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Linking consumption – the key to increasing the value of agricultural products in Hiep Thanh.

Hiep Thanh Commune (Lam Dong) identified linking agricultural product consumption as the key to increasing the value of local agricultural production. This is not only a direction to solve the output of agricultural products but also creates a driving force to promote the transformation and sustainable development of the rural economy.

Báo Lâm ĐồngBáo Lâm Đồng07/09/2025

In 2012, Mr. Le Tien Hoai Tam, from Hiep Thanh commune, started his business with two dairy cows. In the early days, he raised them while simultaneously learning techniques from veterinary officers. After some time, he boldly invested in sturdy barns, secured a reliable feed source, applied new techniques, and gradually built up his herd and expanded his operations. Today, his family's herd consists of 50 cows, producing an average of 17 liters of milk per day per cow, with a milking cycle of 3-4 months. Thanks to a guaranteed purchase contract with a business, his family earns approximately 500 million VND in profit annually.

According to Mr. Tam, the most decisive factor for farmers to invest with confidence is the consumption linkage. "With a stable market outlet, I dare to expand the scale, improve techniques, and enhance product quality. If production is spontaneous and not linked to the market, it's difficult to achieve long-term effectiveness," Mr. Tam shared.

Not only Mr. Tam's household, but the entire Hiep Thanh commune currently has about 2,640 households participating in linkages with businesses in the fields of vegetable production, dairy farming, etc. The formation of agricultural value chains helps farmers stabilize production and minimize the risk of "bumper harvest, low prices".

Mr. K'Lam, Chairman of the Farmers' Association of the commune, said that the Farmers' Association has been encouraging its members to change the crop structure, apply new techniques, and participate strongly in supply chains. Only by linking production with businesses can people increase the value of their products and raise their income.

Practical experience shows that developing agriculture in conjunction with sustainable consumption is an inevitable direction. This is also a key solution for Hiep Thanh to realize the Resolution of the Commune Party Congress for the 2025-2030 term, with the goal of increasing agricultural production value to 430-480 million VND/ha, while also bringing many key products to participate in the OCOP and VietGAP programs, associated with the brand "Da Lat - a miraculous essence from fertile land".

Mr. Nguyen Van Dung, Vice Chairman of the People's Committee of Hiep Thanh commune, said that the commune is implementing three key strategies in economic development: building concentrated production areas and attracting processing and consumption businesses; encouraging farmers to produce clean products; and providing technical support and focusing on training farmers to access safe, organic, and environmentally friendly production models. This is the key to enabling Hiep Thanh's agricultural products to participate deeply in the value chain and meet the increasingly stringent requirements of domestic and international markets.

In addition, the commune focuses on attracting businesses to invest in deep processing, building brands and geographical indications for agricultural products, improving production infrastructure, and enhancing the quality of human resources, which are also considered prerequisites for sustainable development.

Hiep Thanh commune aims to achieve advanced new rural standards by 2027 and model new rural standards by 2028. The initial results from the consumption linkage model are creating a solid foundation for Hiep Thanh to successfully achieve this goal.

Currently, Hiep Thanh has many agricultural products that have established their position and participated in modern distribution systems. People are increasingly changing their production mindset, from fragmented to integrated, from quantity to quality, and from selling raw materials to focusing on added value. This is an important step for the locality not only to develop agriculture but also to build a sustainable new rural area.

In the context of a volatile agricultural market, Hiep Thanh commune's decision to establish production-consumption linkages, combined with high-tech agriculture, demonstrates its determination to build a modern, high-value-added agricultural sector, contributing to improving farmers' lives and promoting sustainable rural development.

Source: https://baolamdong.vn/lien-ket-tieu-thu-chia-khoa-nang-gia-tri-nong-san-o-hiep-thanh-390411.html


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