (Ninh Hai). Photo: Thai Huy
Comrade Nguyen Van Hoa, Director of the Department of Culture, Sports and Tourism, said: To achieve the above goal, the departments and localities will continue to effectively implement Resolution No. 04-NQ/TU of the Provincial Party Committee on developing Ninh Thuan tourism into a key economic sector in the period 2021-2025 and with a vision to 2030. They will strengthen inspection and supervision of tourism business management activities in the province; focus on resolving difficulties and obstacles faced by tourism businesses in a timely, thorough, effective, and compliant manner.
Focus on reviewing and adjusting the integrated tourism development plan within the Provincial Planning for the period 2021-2030, with a vision to 2050, which has been approved by the Prime Minister. In addition, relevant units should actively coordinate with central ministries and agencies to expedite the construction and completion of the North-South expressway section passing through the province; the Ca Na general port (phase 2); the Thanh Son dual-use airport;... Promote activities to attract and create the most favorable conditions for attracting investment in tourism development; ensure socio-economic development projects are integrated with tourism development according to the plan, guaranteeing environmental protection, consistency, modernity, sustainability, and maximizing the potential and advantages of the locality in terms of natural and cultural factors, and unique strengths. Prioritize budget allocation and mobilize diverse resources to serve tourism development projects. Investing in the development of digital infrastructure to support digital transformation and smart tourism services.
Tourists experience off-road vehicles to explore the Tanyoli tourist area (Thuan Nam). Photo: V. Ny
Focus on developing tourism in depth, continuing to create new, highly competitive tourism products. Prioritize the development of four unique products: exploring and enjoying sand and salt; railway-based experiential tourism; and health and wellness tourism. Four supporting products include: community tourism; entertainment and culinary tourism; visits to renewable energy production facilities; and tourism trade. Focus on promoting digital transformation and the application of science and technology in the tourism industry; prioritize training and improving the quality of the province's tourism workforce through various methods. Simultaneously enhance the role of state agencies in tourism development, especially in attracting investment, managing land, protecting the environment, and ensuring security and safety for tourists. Strengthen linkages and connections with national tourism routes and localities in the region. To create strong and sustainable development, so that tourism truly becomes the economic spearhead of the province and strives to make Ninh Thuan one of the major tourism centers of regional stature.
With the goal of attracting 3.5 million tourists by 2025, including approximately 12-13% international visitors, the tourism industry contributing 13% to the province's GRDP, generating revenue of around 2,900 billion VND, and creating jobs for 15% of the province's workforce; by 2025, Ninh Thuan's tourism sector will essentially become a key economic sector.
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