Hanoi continues to affirm itself as a safe, friendly and attractive tourist destination.

Specifically, in March 2024, Hanoi's tourism industry welcomed 2.26 million arrivals, an increase of 7.1% (compared to the same period in 2023), of which international tourists reached 468,000 arrivals, an increase of 12.6%. Domestic tourists alone reached 1.798 million arrivals, an increase of 5.8%. Total revenue from tourists is estimated at VND 8,740 billion, an increase of 9%.

In the first three months of 2024, Hanoi tourism welcomed 6.54 million visitors, an increase of 10.9%. Of which, international tourists are estimated at 1.4 million, an increase of 40% over the same period in 2023, domestic tourists reached 5.14 million, an increase of 5%. Total revenue from tourists reached VND 25,487 billion, an increase of 17.8%.

Travel on the Red River.

Director of Hanoi Department of Tourism Dang Huong Giang said that in 2024, the capital's tourism will focus on promoting cultural values and heritage associated with tourism, building the image of Hanoi as "Cultured - Civilized - Modern", "City for Peace "; "Creative City". Hanoi will form unique and attractive tourism products based on existing advantages, and at the same time, research and invest in developing new types of products associated with the advantages of each locality such as: Exploiting inland waterway tourism routes along the Red River, West Lake, Dong Mo Lake; developing agricultural tourism products, experiential tourism, sports tourism, etc.

After 16 special night tours in Hanoi were introduced, the capital's tourism industry is planning to expand the night tours in the suburbs of Hanoi. Proposing 2 night tourism products in the suburbs of Hanoi is a model of cultural and artistic performances, shopping, night entertainment, introducing culinary culture, and night food services in Dong Xuan commune (Quoc Oai district) and a model of culinary culture in Van Dinh - Incense making village in Quang Phu Cau commune at the Van Dinh town commercial center (My Duc district) and Quang Phu Cau commune (Ung Hoa district).

About 2 million international visitors came to Hanoi in the first 3 months of the year.

Hanoi focuses on organizing events, programs, and festivals to promote tourism in the capital such as the Hanoi Tourism Festival 2024; the launching ceremony of the product "Community Tourism of Mien village" of Ba Vi commune, Ba Vi district, the program "Happy Tet 2024" with the contribution of many prestigious units such as Vietnam Kite Heritage Center, Hanoi Beer - Alcohol - Beverage Corporation, Vietnam Ao Dai Club, Royal Chefs Association, Vietnam Chefs Association have contributed to the success of Hanoi tourism in the first months of the year. Thereby, aiming to complete the goal of welcoming 27 million tourists to Hanoi in 2024, of which, striving for 5.5 million international visitors; total revenue from tourists reaching 109.41 trillion VND.

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